身处欧洲,经常有机会接收到国内业务员给我的开发信。关于开发信应该怎么写的帖子很多了,敝人就不班门弄斧了。我想从反面来分析总结一下,国内业务员开发信中存在的一些比较常见的问题,希望对大家有所启发。(英文表达、修辞等不在此讨论范围之内。)
从我平时收到的开发信来看,发现存在如下一些常见的,个人觉得不是十分妥当的现象(排名不分先后):
1. 开发信内容过长。
有的开发信真的可以长达几百字的,面对这种开发信,我会毫不犹豫delete掉。你轻松的一下“Ctrl + c”,再一下"Ctrl +
v",而我读得那个是上气不接下气。
点评:有些时候,长度跟对方的愉悦度是成反比的。(关于开发信长度的原则,窃以为:能简则简,点到即止。)
2. 段落之间不离行。
这种开发信也是看的人头昏眼花,如果再配合第一点,绝对能让读的人提早几年去配老花眼镜(卖老花眼镜的行家们可以借鉴此法)。
点评:分段跟分手一样,该分时就得分,千万别含糊,藕断丝连只会害了自己,苦了别人。
3. 内容带中文。
带中文内容的情况有两种:一种是邮件内容本身带中文的,另一种是附件中带中文的。前者出现的还是比较少的,出现的比较多的是后者。有些同志给发过来的附件,比如产品介绍、报价单等,里面的部分内容带有中文。别人我不清楚,反正我的想法是,这样的文档显得不专业。 点评:把中文部分修改一下再发,不至于花掉你九牛二虎之力吧?要是真至于,平时请多准备几箱红牛堆在办公室,顺道也为国家的GDP尽点绵力。
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FOB Price: USD $ / Set
Port: Shenzhen China
Minimum Order Quantity: 200 Set/Sets
Supply Ability: 100,000 Piece/Pieces per Day
Payment Terms: L/C,T/T, Western Union, Paypal
This is my quotation for your buying request
hi Sainaa,
Glad to get your contact info from GlobalMarket.com.
Do you still need e-cigarette ?
I`m kelly from shenzhen itsuwa ,e-cigarette manufacturer.We are real professional e cigarette manufacturer for 9 years with 6000 square meters real factory.
we offer OEM and design your own e-cigarette with competitive price. I attached our update product for your reference.
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Hi,
This is ### from Guagnzhou,China.We are clothing manufacturer for more than 10 years.
Our Minimum order is 200pcs per design.
We mainly make customize orders , you can collect some nice designs online,we can copy them.
We usually do like this:
1.You send us the design pictures
2.We make samples for you to confirm the fabric quality and sewing (sample cost $50 per design,this cost will return to you in the bulk order.Samples production:5 days)
3.After you confirmed the samples,we make bulk order for you
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如何给客户写一封规范的业务开发信
外贸英语往来信件，包括传真，电邮，信函等，是当今国际贸易交流中的主要载体，其主要目的就是为了传递商务信息。因此合格的英语往来信件必须是以简洁的语言、明晰的结构来表述完整的内容，同时，最好还要可以体现出成熟的业务思维。
一笔定单的开始往往始于出口商主动向潜在客户发信建立业务关系，而这个建立关系的开发函的内容，个人认为可以包括如下内容：
第一： 说明客户信息来源，即如何取得对方的资料。
作为贸易商，个人SOHO者，可以通过驻外使馆商务参赞处、商会、商务办事处、银行、第三家公司的介绍，或者在企业名录、各种传媒广告、网络上寻得客户资料；也可以在交易会、展览会上结识；甚至是在进行市场调查时获悉。
因此我们可以如下方式来表明客户信息的来源：
1） We learned from the Commercial Counselor's Office of our Embassy
in your country that you are interested in Chinese handicraft.
2） Mr.Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.
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27种外贸业务的英文书信（开发信）范文
1.请求建立商业关系
Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.
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27中外贸英文开发信模板及中文翻译
1.请求建立商业关系
Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.
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Dear Sir or Madam,
Have a nice day!
Glad to Know that you are in the market for Triethylene Glycol..
We are the manufacturer of Triethylene Glycol, our goods is very popular in the domestic and international market.
We trust we have ability to supply you high quality and competitive price for you. In order we shall start our business with each other.
We shall give you the quotation of our Triethylene Glycol as follows,
Product：Triethylene Glycol 99.5%
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1.请求建立商业关系
Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.
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