The Innovation Secrets of Steve Jobs

Steve Jobs is the former chief executive officer and cofounder of Apple. Also, people consider him as one of the most brilliant and successful entrepreneur in the past decades. Apple achieves a series success under his wise leading, which makes people curious about knowing his secret and everything. Apple and their products including Iphone and Ipad have changed peoples’ attitude toward electronic devices. Moreover, they change the way of our routine life, more and more people are regarding Apple products as one part of their life. Apple achieves a series success under his leading, which arise people’s curiosity to his everything. What drive them different and change the world. One of the significant elements is Innovation and creation. Employers in apple are indeed the people who think differently with others so that their products are revolutionary and perfect in current time. Steve Jobs shows us seven principles of innovation in his book The Innovation Secrets of Steve Jobs. In this essay, I will explain and take some examples for each of them.

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'Steve Jobs' book review

Today, I introduced the book, will let everyone know such a person: he brought us the iPhone, iPad, iMac, redefined the PC and cell phone; creates iPod and iTunes, revived the entire music industry; establish the Pixar, created a miracle of digital images; the company set up in their own garage now the market value has reached about 700 billion US dollars; becoming the world's most valuable company; and if it is not because of the fault of the board of directors forced him to leave the Apple, he will rule the entire electronics industry. He, once again changing our lives, again and again changing the world. He is Steve Jobs.

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I was experiencing the feeling of paradox after reading the book. I felt my eyes wet when I read his stories, about how Mr. Jobs was able to overcome the challenges in life. These are challenges that I, you, and a lot of us will never encountered, but I understand how it must feel to be in the middle of the situations, and how it must feel being hopeless. This understanding has led me to the being moved by Steve Jobs’s braveness and persistence. The power of his dream had proved beyond anything, illness, unfairness and death. He continued to love his career even after being diagnosed cancer, and used his power and strengths to change the world by changing how all of us see it.

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2013.1.4

Jobs dismissed this. “There’s some notion that because I was abandoned, I worked very hard so I could do well and make my parents wish they had me back, or some such nonsense, but that’s ridiculous,” he insisted. “Knowing I was adopted may have made me feel more independent, but I have never felt abandoned. I’ve always felt special. My parents made me feel special.” He would later bristle whenever anyone referred to Paul and Clara Jobs as his “adoptive” parents or implied that they were not his “real” parents. “They were my parents 1,000%,” he said. When speaking about his biological parents, on the other hand, he was curt: “They were my sperm and egg bank. That’s not harsh, it’s just the way it was, a sperm bank thing, nothing more.” ? [indi'pend?nt]

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《乔布斯传》读后感

讲述了乔布斯光芒四射而又短暂的一生，并且客观的评价了乔布斯，呈献给读者一个真正的乔布斯。56岁的生命倏然消逝，带着他人生的传奇和生命的无限激情平静的离开了这个世界，让人怀念和无法忘记。他——史蒂夫•乔布斯，是一个美国式的英雄，几经起伏，但依然屹立不倒，就像海明威在《老人与海》中说的，一个人可以被毁灭，但不能被打倒。

说到乔布斯，你会自然想到那个被咬掉一口的苹果标志，当然你也会喜欢他带来的iPod、iPhone和iPad,了解苹果的人都知道，每一件苹果发布的产品或者系统软件，都凝聚着乔布斯的心血，也只有乔布斯才让苹果的产品如此完美无缺。纵观全书，给我印象最深刻的还是乔布斯的性格以及他评价事物的方式。他的性格中对简约和完美近乎偏执的追求成就了他.

乔布斯的独特力量，来源于他的独特童年。他生于美国加州硅谷，1955年，恰好是美国baby boom的时代。她妈妈生他时，估计还是个不懂事的少女，在50年代，单亲家庭或选择流产都是一件不光彩的事情。于是，乔布斯被一个中产的家庭给协议领养，他养父是个是一名机械工程师，他在二战之后搬到了旧金山。

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《乔布斯传》读后感

《乔布斯传》是我一直很想看的一本书，但是直到最近我才真正看完，可能是出于对逝者的尊重，每次翻书总有一种沉重的感觉，我总是每天只看几页，仿佛觉得每页都有值得我去思考与回忆的地方。

说到乔布斯，我想很多人都是和我一样，都是通过ipone才知道它的父亲。 去年的十月初，苹果发布了他们公司的第五代iPhone，而就在发布会的第二天，一大早我就在腾讯新闻上看到了乔布斯逝世的噩耗。在我还无法靠自己赚钱买一部iPhone的如今，乔布斯的死的确让我有些许遗憾。了解苹果的人都知道，每一件苹果发布的产品或者系统软件，都包含着乔布斯的心血，也只有乔布斯才让苹果的产品如此地完美无缺。

每当我看到《乔布斯传》封面上那个戴着无框圆镜片眼镜，满脸胡渣分明的乔布斯时，就能真切地感觉到他一切尽在掌控的自信，当年的意气风发，如今却是瘦骨嶙峋。这都是由于他所患的癌症。《乔布斯传》通过乔布斯本人及家人、朋友甚至是竞争对手提供的资料完成了这本书，一个人最成功的地方在于他可以获得对手的尊重，《乔布斯传》的不同在于它不是一味的唱赞歌，书中我们可以看到从各个角度呈现给我们各个时期，各种事件亲历者的叙述及看法，力图还原真实，有赞有骂，可以看到其天才的一面，也可以看到其不受欢迎的一面，讲述了乔布斯光芒四射而又短暂的一生，并且客观的评价了乔布斯，呈献给读者一个真正的乔布斯。

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《史蒂夫·乔布斯传》读后感

魏云磊 20100800195

随着ipod、iphone、ipad在生活中的出现，史蒂夫·乔布斯这个名字出现在我生活中的次数也逐渐增多，他就像是一个突然降临的传奇，让我惊讶、喜悦、崇拜又迷惑。那时我渴望了解这被传为神一般的，改变了世界的男人，为此我拜读了所有版本的写他的传记，但那些传记都是零碎地拼凑他的故事而非他本人所写所讲，这使我感觉无法了解真实的史蒂夫·乔布斯，直到这本他唯一授权的沃尔特·艾萨克森著的《史蒂夫·乔布斯传》的出版。

我与此书还有一小故事：此书准备出版时我在校道边的书摊看到了“此书”，迫不及待、兴高采烈地买了，回到宿舍发现那是封面与内容不同的恶劣盗版书，此事连续一周成了饭桌上的笑料，直到现在当我的朋友们看到校道书摊时仍会提起。

借着国庆假期，我再次拜读了《史蒂夫·乔布斯传》，同时也再次被乔布斯的一生感动。乔布斯于19xx年出生在美国旧金山，出生之后被领养，养父保罗·乔布斯是一个机械师，他对乔布斯的人格有着重要的影响，乔布斯爱他的养父母。乔布斯从小聪明过人，高中时认识了苹果的另一个联合创始人斯蒂芬·沃兹尼亚克，十七岁上大学，然后自己退学，这是乔布斯一生最为传奇的阶段，吸大麻、去印度苦修禅宗、蓝盒子、创办苹果公司。随着苹果公司的壮大，乔布斯暴躁的脾气与让人难堪的管理方式广为人知，他抛弃女友与女儿的事也被大肆宣传，三十岁的时候他被赶出了苹果公司，然后他传奇式地成就了NeXT和PIXAR公司，19xx年苹果收购NeXT公司，乔布斯也回到了苹果，并开始了苹果的复兴与繁荣之路，那就是众所周知的ipod、iphone、ipad。20xx年，乔布斯在人生最辉

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《乔布斯传》读后感

最早听说乔布斯是因为他20xx年在斯坦福大学的演讲，大一的时候英语课学习这篇文章。当时并没有太深的印象，只是觉得他好厉害，竟然和比尔盖茨是一个级别的人物。对盖茨早就有所耳闻了，立马联想到世界首富、windows操作系统。乔布斯的性格特点鲜明，书中有客观的介绍。

盖茨和乔布斯是一生的对手，也是一生的朋友，它们具有太多的相似之处。敢于放弃自己拥有的别人看来很珍贵的东西，从大学辍学就是一例。发现自己真正的兴趣所在，不要那一张毕业文凭又如何？他们做事情不仅仅因为那些简单的形式上的目的，是真的内心的兴趣。

现实扭曲立场（reality distortion ability），这个特点我理解的不是很深刻。就觉得是能说，黑的说成白的，假的说成真的，有一些“骗”的意味在里面。乔布斯给世界顶级的员工布置艰巨的任务，大家都觉得无法完成，但乔布斯就说大家一定可以完成的，最后事实证明，乔布斯是正确的，也因为他给了大家信心。这个特点和营销有一定的关系，或者说是交流，说服别人。乔布斯不是万能的，但他总能让他需要的人来为他做事。最经典的就是他对可乐公司的卡斯利说的话，你是想卖一辈子糖水，还是想改变世界？最终成功的说服卡斯利加入苹果。类似的情形，他说服很多顶尖人才来为苹果工作。

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