10:02AM "We have a great conference for you this week. Over 5200 attendees, 57 countries, and we sold out in eight days."

10:02AM “我们在本周给各位准备了一个很棒的会议。共有超过57个国家、5200个参与者，而这我们只花了8天时间就办到了。

10:02AM "We apologize to folks who couldn't be here... this is the biggest place we can get, so... anyway." Laughs!

10:02AM “我们向那些无法与会的朋友们道歉，但这已经是我们可以安排的最大的会场了，笑~"

10:03AM "We're excited about this year's conference and thrilled to have you here."

10:03AM "今年的大会让我们感到很兴奋，我们也很高兴大家聚在这里”

10:03AM "I want to give you some updates, and I want to start with the iPad. It's changing the way we experience the web, email, photos, maps, video, you name it. It's a whole new way to interact with the internet, apps, content and media."

10:03AM “我来分享一些最新的消息，先从iPad开始说起。它重新定义了人们上网，邮件，照片，地图，视频等很多其他方面的体验。它提供了一种和网络，程序，内容和媒体互动的方式”

10:04AM "It is magical, I know it because I got this email: I was sitting in a café with my iPad, and it got a girl interested in me!." "So there's proof." Huge cheers.

10:04AM “它太神奇了，在我收到的一封邮件里用户写道：ipad让我在咖啡厅里泡到了马子！”。“这就是证据”巨大的掌声。

10:05AM "We're selling one every 3 seconds. We've started shipping international... and we have a little real of press coverage, can we roll that?" A clip of international coverage of the iPad...

10:05AM “我们每3秒钟就可以售出一台. 并且已经开始在其它国家发售。。。我们有一些其它国家的新闻报道，我可以和大家分享吗？”一段国际上关于ipad的报道。。。

10:05AM Yes, people are freaking out all over the world about the iPad. Really really freaking out.

10:05AM 是的，全世界的人民都在为ipad而疯狂。异常的疯狂！

10:06AM Big cheers -- and Steve is back out. "We're in 10 countries today, we'll be in 19 by July. So there are now 8500 iPad apps in the app store. It can run iPhone apps too. These 8500 apps have been downloaded over 35m times. That's about 17 apps per iPad that have already been downloaded. That's a great number. Let me show you a few."

10:06AM 巨大的掌声--乔布斯又回来了。“目前已有10个国家发售ipad了，这

个数字将在7月上升到19个。目前已经有8500个ipad原生软件。ipad还可以运行iphone软件。这8500款软件已经被下载超过3500万次。也就是每台ipad已经下载超过17款软件。这是一个非凡的数字。让我来向你们展示其中一些优秀作品"

10:07AM "Here's an app that's really cool -- it's called The Elements. 10:07AM "这是一款非常酷的软件---它的名字是Elements”

10:08AM "A friend of mine wrote this, and he sent me an email and he said I could use it. I earned more in the first day of selling Elements than I did in the past 5 years of Google ads on periodictable.com" Ouch 10:08AM “我的一个朋友在给我的电子邮件中说他能使用这个程序。在google过去5年的广告收益，我们在第一天的销售中就达到了，并且超将其过。” 10:10AM "Publishers tell us that sales of there eBook sales are at 22% right now. 22% in iBooks. We're making some changes today -- notes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks."

10:10AM 出版商反馈给我们的消息是ebook的销售额现在已经达到了22%，电子书的销售额竟然达到了22%。我相信我们在改变着一些东西，关于notes，你可以设置新的书签，并且可以在书签上打开新的标签页。

10:10AM "We're also adding PDF viewing in the app. We've put a selector right up top, you can select PDFs, you get a whole new bookshelf. They just look gorgeous."

10:10AM 我们也在程序中添加了pdf浏览功能的支持，而且我们已经将其置顶作为重点推荐，您能够选择合适的方式浏览pdf，也能开始全新的书签体验，这一切看起来都是非常华美的。

10:11AM "So PDF viewing built right in. That enhancement will be out later this month. So that is my update for the iPad."

10:11AM 现在，pdf浏览已经内置了，这一新的改变将在这个月底推出，这是ipad的升级与更新。

10:12AM "Next, I'd like to talk about the App Store. Before I do that, I want to make something clear. We support two platforms: HTML5 -- it's a completely open, uncontrolled platform. And we fully support it." 10:12AM 接下来，让我来谈谈关于应用程序商店（AppStore）的一些事宜，在这个之前，我们首先说明两个我们可以使用的平台，第一个是HTML5平台，这是一个完全开放的，而且没有限制的平台。

10:12AM "Anyone can write HTML5 apps. The second one is the App Store. It's the most vibrant app store on the planet."

10:12AM 任何人都可以写HTML5平台上的应用程序。第二个就是关于应用程序商店（App Store）这是世界上最为热门而且丰富的地方。

10:13AM "So we have two platforms we support. Now you've heard about our process of approving apps. We get about 15k submissions a week. They come in at up to 30 different languages."

10:13AM 这两个平台对我们来说，完全支持，完全开放。其次，就是关于应用程序审批的过程，每周，我们平均能够收到高达30多种不同语言不同国家的近15000份待审核的应用程序。

10:13AM "Guess what? 95% of all apps submitted are approved within 7 days." 10:13AM 猜猜会如何？其中有95%上交的应用程序会在提交后的7天之内批准发布。

10:14AM "What about the ones we don't approve? Well why is that? What are the reasons? 1: the app doesn't do what you said it would. 2: It uses private APIs... and if they change the app will break... and the third reason? They crash."

10:14AM 为什么会有一部分没有通过审核？是什么原因？1、有的应用程序重复率太高，很相似；2、有的应用程序有加密的APIs，如果一旦他们被黑客破解，钻空子...后果...而第三个原因是什么？就是太不稳定，总是崩溃。

10:15AM "If you were in our shoes, you'd be rejecting for the same reasons. Even with this, 95% are approved in seven days. Sometimes you read these articles and you think something is going on..."

10:15AM 所以这就是为什么只有95%的程序通过审核发布。

10:16AM "I'd like to highlight the eBay app -- a quote from John Donovan about the massive sales eBay has done in the iPhone app -- $600m." "Now I'd like to talk about something else... Netflix, Netflix on the iPhone." 10:16AM 这里我着重强调一下易趣（eBay）的应用，通过iphone上易趣买宝贝，易趣老大John Donovan稳赚了近6亿美元的收入

10:16AM Reed Hastings from Netflix is out!

10:16AM Reed Hastings来了。

10:16AM "We just launched Netflix for the iPad, and it's been a huge success. It's the #1 most downloaded in entertainment apps. But I'm happy to announce Netflix for iPhone coming this summer, for free."

10:16AM “我们刚刚在iPad上发布了Netflix，并且非常成功。目前它是娱乐项目中下载量最大的软件。而我很高兴的宣布iPhone版Netflix这个夏天也将发布，并且是免费的。”

10:17AM Demo time!

10:17AM 展示时间！

10:17AM You can pick up your viewing place from iPad to iPhone (we assume other streaming you're doing on Netflix say... on the Xbox...)

10:17AM 你可以在iPad和iPhone上随时获取你的播放位置（我们假设了你可能会在别的平台上使用Netflix??比如Xbox??）

10:17AM Search, instant queue... yep... Netflix. On the iPhone. 10:17AM 搜索，即时队列??不错??iPhone上的Netflix。

10:18AM "Netflix is taking advantage of Apple's adaptive bitrate

technology. And it allows us to seamlessly switch between networks." Oh snap -- 3G is a go.

10:18AM “Netflix正在利用苹果的自适应比特率技术。而且它可以让我们在各网络之间实现无缝切换。”哎呀——3G嘛。

10:19AM Steve is back. "That's great. Next up, zygna. Let me have them explain it." Mark Pincus from Zygna is out.

10:19AM 史蒂夫再次回到舞台，“今天我们将介绍一下在iphoe上的农场游戏。这是个非常受欢迎的游戏，很高兴的是，我们已经将它带到iphone上了”

10:19AM "Thank you for having us today. Today we're introducing 'Farming' for the iPhone. 'Farmville' is our most popular game, and we're excited to bring it to the most popular mobile platform in the world."

10:19AM 今天我们要介绍iPhone版的农场游戏。Farmville是我们最流行的游戏，能把它搬上世界上最流行的平台，我们对此很兴奋。

10:20AM "We have over 70m active users. They've raised over $2m for Haiti." Demo time. Ah, syncs with your Facebook farms, apparently.

10:20AM 我们有大概7千万活跃用户，他们已经向海地dz捐款超过200万美金。 10:21AM In app purchases for the marketplace... if that's your thing. Ha! "Is that a Snow Leopard?" "It sure is, and it's only on the iPhone." 10:21AM 购买app就像在市场买东西一样随心。这是雪豹系统么？没错，但是他仅仅在iphone上运行。

10:21AM "We now have withering crop push notifications." Big laughs. 10:21AM 现在，我们收到庄稼萎缩的通知了，随时随地的push给我们。引得现场大笑。

10:22AM "With Farmville on the iPhone, you'll be able to farm anytime, anywhere. But I'm most excited about how good tractoring just got." 10:22AM “有了iphone版开心农场后，你可以随时随地采收。能这样采收庄家真的让我们很兴奋”

10:22AM We're guessing this is really awesome if you play Farmville. We don't. Play it.

10:22AM 如果我们玩开心农场的话这确实不错。但是我们并不玩。

10:22AM "Thanks, that's our game!"

10:22AM "谢谢，这就是我们的游戏新作“

10:23AM Available end of June.

10:23AM “它将于6月底上架”

10:23AM "Next up, Activision. Karthik Bala is here to tell us about Guitar Hero."

10:23AM “接下来是Activision公司。Karthik Bala将为大家呈现吉他英雄” 10:24AM "We developed a brand new experience for the iPhone and iPod touch..."

10:24AM “我们针对iphone和ipod touch开发了一种全新的游戏体验” 10:24AM "The game comes with classic rock from Queen and the Rolling Stones..."

10:24AM “游戏包含来自Queen，滚石等多首经典摇滚歌曲”

10:25AM "As you can see we have the obvious tapping mechanics. With the introduction of a new strumming mechanic, our team has made gameplay perfect."

10:25AM “就像你们看到的，我们还是使用触屏点击操作。利用拨弹的操控方式，我们的团队让游戏体验变得完美”

10:26AM Oh goodness. There is air guitar happening on stage. And the music just got super loud! "You rock!" Big cheers for that.

10:26AM 噢，天啊。台上在表演空气吉他。音乐声很响。"You Rock！"巨大的掌声。

10:26AM "You can start rocking out today -- it's available in the app store for $2.99."

10:26AM “游戏将于今天正式上架，售价2.99美元”

10:26AM Steve is back. "You know he was playing that in real time there... that's pretty cool."

10:26AM 乔布斯回来了，“你知道他是玩吉他的，这个软件真的很棒！"

10:27AM "I have a few great pieces of info to share with you this morning. Last week we crossed 5b downloads. This next thing is my favorite stat of the whole show. You know we give 70% of revenue to developers. So how much have we paid? To date? Just a few days ago we crossed $1b." Wow, ha.

A check made out to "developers" for a billion!

10:27AM “今早还有一些不错的消息和大家分享。上周我们的总下载量已经突破50亿了。另外还有一个我个人很在意的数字，大家知道软件销售70%的份额是给

开发者的，那到今天他们已经获得了多少呢？几天前，这个数字已经突破了10亿美元。"iPhone软件开发者已经收入破10亿了呀！

10:28AM "And that's what makes the app store the most vibrant on the planet. Not only for users but developers as well. Now I'd like to talk about the iPhone."

10:28AM “这也是为什么appstore是地球上最有活力的软件商店。用户和开发者都能从中受益。接下来我要开始说说新iPhone了"

10:29AM "There have been a lot of stats floating around, market research, studies. Some are okay, some are questionable. I'd like to give you two pieces of data. The first is a report that just came out from Nielsen. They said what is the marketshare in the US? RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%... Nielsen said we're over three times the marketshare of Android."

10:29AM 这里有一些很大浮动的市场调查，当然，有些是好的，有些存在疑问。这里有两份数据，第一个是一份报告，刚刚从Nielsen拿到。里面的内容是在美国marketshare占有多少份额？RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%... 我们是Android 的三倍还多。。。

10:30AM "Here's another one -- mobile browser usage. iPhone is at 58.2%, and Android is at 22.7%... that may help you put things in perspective." 10:30AM 另外一个是手机浏览器的使用比情况，使用iPhone浏览的为58.2%, 谷歌Android 只有22.7%...

10:30AM "So let's get back to iPhone. In 2007 iPhone reinvented what we thought of as a smartphone. It's hard to remember what it was like. It was really different before the iPhone."

10:30AM 言归正传，让我们回到最开始的iphone，20xx年iphone的诞生彻底改变了智能手机的时代，是一个新时代的开始，iphone缔造了智能多点触摸手机的神话，这一切是真的只有iphone做到了！

10:31AM "It started to change things. In 2008 we added 3G and the App Store, in 2009 the 3GS was twice as fast, and we added some other cool features like video... in 2010 we're going to take the biggest leap since the original iPhone."

10:31AM 当然，我们也在进步，在改变，20xx年二代iphone的诞生和应用程序商店的成熟，接着是20xx年三代iphone的问世次次都在引领着电子时代的发展和潮流，而如今，20xx年，我们将在4代iphone上融入更多的心血，拥有更大的质的飞跃。

10:31AM "We're introducing iPhone 4."

10:31AM 让我来引荐这部强大的iphone 4代吧。

10:31AM "Now, this is really hot. There are over 100 new features, but I'm going to cover 8. The first one? An all new design."

10:31AM 炙手可热的4代iphone，拥有超过近100个新的功能。要我来说，第一个新的，那就是新的设计。

10:32AM "I don't know if you've ever seen this." Ha! Huge cheers! 10:32AM 我不知道你们是不是已经见过了？Jobs很风趣的笑着说（Jobs的意思是说前面泄露的4代iphone的信息，可能大家会有点眼熟）现场一片欢呼。 10:32AM "You ain't seen it..."

10:32AM 你们一定看到了，哈哈

10:32AM "You gotta see this in person. This is beyond the doubt, the most precise thing, and one of the most beautiful we've ever made. Glass on the front and back, and steel around the sides. It's like a beautiful old Leica camera."

10:32AM 新的iphone正反面采用玻璃镜面制作，侧面使用和新款mac一样的材质制作，看起来就像一台漂亮的经典徕卡相机。

10:33AM "And it's really thin. This is the new iPhone 4."

10:33AM 就是这样，这次是真正的显露在你们眼前了，iphone 4代

10:33AM "It is 24% thinner than the iPhone 3GS."

10:33AM 它要比三代还薄24%

10:33AM "As a matter of fact, it is the thinnest smartphone on the planet." 10:33AM 事实上，他是全世界上最薄的智能手机

10:33AM "Here are the volume controls... we have a front facing camera, micro SIM tray, camera and LED flash on the back..."

10:33AM “这里是音量控制键...这里是一个前置摄像头、S这是IM卡托，后面则是摄像头和LED闪光灯..”

10:34AM "Bottom, mic, top, headset jack, noise cancellation mic..." 10:34AM 底部，麦克风；顶部，耳机插孔，噪声消除麦克风

10:34AM "Now because there have been photos around, people have asked 'what's this'" The lines!

10:34AM 现在因为有图片，人们开始问“这是什么？”，这些线是什么？

10:35AM "This doesn't look like Apple... what are these lines? They are part of the primary structural elements of the phone... this is part of brilliant engineering. It uses the band as part of the antenna system!" 10:35AM 觉得不像苹果的风格？那么这些线到底是什么？——它们是手机的主要结构构件的一部分（十分卓越的工程设计），它们是天线！

10:35AM "It's never been done before." Uh, we called this!

10:35AM“这是从来没有过的创举！”嗯，创举，我们这样称呼它！

10:36AM "It's the thinnest smartphone ever. Stainless steel, glass on the front and back. Extraordinary build quality. I don't think there's another consumer product like this. So this is our all new design for the iPhone

4. And that's the first one."

10:36AM “这是世界上最薄的智能手机。不锈钢机身，在正面和背面是钢化玻璃。出色的质量。我不认为还有其他的消费产品能做到这样。好了，这就是我们iPhone 4的新设计。这是第一部分。“

10:36AM "Second one, this is a biggie. Something we call the Retina Display. What's that? In any display there are pixels. We dramtically increased the pixel density, Four times the amount."

10:36AM 第二点，这是一个大事件。我们称之为视网膜显示。什么意思呢？我们做到显示屏幕都有像素。而这个技术极大地增加了显示的像素密度,像素是原先的4倍！。

10:37AM "Why is that important? Let's say we want to draw the letter A -- as you can see, we can get far more precision. And we play all sorts of tricks." He's showing anti aliasing.

10:37AM “为什么这一点那么重要吗？假设一下，我们准备写字母A,正如你看到的那样——我们可以看得更清晰。不仅如此。我们用各种手段。”他展示着图像反失真过程。

10:37AM "Because we have four times as many pixels, we get really, really sharp text. Now the retina display as 326 pixels per inch." Wow.

10:37AM “因为我们有4倍的像素，我们得到了非常、非常清晰的文字。视网膜显示技术使得现在显示为每英寸326像素。”哇！

10:38AM "People haven't even dreamed about a display like this. But there's more -- it turns out there's a magic number that is right around this ppi that when you hold it away from your face... all of sudden things start to look like continues curves. Like text in a fine printed book." 10:38AM “人们做梦都没想过会有这样的显示效果。但是还有更多——这个ppi还有个很神奇的数字，就是当你把它从脸旁稍微拿开时??忽然间所有的东西看起来都变得那么圆滑。就像一本印刷质量很好的书一样。”

10:38AM "We are comfortably over that limit. Here's a normal display on the left, and the RD on the right. Can you see it?"

10:38AM “我们完全超越了那个极限。左边这个是普通的显示效果，而右边的是RD的。看出来了吗？”

10:39AM "Once you use a Retina Display, you can't go back. When you get to character based languages it's also striking. And it's not just text.

It's images and video as well."

10:39AM “一旦你开始使用RD，你就不能不用它了。而当你使用基于字母的语言时它更是引人注目的。而且这不止是对于文本，对图像和视频都会有效。” 10:39AM "Pretty amazing, isn't it?"

10:39AM “很惊人，不是吗？”

10:39AM "So I'd like to show this to you live. I have a 3GS here, and I've got a new iPhone 4."

10:39AM “那么我现在想给你们现场演示一下。我现在有一部3GS，还有一部新的iPhone 4。”

10:39AM "So let me get them both fired up here."

10:39AM “那么我来把它们都开启。”

10:40AM "Look at that difference..." There is something notable here -- but the RD is definitely darker...

10:40AM “看出那区别了吗??”的确有一些可以辨别出的区别——但RD的亮度却要暗的多了??

10:40AM "Look at the icon, look at the text, look at the icon of the clock... isn't that amazing?"

10:40AM “看看这个图标，看看这段文字，看看时钟的那个图标??很惊人，不是吗？”

10:41AM "So now I'm going to go to some websites. I'm going to go to the NYT... let's compare." Loading slowly... "Our networks in here are always unpredictable..."

10:41AM：现在，我来浏览一下其他网页，现在，我进入到纽约时报的主页，让我们对比一下，缓冲比较缓慢。这里我们的网络始终变化无常。

10:41AM "You know you could help me out, if you're on WiFi if you could just get off... well we're having a little problem here." Oh boy, the iPhone 4 is NOT loading.

10:41AM 你知道你能帮我们解决这些个小问题。如果你正在使用wifi，那么你可以随意关闭它。现在有点小问题，但是，我们的iphone4 居然不用缓冲！！！ 10:42AM "Okay, we're going to switch over to some backups here, I have a feeling we might have the same problem..." Deadly silent here. Oooh, error ballon about the dock connector! "Well geez..." Wow.

10:42AM 现在，我们来换个角度，但是，我感觉可能会遇到相同的问题了。这时候全场极为安静，大家都在拭目以待。

10:43AM "I'm afraid we have a problem and I'm not going to be able to show you much today... let's just go take a look at some photos here... take

a look at that." Wow, this is striking -- huge difference in quality． 10:43AM 我想我们遇到点困难了，我也不愿意展现太多给大家，让我们来看看照片。看这。wooo，这是非常出众的，来自全场的赞叹。

10:43AM Someone is going down for this network glitch.

10:43AM 也许有些人会对此感到很失落了。

10:43AM "One more time... sorry guys..." Wait, it's loading. The audience is oohing!

10:43AM 再试一次吧。对不起大伙，哦，不，等等，他开始缓冲下载了，所有的观众都惊叫起来。

10:44AM Seeing the NYT load has never been so exciting. "Scott, you have any ideas?" Someone yelled Verzion! Ha!

10:44AM 看纽约时报从来都没有这么兴奋，hey，你有什么想法么？

10:44AM Bang! 960 x 640 display.

10:44AM 喔！！！！！960x640的分辨率

10:44AM 800:1 contrast ration, 4x better than the 3GS

10:44AM 对比度800：1，是3GS的4倍

10:45AM IPS technology -- "Quite a bit better than OLED."

10:45AM，IPS科技工艺，确实比OLED好太多

10:45AM 3.5 inch display.

10:45AM 3.5英寸显示屏

10:45AM 78% of the pixels on iPad.

10:45AM 像素是ipad的78%

10:46AM "It makes it so your apps run automatically on this, but it renders your text and controls in the higher resolution. Your apps look even better, but if you do a little bit of work, then they will look stunning. So we suggest that you do that. So that is the Retina Display. Awesome text, awesome images, and awesome video. We think this will set the standard, and no one is going to come close."

10:46AM 因此软件能自动在这样的分辨率运行，但现在的分辨率会渲染你的文本，控制在更高的分辨率。应用程序看起来的效果会更好，如果你稍加设置，会有令人眩晕的效果。因此我建议你们这样做。这就是视网膜显示器。极好的文本、很棒的图片和绝妙的视频。我想这会成为标准，而且没人能接近这一标准。 10:47AM "It's the window into your apps, your media... into your content. And we have something that's the best window on the planet." Well, that's

hyperbolic a touch.

10:47AM 这是进入应用程序、媒体...内容的窗口。我们拥有地球上最好的窗口。 10:48AM "Third -- the iPhone 4 is powered by the A4 chip. This was designed by our own team. This is wonderful to have in the iPhone. You take the back off -- first thing you notice is that the iPhone 4 is packed to the gills. There's the A4 right there... micro SIM -- we needed the space! You can see the biggest component is the battery."

10:48AM 第三，iPhone 4运行的是A4芯片。这是由我们自主研发的。在iPhone的运行效果很好。大家看大屏幕。首先大家看到的是iPhone 4内部图。A4芯片在这儿...micro SIM...我们需要空间。大家可以看到最大的零件是电池。

10:48AM "Because we've been able to make the batter bigger and because the A4 is so good, we've improved the battery life. 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music..."

10:48AM 由于我们把电池做得更大了，而且A4芯片很棒，所以电池寿命也有所提高。iPhone 4能提供7小时的3G通话。6小时3G上网，10小时Wi-Fi上网，10小时视频播放，40小时音乐播放...

10:49AM "And 300 hours of standby."

10:49AM 以及300小时待机时间。

10:49AM Quad band HSDPA, 7.2Mbps

10:49AM 它具备四频HSDPA，7.2Mbps

10:49AM Dual mics, 802.11n WiFi, GPS, compass, accelerometer. 10:49AM 双麦克风，支持802.11n WiFi, GPS，罗盘，加速计。

10:50AM "Number four, we have another new piece of hardware. We're adding a gyroscope."

10:50AM 第四点，我们添加了另一个新的硬件。我们添加了一个陀螺仪。 10:50AM Big cheers for that.

10:50AM （听到这里，现场一阵热烈的欢呼）

10:50AM "We're adding a 3 axis gyro, and we tied the gyro and accelerometer, compass, and gyro together for six axis. It's perfect for gaming." 10:50AM 我们添加了一个3轴陀螺仪，并将这个陀螺仪和加速计、罗盘绑到一起成6轴。这是游戏的完美装置。

10:51AM "I'd like to give you a demo of this. And since this does not require the network... I should be okay."

10:51AM "我想来给大家进行一个演示。这个不需要网络，应该不会有问题了。。。。”

10:51AM "This is a little app that we wrote..." It's a stack of wood in 3D space.

10:51AM “这是我们写的一个小程序”它是一个3D环境下的木头堆。

10:51AM Wow -- Steve did a turn and the block went with him. Pretty darn cool.

10:51AM 噢，乔布斯稍微一转，木头开始朝他移动。真的很酷！

10:52AM Ha! It's like a game of Jenga!

10:52AM 哈！就像一个层层叠游戏

10:52AM Steve is knocking blocks of wood out.

10:52AM 乔布斯成功取出了一块木头

10:53AM The audience is ooh and aahing... "I practiced this a little bit." Oh, there you go -- the stack is done for!

10:53AM 观众们都在场下随着他发出一声声惊叹。“我稍微练习了一下”噢，他成功了！

10:53AM "So the gyro joins our four other sensors. These phones are getting more and more intelligent about the world around them."

10:53AM “除了之前四个传感器外，陀螺仪如今也成为了其中一员。我们的手机对它周围的世界也变更加智能了”

10:53AM "So that's number four. Number five: this is a great one. A whole new camera system."

10:53AM “这就是第四个亮点。第五个，也是很美妙的一个，就是全新的摄像头系统”

10:54AM "Now everybody loves to talk about megapixels, but we tend to ask the question how do we make better pictures? Megapixels are nice, but what these cameras are really about is capturing photons and low light

photography. So we've gone from 3 megapixel to 5 megapixel, but we're using a backside illuminated sensor."

10:54AM “现在每个人都关注像素，但是我们更想问一个问题，就是如何才能拍出更好的照片？像素是个不错的东西，摄像头的工作是拍摄照片和适应暗光的拍摄。所以我们把它从300万像素升级到了500万像素，并且使用了一个背照式感光元件（Bandage_man注：背照式感光元件可以提供更好的黑暗环境下成像质量，低光照环境下拍照质量提升会非常明显）。

10:55AM "In addition to that, when most people increase megapixels they make them smaller, but we've kept ours the same size. They don't capture less photons. 5x digital zoom, tap to focus, and we've got an LED flash." 10:55AM 拥有5倍数码变焦功能，配备LED闪光灯的4代iphone让用户照出来的相片像素更高，更加精细。

10:56AM "The pictures we're taking are pretty remarkable. These haven't been touched in any way. It kills you what kind of quality you get. These were all taking by our employees, just culled some of the better ones I saw."

10:56AM 这些都是非常实用的功能，在同等情况下4代的图片精细程度会更好 10:56AM "So we're really happy. We think we have a great camera. But that's not all... because it also records HD video."

10:56AM 这不免确实让我们感到高兴，不过，这颗珍贵的摄像头的功能不仅仅局限于此，因为他还能够拍摄HD（高清晰）级别的视频

10:56AM 720p at 30fps!

10:56AM HD级别的720p每秒30帧

10:57AM "We pioneered tap to focus, and we now have it for video... and we have one click sharing... and the LED flash will stay on for video recording. You can record, edit, and then with a few taps email it right on the phone."

10:57AM 我们还是首先先选择你需要拍摄的主要取景区，同时开启LED闪光灯，完了之后通过编辑剪辑后利用电邮顺手发了它

10:57AM "It's pretty remarkable, but we're going even further." iMovie for iPhone!

10:57AM 当然，这只是一个部分，我们可不是只做了这么一点内容，更让人兴奋的是Mac上的iMove已经全面移植到iphone上了！

10:58AM "I want to show it to you... I want to invite Randy Ubillos..." 10:58AM 让我来秀一秀它给你们看，有请Randy Ubillos..

10:58AM "Thanks very much. I've been doing this a long time. This year I had a chance to work on iMovie for iPhone, and it's one of the most exciting apps I've ever worked on. It's really amazing."

10:58AM “非常感谢。我在这上面工作了很久了。而今年我终于有机会在把iMoive放到iPhone上了，并且这是我开发过最令我兴奋的一个软件之一。它非常惊人。”

10:59AM In the edit window you have a timeline along the bottom and your footage up top -- buttons dot the corners.

10:59AM 在编辑窗口中的底部有时间轴，在上面有镜头片段——在角落里有切换按钮。

11:00AM You can add photos, they automatically get the Ken Burns effect. 11:00AM 你可以添加照片，他们会自动获取Ken Burns特效。

11:00AM Transitions, titles... it's all here!

11:00AM 渐变，标题??这里全都有！

11:01AM Automatically records geolocation then adds them into certain themes.

11:01AM 自动记录地理位置并把它们添加到指定的主题中。

11:01AM Five different themes. Only five?

11:01AM 5个不同的主题？只有5个？

11:02AM Transitions automatically change when you switch themes 11:02AM 当你切换主题时渐变效果会自动变换。.

11:02AM "Here's a version at 720p, produced entirely on the phone." 11:02AM “这里是个720p的版本，完全在手机上生成。”

11:03AM Video recording looks amazing. The quality is extremely impressive.

11:03AM 视频录像看起来很不错。视频的清晰度让人很满意。

11:03AM Big applause for the video. It was pretty stunning.

11:03AM 观众为这个视频欢呼，太神奇了

11:03AM "Thanks very much!"

11:03AM “非常感谢！”

11:03AM Steve is back.

11:03AM obs回到台上

11:03AM "Isn't that awesome? So iMovie for iPhone... you'll be able to buy this for $4.99... if we approve it." Ha!

11:03AM “很美妙不是么？iphone版iMovie，你会以$4.99的价格买到。。如果我们同意它上架的话。”哈！

11:04AM "I think you're going to like it a lot. Before I begin number 6... our guys were running around like crazy backstage... we figured out why the demo crashed...." Oh no, they're turning off the Wifi!

11:04AM “我想你们会非常喜欢它的，我们的测试人员让它在后台疯狂地运行，然后找到了demo版崩溃的原因。”哦不，他们把Wifi给关掉了！

11:05AM Oh my god. Jobs is asking everyone to turn off their network cards and MiFis!

11:05AM 老天，jobs居然让每个人都关闭上网卡和MiFi

11:05AM He's asking people to set their laptops on the floor. 11:05AM 他要求大家把本本全放在地上

11:05AM Guess what -- we're not doing that.

11:05AM 你猜怎么着。。我们才不干。

11:06AM Thanks 3G card!

11:06AM 感谢3G卡

11:06AM "So number 6 -- iPhone OS 4. The most advanced mobile operating system in the world. First off, we're going to rename it."

11:06AM "所以,第6——iPhone操作系统OS 4。世界上最先进的移动终端操作系统。首先，我们重新命名它”

11:06AM iOS 4!

11:06AM iOS 4

11:07AM "And we're going to give it some metal!"

11:07AM“我们要去给它一些“硬货”！”

11:08AM "There are some big new features -- the first being multitasking. People said you weren't the first, but we figured it out. If you don't do it right, you kill the battery."

11:08AM“有一些大的新功能——第一是多任务。人们要说说你是不是第一个实现多任务的，但是我们更好地解决了它。如果不能更好的实现多任务，那么将会严重伤害手机电池。”

11:08AM "We've added folders, and a whole bunch of other things I won't have time to demo today, but I'd like to demo these few things."

11:08AM “我们已经添加了文件夹功能，以及一大堆其他的事情。我今天没有足够时间一一演示，但下面我将展示一些。”

11:09AM "I'm going to play some music, now I'm going to check some mail. Now I'm going to go to webpage and fine out if we did turn off our WiFi devices." Yep. Huge applause.

11:09AM “我要播放一些音乐，现在我要检查一些邮件。现在，我要打开网页来检查一下我们有没有关闭WIFI。”是的。热烈的掌声。

11:10AM "I'm gonna go back to mail... and I can swipe to the right and there's the audio controls for whatever audio app I'm using. And let me show you a few things in mail. You can see I have the unified inbox, and I've also got threading. I can see all of the messages in a single conversation."

11:10AM “我回到邮件...，我可以向右滑动来操作任何一个我正在使用的音频

程序，有对任何音频应用我使用的是音频控制。让我告诉你一些关于邮件的事情。你可以看到我有统一的收件箱，我可以在一个对话框中的看到所有的邮件。” 11:11AM "It makes it really easy to follow. Now I'd like to go back to the home screen, and I'm going to create a folder. All I have to do is hold my finger on an icon, and drag it onto another icon, so I will drag this sports app onto another sports app and it automatically names it." 11:11AM “这使得它很容易操作。现在我想回到主屏幕，并且我将创建一个文件夹。我需要做的就是点住某个图标不动，然后拖动到另一个图标，比如我会拖到一个运动类程序到另一个上，它会自动命名。“

11:11AM "So boom, there's my four apps." Finally a "boom"!

11:11AM “所以这是的4个应用程序。”

11:12AM "Its really really helpful. So that gives you a brief view of iOS

4."

11:12AM “它真的很有用。好了，这就是关于iOS 4简短的介绍。

11:13AM "I wanted to hit on the enterprise stuff. Data protection, device management, multiple Exchange accounts... and on the consumer side, we have Google search and Yahoo!, and we're adding Bing." Whoa. Whoa. 11:13AM “下面我想介绍一些和企业用户有关的的东西。数据保护，设备管理，多Exchange帐户??在普通消费者方面，我们有谷歌和雅虎搜索，此外我们加入了bing搜索。”哇。哇。”！

11:13AM Wow. So they are actually adding Bing.

11:13AM 哇！他们真的加入了bing！

11:14AM "Microsoft has done a great job on this. Check it out, it's kinda cool."

11:14AM “微软做得很好，试试这个，它很酷”

11:14AM GM candidate in devs hands today for iOS 4!

11:14AM iOS 4 GM版今天将发布

11:14AM "It will be out soon."

11:14AM “它将很快发布”

11:15AM "Now there's another major miilestone we're about to hit. This month we will sell our 100 millionth iOS device. iPads, iPhones, iPod touch... there is definitely a market for your applications."

11:15AM 我们即将到达另一个重要的里程碑。这个月我们将售出第一亿部iOS设备──iPad，iPhone以及iPod Touch。。。这绝对是您应用程序的一个好市场。

11:15AM "Number seven -- iBooks. We are bringing it to the iPhone with the iPhone 4."

11:15AM “第七──iBooks。我们将在iPhone 4 中把它带入iPhone。”

11:16AM "Same bookshelf to keep your books... PDF reader... we're really excited about this. And of course, the iBookstore right on your iPhone." 11:16AM “你可以把书放在同样的书架上，它也是个PDF浏览器。对此我们感到非常激动。当然，iBook商店也会在你的iPhone上”

11:17AM "We'll have it on the iPhone, the iPad, and the iPod touch. What can we do with these together? First, you can purchase and download a book. It will download wirelessly. You can download the same book to all your devices at no extra charge. Buy it on your iPad, download to your iPhone. And iBooks will automatically and wirelessly sync your current place, all your bookmarks, and all your notes." No extra charge? We'll take it. 11:17AM “我们将拥有iPhone，iPad以及iPod Touch。有了这些，我们可以做些什么呢？首先，你可以购买并下载一本书，它可以无线下载下来。你可以在所有设备上都下载同一本书，而不需要另外付费。在iPad上购买，在iPhone上下载。同时，iBooks可以自动的，无线的同步到你的当前位置。所有书签，以及所有备注。”无需另外付费？我们可以做到。

11:18AM "It just all works." Demo time!

11:18AM “它们都运行良好。”演示时间！

11:18AM "I'm going to open one of my favorite books... 'Winnie the Pooh'" 11:18AM “我将打开我最爱的书之一，《Winnie the Pooh》”

11:19AM "I can make a note here... 'I love winnie the pooh'"

11:19AM “我可以在这里添加一个备注。。。‘I love winnie the pooh’” 11:19AM The PDF viewer looks pretty full featured.

11:19AM 这个PDF浏览器看上去功能很强大

11:20AM "It's really really nice. Pretty cool, huh? So that is iBooks." 11:20AM “它真的很不错，非常酷，不是么？这就是iBooks”

11:21AM "Now, iBooks has the iBookstore, and it joins iTunes and the App Store. We have 150 million accounts -- we think it's the biggest on the web. We're number one."

11:21AM “现在，iBooks有iBook商店，并且关联着iTunes和应用程序商店。我们有1亿5千万个帐户，我想这在互联网上是最大的了。我们是第一。” 11:21AM "And that is number seven. Number eight... iAds. Why are we doing iAds? To help our developers earn money."

11:21AM “这就是第七。第八个。。。iAds。为什么我们要开发iAds？是为了帮助开发者挣钱。”

11:22AM Ooh, an iAd demo. So, iPad, iAd, iOS, iPhone, iPod. Let it sink in people.

11:22AM 噢，一个iAd的演示。就是这样，iPad，iAd，iOS，iPhone，iPod。让它深入大众人民吧

11:25AM "So let me tell you some of the brands that will be advertising with us. Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney... those are some of the brands."

11:25AM “让我告诉你们一些与我们有合作的品牌吧：Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney... 这只是众多品牌中的一部分”

11:25AM "I pulled one ad in process which was a Nissan ad. They're going to use it to advertise their electric car, the Leaf. They were hesitant to have me show you, but I convinced them."

11:25AM “我选了一段还在制作的尼桑广告。他们将用此来宣传新的电动汽车，the Leaf。他们本不太愿意进行展示，不过我还是说服了他们”

11:26AM "It loads in, and I can always X out of it. So we're loading up a video... and here we go."

11:26AM “广告载入中，我可以取消它。正在载入一段视频。。。载入好了” 11:26AM Wow, actually a pretty amazing ad. If you're a geek, you will love it.

11:26AM 噢，一段很不错的广告。如果你是个数码达人，你会爱上它的！ 11:27AM "So now we've got this cool navigator on the bottom. It spins the car. The only way you'll be able to get one of these is through this ad on the iPhone. So if you want to get a Leaf you need to get an iPhone..." 11:27AM “下面有一个导航键可以旋转轿车。只有通过这段iphone广告，你才有可能接触到这辆车。如果你想得到Leaf，你需要一台iphone。。。”

11:28AM Steve is showing off interactivity with ads. Pretty cool, if you want to interact with a car ad.

11:28AM 乔布斯在展示广告的互动性。非常不错，如果你喜欢和汽车广告互动的话。

11:29AM "So that is iAd.

11:29AM “这就是iAd”

11:29AM "I think a lot of people are going to try and win the car. It's a great idea! We're going to turn on iAd on July 1st for all iOS 4 devices." 11:29AM “我想很多人将会试着赢得一台轿车。这是不错的主意！我们将于7月1日正式在iOS4设备上开启iAd功能”

11:29AM "We've got advertisers committing to $60m."

11:29AM “广告商已经承诺投入6000万美元的广告”

11:30AM Steve says iAds are projected to represent 48% of the mobile advertising market in the second half of 2010.

11:30AM 乔布斯表示预计iAd将占据移动广告市场48%的营业额。

11:31AM "So those are the eight things I wanted to share with you on iPhone

4. What do you think so far? I think it's a lot more than people thought it was. What do you think?" Big cheers.

11:31AM “以上就是我要告诉大家的关于iPhone 4的8大亮点。你们感觉怎么样？我想这超出很多人的想象吧。你觉得呢？”巨大的掌声。

11:32AM "We'll, we're really pleased with it. But there is one more thing." Whoa -- the lights just went up along the side of the stage.

11:32AM “我们很兴奋，真的很高兴。但是还有一件事。”哇，场边的灯光亮起来了。

11:32AM "So in 2007 when we launched the iPhone, it was my privilege to make a call to Jony Ive... and I'm going to do the same thing now." Boom, video call.

11:32AM “20xx年我们发布了一代iPhone。我当时给Jony Ive打了个电话。。。。今天我要再给他打一个。”噢，视频通话！

11:33AM Wow, ha! Jony Picked up!

11:33AM 哈哈，Jony Ive接电话了！

11:33AM Whoa it froze up for a second. "Now it never freezes up... did you all turn off your WiFi?"

11:33AM 刚开始卡了几秒。“现在不会再卡了。。你关掉了你的WIFI吗？” 11:33AM "Hi Jony -- how are you?"

11:33AM “嘿，Jony--你怎么样？”

11:35AM "You know I grew up with the Jetsons... and video calls... and now it's real. What about you?" Jony: "I grew up with the same thing, and it's real now!" Steve: "It is real... especially when people turn off their WiFi." Jony: "We've had to wait an awful long time for this to become reality." Steve: "Okay, let's have lunch soon."

11:35AM “大家知道的我看着‘Jetsons’长大的??那么视频电话??现在成

真了。你呢？”Jony：“我也是一样看着‘Jetsons’长大的，现在真的变成现实了！”Steve：“没错??特别是当这里的人把WIFI关掉之后。”Jony：“我们可是等待这一时刻很久了。”Steve：“是啊，我们过段时间一起吃午饭吧。” 11:35AM It's called FaceTime. WiFi only. iPhone 4 to iPhone 4. No setup. 11:35AM 这叫做FaceTime。只有在WIFI下可以使用。iPhone 4与iPhone 4之间互通，且不需要任何设置。

11:36AM "The video and audio quality is great. Now it's going to be WiFi only in 2010. We need to work a little bit with the carriers..."

11:36AM “视频和音频的质量都很棒。而在20xx年它只可以使用WIFI，我们还在和运营商沟通使用其他的网络方式??”

11:36AM "So FaceTime video calling. We're really happy with this." 11:36AM “那么FaceTime视频电话。我们很高兴能拥有它。”

11:37AM "We made a little video to show some of the ways people might use it."

11:37AM “我们做了个短片来掩饰人们可能如何使用这个功能。”

11:37AM Ah ha... it's the Sam Mendes commercial!

11:37AM 啊哈??是Sam Mendes的广告！

11:37AM A daughter graduating and talking to her mother!

11:37AM 女儿的毕业式并和母亲对话！

11:38AM Wow. You can flip the image to the rear camera. This commercial is pretty intense.

11:38AM 哇。你可以切换到后置摄像头。这个广告相当不错。

11:38AM Wow -- very cool. Two people speaking in sign language on the phone. We're getting a little choked up! That's a pretty cool use.

11:38AM 哇，很酷，两个人可以通过手机用自己的语言直接沟通啦，真的很不错！ 11:39AM "This is one of the moments that reminds us of why we do what we do."

11:39AM “这是一个提醒我们为了什么做什么的时刻。”

11:39AM "Now it's based on a handful of standards... but this is going to be an open industry standard."

11:39AM “现在，它是基于几个标准的??但很快，这将会成为开放的行业标准。”standard."

11:40AM "So FaceTime... that's number 9. So that is the iPhone 4. We think it's the biggest leap we've taken since the original."

11:40AM “那么FaceTime??就是第9项。那么这就是iPhone 4。我们认为它是自从iPhone第1代到目前为止，改革最多的一次。”

11:41AM "Pricing -- there's two colors. White and black. Pricing -- $199 for 16GB, $299 for 32GB."

11:41AM “定价——有两种颜色。白和黑。16G和32G的价格分别是$199和$299。 11:41AM "AT&T is going to make an incredibly generous upgrade offer. If your contract expires at any time in 2010, you can upgrade to the iPhone

4. You can get it up to six months early."

11:41AM “AT&T将会提供一个非常优惠的升级购买价格。只要你的合约在20xx年的任何时间到期，你就可以升级到iPhone 4。也就是说你可以提前6个月拿到它。”

11:42AM "So what's our lineup look like? 3GS is now $99. These go on sale June 24th."

11:42AM 那么我们的计划是怎么样的？3gs现在的签约价是99美金，在6月24号以后依然保持这个价格。

11:42AM "Pre-orders start a week from tomorrow. And we're shipping in 5 countries. In July we're shipping in 18 more."

11:42AM 预定iphone4的时间15号，我们投递在计划内的5个国家，从7月开始会增加到18个国家。

11:43AM "Now there's some accessories. A Dock. We have a case -- we call it a Bunker."

11:43AM 现在多了一个附件，一个底座，我们称之为地堡。

11:44AM "And they come in colors... those are $29. And I'd like to talk for minute about iOS 4 upgrades. For the 3G, not all the features are supported, same with the iPod touch, and this excludes the first generation. Upgrades are free for all these products."

11:44AM 将会有不同的颜色，分别价格为29美金。在这，我还是很想再说一下关于iphone 4。0操作系统的升级优惠，对于3g用户，不是所有的都能够被支持。ipod touch里，除了第一代不能够被支持外，其他的都免费得到升级。 11:45AM "We finally found a way to get them for free to our iPod touch users."

11:45AM 最后我们为ipod使用者找到了一个免费升级的方法。

11:45AM "So that is iPhone 4 and iOS 4. We have a video.

11:45AM iphone 4和最新的操作系统我们都有视频。

11:45AM Ah... Jony Ive is pontificating! "This is so much more than just another product."

11:45AM Jony Ive是非常有.影响的，这比任何产品都有更大的影响力。

11:46AM Joswiak: "FaceTime is going to change the way we communicate forever." Forever? Forever ever?

11:46AM facetime将会永久性的改变我们的交流方式，永久性的？没错，永久性的。

11:47AM "I can't believe this is real. That this is actually happening." Hey people using video chat over 3G all over the world -- does it feel that way?

11:47AM 我都不敢相信这竟然是真的，但这确实发生了。当人们使用了我们的视频聊天发出的惊叹

11:49AM Gotta admit, this video is making this thing look extremely attractive.

11:49AM 他们在展示保护套的制作过程

11:49AM They've shown how the casing is produced.

11:49AM 我们的这个视频聊天将非常吸引大众的眼球。

11:49AM And now... the A4 part!

11:49AM 现在，轮到我们的a4处理器环节了

11:50AM "We developed a glass that's 30 times harder than plastic." 11:50AM 我们开发的这种玻璃材料的硬度，是普通塑料的30倍

11:51AM "This is going to change everything... all over again."

11:51AM 这将会带来任何过往都不曾比及的改变，前所未有的再次颠覆般的奇迹 11:53AM "I put up this slide a little earlier this year. It represents what Apple is all about. We're not just a tech company. Apple is more than that. It's tech and humanity. It's the hardware and the software working together. It's not just a great new camera system, it's the editing too, it's not just a front-facing camera, it's that plus 18 months of work on the software side. It's the complete solution, so all of us don't have to be system integrators."

11:53AM 我在今年早些时候就演示过这些。这代表了究竟什么才是Apple。我们不仅仅是一个科技公司。Apple并不仅限于此。Apple是科技和人性化、是硬件和软件的完美结合。这个并不只是一个新的拍照设备，更是一个编辑系统。这个不仅是一个前置摄像头，更是结合了18个月软件开发的结晶。这是一个完美的解决方案，因此我们没有必要成为一个生硬系统化的公司

11:53AM "I urge you to get your hands on one of these and see it for yourself. I just want to say thanks to the teams that have worked their tails off to create these products." We think we know where this is going.

11:53AM 我急切希望你们能够很快都能拿到一台，并且好好仔细观察一下。我只想对我们的团队说一声谢谢，感谢他们辛苦劳动创造了这些产品。我们认为我们知道该向哪里发展

11:53AM Jobs is listing off team members to applause...

11:53AM Jobs正在列出这些被称赞的团队成员

11:55AM "And all the rest of the family that just supports us in a thousand ways... awesome job. So this our new baby, I hope you love it as much as we do. Thank you very much."

11:55AM “其它的家庭通过各种不同的方式支持着我们。。。这很伟大。这就是我们的新宝贝。我期待你们会和我们一样喜欢它。万分感谢。”