外贸开发信范文

 

 


1. 开发信应尽量少用已读回执功能,当然,一般情况下,刚写好一封新的开发信,自己对它的成效把握不大的时候,你也可以试着用这个功能,看看客户收到之后,会怎么处理。这里有个情况,有些客户就是看了,他也不会给你发已读回执。这种情况会比给你发已读回执的要多见。 为什么不回复? 这个问题问的好! 有很多可能的情况,也许是客户目前有合适的供应商,或许是他只是想看看是什么邮件,或许是你的介绍没有达到让他要回复的那种效果。。。。可以给你回复的情况也很多,一种是因为礼貌性的回复,比如说 i will contact you later whenever we have inquiries , we have put your company in our achives and shall contact you when required....  .其实主要的问题就是,要多了解这个客户,而不是套用网上已经流传几年的开发信模板,因为很可能你联系的这个客户已经收到很多这样的邮件,没有什么兴趣了。另外一点,也是很多新手忽略的就是,过多的介绍自己公司,没有去找出2个公司的共同点或者有可能的合作模式。  还有很多,这里就不一一说明。

2. Yes, 邮件标题的设置很重要!我已经在FOB上有介绍过,有机会在分享什么样的标题最能促使客户去点击打开。

3. 你们发的是垃圾邮件。理由看第一点,没有针对性,只泛泛介绍自己。 我有空的时候才发几封开发信,而且是一个月才发一些,你发的200封,我需要用大约1年时间才发那么多。

好好看看: 也可以从以下链接了解我个人这几年的外贸经验 http://bbs.fobshanghai.com/thread-1556152-1-1.html

里面有有关我最基本的开发信写作的方法和思路。

可以留下邮箱,我有空可以整理一些已经成功开发客户的开发信给大家,这些开发信是根据不同客户,不同合作模式写的,所以成功几率很大。

JACK外贸开发信模板

(20##-02-03 16:36:33)

转载

转载请注明转载地址 http://blog.sina.com.cn/jky83 

居于一些FOB朋友的要求,现就花2个小时时间写写些东西吧:

Email 开发客户的雕虫小技:

1.        Email 的格式:
相关email 的其他信息请到http://en.wikipedia.org/wiki/Email 了解。特别请看E-mail social issues 及其他信息。(另,Wikipedia 是非常强大的一个平台,如有您有些想法不如直接在上面搜搜看,或许会有新发现哦,诸位现在看到有关Email的表述就是证明,稍给个提示,此平台往往会提供世界级的潜在客户。用用你的大脑去挖掘这个平台上的所有用的东东吧)


一年前刚开始做外贸的时候,对邮件的格式略知一二,虽然当时在义乌的小外贸公司工作了有6个月,公司当时投资环球资源平台。该平台在义乌的负责人提供了一本相关邮件来往的样本,其实看了也没有学到什么东西。之前还在西安上学的时候考的BEC中级虽然过了,但是自己却没有在工作总确实用到真是浪费!不过当时在学校有学同传的,但是后来因为考了一次人事部的2级口译,心理素质不好,没打好,就差3分没通过,所以就放弃了。如果是现在,可能会通过,因为出来混了好久了,大大小小的场面也见了,也无所谓了。当时因为口译是金饭碗,所以都纷纷报名,现在知道了,要去做同传,我的头发很快会掉光了,那种30分钟保持集中精力获取信息并在3到5秒钟反映的要求不是一般人能做的好的,比如说俺就不是这种料。虽说口译没法做了,我们几个哥们也有的赚的,我们那时是出了名的ghost writer,也就是考试枪手,哈哈。。。一两个月去考这考那的也能赚到一个学期5000多的学费和生活费,专八考试也就2个多小时就出来,让我替考的家伙当时气的怕考不过呢,哈哈。回来说开发信吧,但是直至离开那时对开发信的基本格式都没有形成自己的风格或固定格式。现在来到上海公司也有近8个月了,公司没有什么平台,什么阿里不阿里的,环球也不提了。当时经理说了,公司没有什么平台,以前都是做OEM客户的,不用投资什么平台,但是你们想建议投资个平台也可以。但是当时想想不可能啊,自己刚进公司来,不能要求这要求那的,所以就愣着坐着看看样本咯。闲暇无事的时候也会来FOB看看,学了不少东西,其中寻找客户的经验也是从FOB上学的,但是后来又总结了自己的实践经验,所以现在越发成熟,一般找个100个潜在客户也用不到1个小时时间,现在自己本本上的潜在客户清单超过5000个客户类型具体到有6种,目前已开发客户量不足150,如果正常每天开发也差不到到这个数了。说道邮件格式(当然邮件的标题的吸引与否会影响到客户看不看你的邮件的问题,所以以后会更大家谈谈开发信标题如何设,如何写的问题),经过多次实践,发现最好的方式就是:


To:Mr. XXXX, Purchasing Manager,(just for your reference )
IBM( company name)
Add: (mailing address)
Tel: (don’t tell me you don’t know your prospect’s tell if you are a sales)
Fax: (ditto)
Mobile: (ditto)
Others: (ditto)

Dear Sir,
Sub:  XXX Qualified Manufacturer and Reliable Business Partner
接下来就是开发信正文,正文如何写法以后在跟各位一起商讨。
Thanks and with best regards,
Your signature
Position
COmpany
Tel
Fax
Web:


大家看到这,应该会发现好像自己在那里已经看过这样的格式,是啊一般的英文书信中其中就有这种格式的,诸不知,正规的书信格式也是开发信成功的一个重要因素。

现在来说说这种格式的优势何在:
收信人一目了然。假设是我收到这样的开发信,我的第一感觉是,这封信是专门给我的,尽管上面没有写到我的名字JACK,但是他指明说要给purchasing manager,(当然这时我是采购经理的条件下)。其实大部分情况下,我就写TO : Mr PURACHASING MANAGER,因为通常情况下,尽管你知道这个公司是你潜在的客户公司,但是你竭尽全力搜取相关人员的名字,联系方式都没法实现。这时,你只能模糊的写,当然这是肯定比你只写dear sir or madam 还了不知到少倍,起码潜在客户知道你为了得到这些信息已经花费了一定的时间。而通常情况下,你只写Dear sir,没有特别说明某一职位的话,要是我的话,我会觉得你在群发。至少我是这么认为。


有时候,你只能找到INFO@XXX.com 等的邮件,各位,请发无妨。所发的邮件不能发送到预期要到达的人,但是一般你写着MR PURCHASING MANAGER, GENERAL MANAGER, CONTRACTING ENGINEER 之类的在该公司担任要职的,收到信件的小生也会乖乖的帮你转发给这些人,因为他们也怕这封邮件很重要,要是不发送,以后追究责任那也比较麻烦,当然了,不是每个人都会转发的。不要在这里死扣本人所说的话。为了证明以上的说法,小弟现在列一下去年12月份的开发信让各位瞅瞅,当然是只能看个大概了,商业机密的问题,抱歉!

To:Mr. General Manager
COMPANY NAME
ADD:
Phone:   +XXXXX
Fax:      +XXXX
Website: www.DDDD.net
E-mail :  admin@DDDD.net

Dear Mr. General Manager,
Good morning! How are you?
We learnt DDDD is servingAAAA industry in EEEEE market and has been helping many companies for years.Therefore, we are giving you informative information as it is for your future reference when are putting with all kinds of PRODUCTS in your project. We are now cooperating with SOME BIG COMPANIES and are sure we can do better than ever to serve you in the future.
For you better understanding, following is a very simple company introduction OF YOUR COMPANY:
大概介绍一下就好了,不要啰嗦
Following are some information about our production capacity:
产品类型:
范围:
材料:
等等
(反正让客户看了一目了然)
We have kept in touch withXXXXXXXX  from RRRR(客户公司的客户) for some days, and we are now making efforts to 。。。。。。。. Herein, we would like to cooperate with 客户公司名称 and together work on it
In my following email, we will attach the product catalogue for your reference.


Wish you have a nice weekend in advance.


Best regards,         

Sales Manager
International Sales Department
COMPANY NAME
ADD
Tel.       :  
Fax.       :
Cell    :   
Email     :  
Website   :   


大家会发现,信件中文中提到一些别的公司,这些都是花时间了解客户公司的相关活动,,在邮件中提及并说明你,就你们公司,能够给他提供什么帮助,注意用词,是帮助,比如说减少什么成本,等。这也是我为什么花很多时间了解潜在客户公司的状况,而不是盲目的一天发个100封的邮件的原因。随便发开发信也在一定程度上降低了自己和公司的档次。一般有规模的公司不会乱发垃圾邮件!

另,大家发现我给的收信人地址是admin@DDDD.net 有时是info@xxx.com 等,当然这封邮件是我开发新初期的模版,后来由所改进,虽是不是很成熟,但是最终结果是:

Dear Jack,

Thanks for your email and your product range is interesting.
We are keen to promote your products in DDDD market with your support.
I will send you our detailed introduction letter in a day or two.

In the mean while, kindly courier us your complete product profile with all the catalogues, manufacturing facilities,
QA Manual, approval certificates, supply reference etc thru courier at the following address
(address is confidential here )


Mr. DDDDD
G.M.
Prospect Company name
Add:
Tel
Fax
Mobile:
Web
Email:


注,这个客户到现在邮件来往有14封,均比较简短,但是成了个小单就几千美金,不过也助我实现月200000美金的销售目标了。目前在跟这个客户洽谈具体代理协议事宜。代理越多,俺就不用在发开发信了,俺好像是做安利直销一样,做个自己的小网络,是遍布各国的小网络。让下线自己去拓展他们的小网络去吧,俺在金字塔顶上每天处理订单就好啦。

Hope this may help you guys.


这是我去年的开发信了,虽然不成熟但是希望对大家有好处。特别应该注意的是,这封邮件开发成功的主要因素也是归功于我邮件的标题。

还有好多不同模版的开发信,是针对不通客户所准备的,当然还有好多具体注意的东西啦,在此就不列出来浪费各位时间啦。

Jack

外贸开发信范文(2)

1.Dear Sirs,

We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.

We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.

Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl.

2.Dear Mr Smith
Wish you enjoy a great day!
I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.
As a professional manufacturer, I would like to introduce our products to you and offer you a quote.
We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at www.efrontzj.com
We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.

Sincerely yours,

3.Dear Mr. Steven Hans,

We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs.

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.

Best regards,

Dafu Wong

4.Dears :

Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you.

From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.

We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely,

To:客户公司名称
Attn:客户人名
Re:客户求购的产品名称
We are pleased to get to konw that you are interested in our 产品名称, and as a specialized manufacturer and exporter for this product in China,we sincerely hope to establish business relations with your esteemed corporation.
Herewith pls find our competitive offer as follows:
product:                  
Specification:                      
packing quantity:as per your requirement
Payment :T/T

Shipment:prompt
If the product we offered above is a little different from what you require actually,kindly inform us in detail,we will be pleased to re-offer you as per your actual requirements ASAP.Pls note that the small sample could be sent to you for your final checking if the price is finally acceptable.To know more about our corporation,kindly visit our Website:www.stonecity.hk Pls kindly check and revert at yorr earlist.
Best Regards,
LiLuyan

Export assisstant

ZhongShan XiaoLan Yulongxuan Marble Factory

Add:LianFeng industrial zone,Xiaolan Town,Zhongshan City,Guangdong Province,China

Tel:+86-0760-23820119

Fax:+86-0760-22266535

Email:zsyulongxuan@yahoo.cn

在邮件subject前加上keyword,这样买家可以在三秒之类就大概知道你的邮件内容。这个方法仅供参考。
To Purchase Manager

From
Date Wednesday,June 8,2005
Time 10:30 GMT
Subject
Key word:wire fence、Chinese manufactures 、mainly to   USA and Asian markets、ABC Company.
Dear Sirs:
I got your name and address from Internet and knew you are one of the largest importers in wire fence, which is within the scope of our business.
Take this opportunity, we introduce my factory, as one of the biggest manufactures of wire fence in Hebei province, mainly fence products. We export large quantity to USA and Asian countries, deal to high quality and reasonable price. We are ready to refer you our favourable price and relative samples, for quality uation and marketing activities.
Should you have interest of items mentioned above? Kindly let us know by return mail. For getting all the detailed information, you are invited to visit our web site: http:
Looking forward to hearing from you soon.
Best regards.
Sicerely,Looking for your reply
Manager of Sales Department方法十六 寻找行业展览网站
某些方法是要部分财力投入的,对我们这些中小企业来说,可以从免费入手,一步步来发展。
附:
To Purchase Manager
From
Date Wednesday,June 8,2005
Time 10:30 GMT
Subject
Dear Sirs:
I got your name and address from Internet and knew you are one of the largest importers in wire fence, which is within the scope of our business.
Take this opportunity, we introduce my factory, as one of the biggest manufactures of wire fence in Hebei province, mainly fence products. We export large quantity to USA and Asian countries, deal to high quality and reasonable price. We are ready to refer you our favourable price and relative samples, for quality uation and marketing activities.
Should you have interest of items mentioned above? Kindly let us know by return mail. For getting all the detailed information, you are invited to visit our web site: http:
Looking forward to hearing from you soon.
Best regards.
Sincerely,Looking for your reply
Manager of Sales Department

Dear sir,
We get your name and email address from your trade lead on www.alibaba.com that you are in the market for decorative material. We take pleasure in introduce our company and products to you, and hope that we may enter into business cooperation in the future.
Our factory has been specialized in the manufacture and export of resin board for decorative material for more than five years. We have profuse designed series quality grade,and our producthas been widely used in Home decoration,wall decoration,door decoration,ceiling decoration. You will find our price is very competitive because we are manufactory, we are the source.
You are welcome to visit our website: http://www.stonecity.hk which includes our company profiles, history and something latest designs. To know more product and information about our corporation,kindly visit our another Website: http://www.zsyulongxuan.com.cn/
Should any of these items be of interest to you, please let us know, It’s our pleasure to give you details.
In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries in our emailbox: Email: zsyulongxuan@yahoo.cn soon.
Best regards,
Alice
Export assisstant

ZhongShan XiaoLan Yulongxuan Marble Factory

Add:LianFeng industrial zone,Xiaolan Town,Zhongshan City,Guangdong Province,China

Tel:+86-0760-23820119

Fax:+86-0760-22266535

Email:zsyulongxuan@yahoo.cn

Dear Sir,

We got your company name email address by search engine "Google" and found our artificial stone product can be as decorative materials to supply services for your business. We are now writing to you expressing our desire to enter into business cooperation with your company in the future.
Our factory has been specialized in the manufacture and export of resin board artificial stone for decorative material about five years. We have profuse designed series quality grade,and our producthas been widely used as Home decoration,Background wall decoration,door decoration,ceiling decoration and so on.And we provide competitive price to our client on the principle of equality and mutual benefit .
You are welcome to visit our website: http://www.stonecity.hk which includes our company profiles, history . To know more product and information about our corporation,kindly visit our another Website: http://www.zsyulongxuan.com.cn/

And we also designed some different kinds of latest style lately.

Should any of these items be of interest to you, please let us know, It’s our pleasure to give you details and our complete product catalogue.
We look forward to receiving your enquiries in our emailbox: Email: zsyulongxuan@yahoo.cn soon.

Best regards,

LiLuyan
Export assisstant

ZhongShan XiaoLan Yulongxuan Marble Factory

Add:LianFeng industrial zone, Xiaolan Town , Zhongshan City , Guangdong Province, China

Tel:+86-760-23820119

Fax:+86-760-22266535

Email:zsyulongxuan@yahoo.cn

报价之后的跟踪函(20##-05-19 18:59:19)

标签:法老 报价跟踪函 杂谈 ,分类:报价

【范例】

Dear Sir or Madam:
How you doing. We haven't contacted for several days.I guess maybe you are busy in your business work.but take it easy and I wish everytihng is gonna be fine.
By the way,I have once sent a letter to you.I want to confirm whether you did receive it. And then, please let me konw what's your suggestion about our product.If you have some better idea or more information which you want to konw,please tell me.thanks.
Best regards                                                          

Sincerely yours        Mickel Liu

20##-02-25 09:44

外贸开发信范文

Hello ,
You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.

I’m not sure if I can help you but I have a few suggestions re email marketing.
? If you send emails to new companies I would include a list of customers that you currently export to in various countries
? I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
? Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards,

1.Dear Sirs,

We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.

We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.

Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl.

2.Dear Mr Smith

Wish you enjoy a great day!

I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.

As a professional manufacturer, I would like to introduce our products to you and offer you a quote.

We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at www.efrontzj.com

We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.

Sincerely yours,

3.Dear Mr. Steven Hans,

We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs.

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.

Best regards,

Dafu Wong

4.Dears :

Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you.

From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.

We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely,

5 Dear Sir,

This is XX from a manufacturer specializing in producing XXX in China.

We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.

Anyway,you could find some other items which you can also put on your market.

Any inquiries on the XXX please do not hesitate to contact us.

We are looking forward to establish win-win business relations with you.

Many Thanks & Best Regards

As one of the biggest and  professional manufacturer and exporter of 。。。。。。in China with CE,SGS UL approvals, we assure that we can sell products with the most competitive price, good quality and best service.
Our factory can offer the products as follows:
1,2,3,
………………
也可以带上,Any more infomation please visit our website  HYPERLINK "http://www.***.com/" \t "_blank" www.***.com
    第五,结尾,问候语和签名,如下:
If you have any further questions, please contact with me no hesitate,we look forward to cooperating you in near future.

Best regards,
Jerry Wang
你的公司名称
公司地址
Tel: 0086-***-*******
Fax: 0086-***-*******
E-mail:

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