商务电子邮件的十大写作技巧

Email communication has a pivotal role in business communication. The following tips will help you to make your email communication efficient and effective. 在商务往来中，电子邮件起到了关键作用。下面的建议可以使你的电子邮件事半功倍。

1. A Meaningful subject line

People receive a huge number of emails are present in the mailboxes every day. To get your email noticed among them, it is important to give your email a subject line that grabs the attention of the receiver. The subject should also associate closely to the content of the email. When replying remember to change the subject line rather than just let the mail program add “Re:” at the front.1.有力的主题：人们每天在收件箱里会收到大量的电邮。想让你的邮件脱颖而出，给它起一个吸引收件人眼球的主题就很重要了。主题还要和电邮内容密切相关。如果回复时能换个主题，就会比“回复：”好多了。

2. Cue it right

It is important to send the mail to the right recipients. No one wants to receive emails in their inbox that really do not concern them. You should use the cc and bcc options only where it is important. Moreover, emails should have a personalised touch to make people relate to them more. 2.正确地发送：把邮件发给正确的接收人是很重要的。没人想在收件箱中看到与自己无关的电子邮件。只有必要的时候才可以使用抄送和密送功能。此外，电子邮件还应该因人而异，这样更能使别人觉得与自己密切相关。

3. Grammatically correct

It is very annoying for people to find mistakes in an email. That is why you should

proofread your email after completing it to correct grammar and check spelling. The use of incorrect grammar would only reduce the reputation of your organisation and yourself in the eyes of the recipient.3.语法准确无误：在电子邮件中看到错误是很使人厌烦的。所以你要在写完后检查语法和拼写。使用错误语法只会降低你的公司和你自己在收件人眼中的公信力。

4. Simple and concise

The attention span of people is limited and they want to be able to read emails quickly. Therefore, use simple and plain English as much as possible in your emails. For example use “buy” instead of “purchase”. Avoid clichés such as “last but not least” and legalese such as “in reference to” and “please contact the undersigned”.4.言简意赅：人们的注意力是有限的，所以想尽快读完邮件。因此，尽可能在你的电邮中使用简单明了的英语。比如，用“buy”而不要用“purchase”。避免陈词滥调，像是“最后但并非最不重要的"，还有法律术语像“参考”或者“请于签字人联系”。

5. Appropriate Format

Your email should not have all the text in just a single paragraph as this makes it difficult for a reader to understand your meaning. Also avoid long and complex sentences with multiple clauses. Organise the content of your message logically and include bullet points, headings and subheadings for clarity.5.适当的格式：你邮件的所有内容不应该都放在一段，这会使读者很难理解你的意思。还要避免有很多从句的长句复杂句。有逻辑地组织你的文章，包括要点，标题和用于说明的副标题。

6. Appropriate Diction

Words like urgent and important are meant for grabbing the attention of the reader. If these words are used unnecessarily, it will only contribute to making your email seem worthless to recipients. Therefore, use urgent sparingly and resort to other such words only when absolutely necessary. 6.适当的措辞：像紧急、重要这类的词旨在抓住读者的注意力。如果在不必要的时候使用这些词，你的邮件对收件人来说就会显得没有价值。所以，慎重使用“紧急”，只在真正必要的时候才选取这类词汇。

7. Know the target audience

It is important that you know whom your email is supposed to convince and target. For this purpose, you should know your audience well and must have a clear idea of what they are anticipating before you start writing them an email.7.了解目标群体：你要清楚你的邮件是要写给谁的。出于这个目的，你应该十分了解你的读者，在你写邮件之前必须清楚地知道他们想要看到什么。

8. Use of links and attachments

The effective use of attachments and hyperlinks helps you communicate your message in an efficient manner and allows your email to be concise. Use links rather than copying and pasting large sections of text. 8.使用链接和附件：有效地使用附件和超链接会帮助你以高效的方式传达信息，还可以使你的邮件引起注意。使用链接而不要复制粘贴大段的内容。

9. Give a deadline for reply

If a reply to your email is required, then the email should clearly state the deadline for the respondent to reply. This makes it easy for the receiver to understand what actions are intended. 9.给出回复的截止日期：如果你的邮件需要回复，那么邮件中应该给回复人明确指出截止时间。这使收件人更容易理解你想让他做什么。

10. A clear action call

If your email requires the reader to perform some action or task, then the call to action should be clear and simple. Mention it more than once, so that the reader does not miss it

out.10.给出明确的行动指令：如果你的邮件要求读者完成某项行动或任务，那么指令应该清晰明了。不止一次提及，那么读者就不会漏掉了。内容来源于美联英语学习网。

 

第二篇：英文电子邮件写作技巧

英文电子邮件写作技巧一、文法上 ??? 1、切忌主客不分或模糊 ??? 例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.” ??? 应改为：Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment. (We决定呀, 不是report.) ??? 2、句子不要凌碎 ??? 例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 应该连在一起. ??? 3、结构对称,令人容易理解. ??? 例子: The owner questioned the occupant’s lease intentions and the fact that the contract had been altered with ink markings. ??? 应改为: The owner questioned the occupant’s lease intentions and ink alterations of the contract. ??? 4.单众数不要搞乱,不然会好刺眼,看不舒服. ??? 例如: An authorized person must show that they have security clearance. ??? 5.动词主词要呼应. 想想这两个分别: ??? 1）.This is one of the public-relations functions that is underbudgeted. ??? 2）. This is one of the public-relations functions, which are underbudgeted. ??? 6.时态和语气不要转变太多.看商务英语已经是苦事,不要浪费人家的精力啊. ??? 7.标点要准确. ??? 例如: He did not make repairs, however, he continued to monitor the equipment. ??? 改为: He did not make repairs; however, he continued to monitor the equipment. ??? 8.选词正确. 好像affect和effect, operative和operational等等就要弄清楚才好用啦. ??? 9.拼字正确. 有电脑拼字检查功能后,就更加不能偷懒. ??? 10.大小写要注意.非必要不要整个字都是大写,除非要骂人 ??? 例如: MUST change to OS immediately. 外国人就觉得不礼貌和喝令人一样. 要强调的话,用底线,斜字,粗体就可以了.??? 二、 写信提示 ??? 1.人家的名字千万不要错.老一辈的看到名字错就干脆撵去垃圾桶. 同样, 头衔都不要错. 头衔或学位,任择其一吧.以下是一样的: Howard E. Wyatt, D.D.SPhD. Dr. Howard E. Hyatt ??? 2.多过一个男人,用Messrs,就是Misters的意思,不过不要跟名字,跟姓就行啦.例如: Messrs. Smith, Wyatt, and Fury 。女人呢? 用Mesdames, Mmes., or Mses. 同样不要跟名字. 例子: Mses. Farb, Lionel, and Gray 。男女一齐呢? 弄清楚称呼就行.例如: Dr. and Mrs. Harold Wright ；Mr. Harold Wright and Dr. Margaret Wright ；Mr. and Mrs. Harvey Adams-Quinn 。 ??? 3.有人有自己头衔就要跟紧,例如有人有荣誉学位就不喜欢用一般的头衔啊~有时大头不知道对方头衔,干脆用Ms.算了. Ms. Sarah Gray ??? 4.地址要低日期至少两行.处名时,职衔短可以一行过,长就下一行吧.例如: ??? Ken Green, President ／Ken Green ／Vice President of International Operations ??? 但这个就显得有点。。。: ??? Ken Gre

en ／Vice President of Unicom China ??? 正确应为: ??? Ken Green ／Vice President, Unicom China ??? 5.老外的名字有时有Jr. 或 Sr.,之前的逗点是随你喜欢的,以下都是正确,不要笑人: ??? Michael J. Smith, Jr. ／Michael J. Smith Sr. ??? 6.外国国名尽量用大写.是为尊重,也方便邮差叔叔. ??? 7.地址上的数字直接用阿拉伯数字吧,除了One,例子: ??? 127 Ninth Avenue, North ??? 127 E. 15 Street ??? 5 Park Avenue ??? One Wingren Plaza ??? 556 - 91 Street给客户报价后跟进的英文邮件如何写　　在平时商务往来中，本人发现很多客户在对公司某个产品价格询盘后，我及时给予报价，但是报价后就一直没有客户的反应，没有见有订单。像这种情况下，作为一个销售人员，应该如何处理呢？应该写什么内容的邮件去给客户以求进一步跟进呢？应该在发出报价后几天内发出邮件比较合适呢? 针对这些问题，本人提出以下三个解决方法，如果哪位网友有更好地办法，不妨拿出来让大家一起参考。回复A：直接去函敦促Dear Hugo Chu,?Wish everything well with you and your esteemed company ! We are in receipt of your letter dated Aug 10 , and as requested was expressed you 3 catalogues for our refrigeration goods . We hope they will reach you in due course and will help you in making your selection . Wish we will promote business as well as friendship! Best wishes ! Aaron 回复B： 先写邮件问清情况。本人觉得先写邮件问清情况，简单的询问，如HAVE YOU RECEIVED MY P/I, IS THERE ANY QUESTION OR PROBLEM WITH YOU? 再问何时开L/C 或汇订金过来.....如客户没回复，那你应该(很有必要)打个电话过去问清情况。是价格问题还是临时发生改变? 客户是中间商，还在等最终客户的确认？还是其它问题？然后根据情况做一些措施看能否挽回这一张订单。Dear Sir, Good morning! Hope you have got a wonderful weekend! For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of **** dated ** ** ** according to your relative inquiry. Have you got (or checked) the prices or not? ( You can add some words to introduce your advantage of your product or something else to attract the customer). Any comments by return will be much appreciated. It will be our big pleasure if we have opportunities to be on severice of you in near future. Looking forward to your prompt response, Thanks and best regards, Yours Faithfully?Aaron回复C：如果仍然没有回音的话，可以在一、两个月后再写一封信。Dear Sir, Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with comptetitive prices as per your request. By the way,

how about your order (or business) with item ***? If still pending I would like to offer our latest prices to promote an opportunity to cooperate with each other. Thanks and best regards,?Aaron英文邮件e-mail退信常见英语提示??? 做外贸联系国外客户常见的退信如下.这有帮助你更好的与客户联系.也有助与你与国外邮局写信告诉他事情的改善申请.所以以下 的E-MAIL术语要懂.??? 1.This is the Postfix program at host smtp2898.com.??? Postfix program 指电子邮件的后缀,如@peter.com .??? Host主机,以..为主机的??? I'm sorry to have to inform you that your message could not??? be delivered to one or more recipients. It's attached below.??? 收件人recipients.传送delivered??? For further assistance, please send mail to??? postmaster邮局??? If you do so, please include this problem report. You can??? delete your own text from the attached returned message.??? 问题报告problem report??? returned message被退回的邮件信息??? The Postfix program??? : Host or domain name not found. Name service error for??? name=idcs.com type=MX: Host not found, try again??? host or domain name 主机或域名??? Not found没有发现,那你就要另找其他的邮件了.找不到客户的邮箱域名服务器肯定没有办法发邮件.或许是你的邮局不支持海外发送,被国外邮局拒绝了,所以你可以用其他的邮箱测试.??? 2.This is the Postfix program at host .??? I'm sorry to have to inform you that your message could not??? be delivered to one or more recipients. It's attached below.For further assistance, please send mail toIf you do so, please include this problem report. You candelete your own text from the attached returned message.The Postfix program: connect toa.[208.101.34.70]: Connection refused拒绝连接Connection refused英文邮件回复报价样函在外贸业务中，我们每天都在回复客人的询盘，那么你的回复是否规范，是否表达得明确而具体呢？这是我收集到的回复报价的英文样函，和大家一起分享吧。????说明涨价原因????Dear Sir or Madam:????Enclosed is our new price list which will come into effect the end of this month. You will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. The explanation for our increased prices stems from the fact that we are now paying 10% more for our raw materials than we were paying last year, along with some of our subcontractors having raised their prices as much as 15%.As you know, we take great pride in our product an dare proud of the reputation for quality and dependability we have built over 15years. We will not compromise that reputation because of raising costs. We have, therefore, decided to raise the

price of some of our products.????We hope you will understand our position and look forward to your cooperation.????With best regards,????Hillary????说服买家涨价之前下单????Dear Sir or Madam:????This is regarding our quotation dated 2 November, and our mail offer dated 8 November concerning the supply of widgets(小机具).We are prepared to keep our offer open until the end of this month.????For your information, the market is firm and growing. There is very little likelihood of any significant change in the visible future. As this product is in great demand and the supply is limited, to secure your order, we would recommend that you accept this offer without delay.Yours sincerely,Hillary对价格作出让步????Dear Sir or Madam:????Thank you for your mail. We are disappointed to hear that our price for your required product is too high for your acceptance. You mentioned that Japanese goods are being offered to you at a price approximately 8% lower than our quote.We accept your position, but we are of the opinion that the quality of the other makes does not measure up to that of our products. Although we are keen to do business with you, we regret that we cannot accept your counter offer.We do want to try and work with you, and meet your request, but the best we can do is to reduce our previous quotation by 3%.We hope that this will meet your approval.We look forward to hearing from you.With best regards,Hil***[JimiSoft: Unregistered Software ONLY Convert Part Of File! Read Help To Know How To Register.]***lates to this transaction only. This one-time accommodation does not set a precedent for future transactions.I am enclosing our sales contract No.834 covering the order. I would be grateful if you would follow the usual procedure.Yours sincerely,Hillary答复直接付款的要求????Dear Sir or Madam:????Thank you for your letter dated 2 October requesting payment against documents for contracts No.482 and 483.????We are pleased to say that we agree to your request. We wish, however, to make it clear that in our future transactions, involved for each transaction is less than US$5,000 or the equivalent in Renminbi. Should the amount exceed that figure, payment by letter of credit will be required.We would like to say that this exception is allowed only in light of our long and mutually beneficial association.Yours sincerely,Hillary同意修改付款条件????Dear Sir or Madam:????We thank you for your letter dated 6 June and ar

e pleased to acknowledge your order No. 463 of the same date for ceramic tiles.????The modified terms of payment you propose are quite acceptable and a telex has been dispatched to you to this effect.All the items in your order can be supplied from stock and will be packed and shipped immediately upon the remittance by telegraphic transfer being received.The following documents will be air mailed to you immediately after shipment is made:1. Bill of lading in duplicate2. Invoice, FOB Shanghai in triplicate3. Guarantee of qualityWe will, of course, notify you by telex as soon as your order is shipped.You can rely on us to give prompt attention to this and any future orders you may place with us.????Yours sincerely,????Hillary????就要求以承兑交单付款作答复????Dear Sir or Madam:????Thank you for your request for a trial delivery of ceramic resistors but regret to say that we cannot agree to your proposal.????As an exception, the best we can do for the trial delivery is to offer you direct payment at sight terms.????If you accept our proposal, you run very little risk, since our brand products are well known for the quality, attractive design and reasonable price. Our lines sell very well all over the world and have done so for the last 30 years. We do not think you will have any difficulty in achieving a satisfactory performance with this item.????If you find our proposal acceptable, please let us know and we can then expedite the transaction.????Yours sincerely,????Hillary????要求开立信用状????Dear Sir or Madam:????This is in regards to your order for 5,000widgets and our sales confirmation No. 341. We would like to remind you that the delivery date is approaching and we have not yet received the covering letter of credit.????We would be grateful if you would expedite the establishment of the L/C so that we can ship the order on time. In order to avoid any further delay, please make sure that the L/C instructions are in precise accordance with the terms of the contract.????We look forward to receiving your response at an early date.????Yours sincerely,????Hillary????修改信用状????Dear Sir or Madam:????Your letter of credit No.8844 issued by the Royal Bank of Canada has arrived.????Upon further examination, we have found that transshipment and partial shipment are not allowed.????As direct sailings to Portugal are infrequent, we have to transshipment may be necessary. With regard to partial shipment, it would speed matters up if we have in stock instead of waiting for the whole shipment to be completed.????With this in mind, I send you a letter today asking for the letter of credit to be amended to read “part shipment and transshipment allowed”.????I trust this amendment will meet your approval and you will send e-mail to us that effect without delay.????Yours since

rely,????Hillary????延长信用状期限????Dear Sir or Madam:????Thank you for your letter of credit covering your order for 10,000 widgets. ??We regret to say that, owing to a delay on the part of our suppliers, we will not be able to get the shipment ready before the end of this month. We faxed you earlier today to that effect.????We expect that the consignment will be ready for shipment in the early part of August. We are arranging to ship it on the Great Wall-sailing from Shanghai on 7 August.????We are looking forward to receiving your faxed extension to the letter of credit so that we can effect shipment of the goods.????We send our sincere apologies for the delay and trust that it will not inconvenience you.????Yours sincerely,????Hillary????请示提供信用资料????Dear Sir or Madam:????Thank you for you interest in our products. We hope the samples we sent you on 5 February were up to your expectations.????We would like to sort out the credit formalities as soon as possible possible so that we can begin trading. Could you provide us that we can begin trading. Could you provide us with the requisite financial information so that we can open your new account immediately?????Please include a recent financial statement, the name of your bank and references,together with any other relevant credit details. The information you provide will, of course, be held in the strictest confidence.????We look forward to a long and prosperous relationship with your company.????Yours sincerely,????Hillary????拒绝赊销????Dear Sir or Madam:????Thank you for your order No. 6565 dated 1 July for 100widgets.????I regret to say that our records show that we do not have sufficient letter of credit. We can fulfill your order only upon the receipt of a confirmed, irrevocable letter of credit.????We are sorry for the delay and await your instructions.????Yours sincerely,????Hillary????要求按现金提货方式装运订货????Dear Sir or Madam:????Thank you for your order No.6464 dated 28 April for 40 widgets. We would like to arrange for immediate shipment. Unfortunately, we do not have sufficient credit information to offer you open account terms at this time. Would it be acceptable to ship this order cash on delivery?????If you wish to receive open account terms for your next order, please provide us with the standard financial statement and bank reference. This information will be held in the strictest confidence.????We look forward to hearing from you.????Yours sincerely,????Hillary????延迟付款????Dear Sir or Madam:????Thank you for your letter dated 24 March. We are very sorry to hear about your company’s current financial problems.????We have considered your request to delay payment of your outstanding balance of US$11.426 until 1 May of this year. We are happy to tell you that we can agree to your prop

osal.????We must add, however, that this preferential treatment is being given only because of your current circumstances. It cannot be taken as a precedent for our future commercial relationship.????We wish you better times ahead.????Yours sincerely,????Hillary????确认供货????Dear Sir or Madam:????As a result of our recent exchange of information, we have a strong interest to work with your proposal.????Please see the following terms and conditions as a confirmation of the start of our business relationship.????Product Name:????Spec. Number:????Quantity:????Price:????Packing:????Payment:????We hope that this first transaction will come to a successful conclusion for both of us. We look forward to continuing a mutually beneficial trade between our companies.????Yours faithfully,????Hillary无论你是写信给客户，给经理或是同事，你都一定要感谢他们。每个人都喜欢被感谢，那就在你的信对读者表示感谢，感谢他们所做的事情，还可以事先感谢他们将要为你做的事！你会发现将真诚表达在你的字里行间会让你受益匪浅。邮件的开头感谢读者是邮件开场白的好办法。感谢您的读者能让对方感到高兴，特别是之后你有事相求的情况下会很有帮助。Thank you for contacting us.如果有人写信来询问公司的服务，就可以使用这句句子开头。向他们对公司的兴趣表示感谢。Thank you for your prompt reply.当一个客户或是同事很快就回复了你的邮件，一定记得要感谢他们。如果回复并不及时，只要将“prompt”除去即可，你还可以说，“Thank you for getting back to me.”Thank you for providing the requested information.如果你询问某人一些信息，他们花了点时间才发送给你，那就用这句句子表示你仍然对他们的付出表示感激。Thank you for all your assistance.如果有人给了你特别的帮助，那一定要感谢他们！如果你想对他们表示特别的感激，就用这个句子，“I truly appreciate … your help in resolving the problem.”Thank you raising your concerns.就算某个客户或是经理写邮件给你对你的工作提出了一定的质疑，你还是要感谢他们。这样你能表现出你对他们的认真态度表示尊重及感激。同时，你也可以使用，“Thank you for your feedback.”在邮件的结尾在邮件开头表示感谢一般是表示对对方过去付出的感谢，而在邮件结尾处表示感谢是对将来的帮助表示感谢。事先表示感谢，能让对方在行动时更主动更乐意。Thank you for your kind cooperation.如果你需要读者帮助你做某事，那就先得表示感谢。Thank you for your attention to this matter.与以上的类似，本句包含了你对对方将来可能的帮助表示感谢。Thank you for your understanding.如

果你写到任何会对读者产生负面影响的内容那就使用这句句子吧。Thank you for your consideration.如果您是在寻求机会或是福利，例如你在求职的话，就用这封邮件结尾。Thank you again for everything you抳e done.这句句子可以用在结尾，和以上有所不同。如果你在邮件开头已经谢过了读者，你就可以使用这句话，但是因为他们的帮助，你可以着重再次感谢你们的付出。***[JimiSoft: Unregistered Software ONLY Convert Part Of File! Read Help To Know How To Register.]***