广告例文

例文1

郊外，蓝天、白云、田野、芦苇、沙滩。在优美、清新、和谐的大自然中，一群白鹤自由翱翔。一成年男子赤脚，卷腿，在泥泞中跋涉，双手作出一双翅膀样，鹤飞人舞。

旁白：“鹤舞白沙，我心飞翔。”

这是以生产香烟为主的湖南白沙集团做的电视公关广告。由于国家对烟草广告的限制，广告策划者通过巧妙的策划，将白沙集团企业名称、产品名称宣传融会于大自然景色宣传之中，实现了凭借出色的广告在消费者心目中塑造起良好的企业形象、产品形象的意图。正是由于出色的广告宣传使白沙集团的系列香烟产品畅销全国。

例文2

北京申奥广告：国际奥运会主席萨马兰奇宣布北京为20xx年奥运会举办地，中国申奥代表及全国各地人民欢庆、激动的场面。

旁白：“这一刻，中国人的心飞了起来。”

这是北京成功申办20xx年奥运会的电视宣传广告。它突出了活动的新闻性，历史性和现场感，及时、形象地反映出中国人民对申办奥运会的期盼和申办成功的喜悦心情。这则广告的策划和创意把握及时准确，气氛浓烈，令人过目不忘。

例文3

这里曾经弥漫过甲午海战的硝烟；

这里曾被秦始皇称为天之尽头；

如今这里是世界上最适合人类居住的范例城市之一。

——中 国 威 海

这是一则宣传威海的城市形象的电视广告。它开辟了中国由政府出资在电视台作城市形象广告宣传的先河。这则广告把威海的历史、名胜、现状，威海的骄人之处，鲜明地呈现在观众面前，引起强烈的反响，起到了良好的宣传作用。

例文4

《企业百科全书》

一套书的价格只相当一瓶酒，但价值与效用却大为不同。因为酒香，固然令人扑鼻陶醉，但却不过是短暂、刹那的美妙。书香，却是咀嚼的品味，历史弥新，

源远流长。一本好书能为你带来智慧与启示，让你解惑去忧，触类旁通，左右逢源。

所以，与其花钱买醉，不如斗室书香。《企业管理百科全书》，正是为每位经营者准备的。它是140位经理、学者智慧的结晶，由20位专家联合编辑。拥有一套《企业管理全书》，任何企业新知伸手可得，让你掌握最新的管理知识和管理技巧，使你的企业能够提高效率，增加利润，快速成长，无论如何都是值得的。

例文5

惟一能够感知您的脸形并且随之调整的剃须刀

××传感剃须刀，适合于每个男人特性的剃须刀。

它内含双层刀片，各自与高度灵敏的弹簧相连，能够连续地感觉并根据您脸部的不同曲线和独特需要而自动调整。

革新比比皆是。其精致的脊部、匀称的造型，使您能体会至深；简单的装卸系统和方便的剃刮功能皆能任您享用。

创新还在于剃刀的清洗。其新型刀片的宽度仅为一般刀片的一半——可用水自由冲涤，毫不费力。

诸多传感技术的融合，给您富有个性的脸颊一把特制的剃须刀—— 最贴切、最顺滑、最安全、最舒适。

男人所能选用的最佳剃须刀 !

出品：××××××

地址：××市 ××街 ××号

联系人：×××

电话：××××××××

简析这是一则以宣传产品功能为主的陈述体广告。正文基本上采用叙述和说明相结合的表达方式，层层深入地介绍了产品的功能及其主要特征，突出了产品的独到之处。

例文6

有了它，我再也不怕吃饭了!

您的孩子是否偏食厌食?您是否为此想尽办法、伤透脑筋?您是否在担心孩子不能有效吸收营养?

现在不用担心了，因为有了 ××口服液。它融合传统医学与现代科技成果，从调理脾胃入手，能有效促进食物消化和营养均衡吸收，解决儿童厌食和偏食现象，是儿童成长的好帮手。

××口服液采用纯天然药用食物，安全温和、不含激素，并有儿童喜欢的酸甜果味。孩子服了更放心，更开心。

出品：××企业集团 ××生物制品厂

上海医药总经销：××保健品配售有限公司

电话：××××××××

[ 简析 ]

这是一则问答体广告。正文采用自问自答的方式，从关心、呵护孩子的角度向家长提出问题，然后借以科学知识，引出商品的功能、作用和口味，提供了明确的答案，读来使人产生亲切感，颇有推销商品的劝诱力。

 

第二篇：新建英语广告范例

英语招聘广告范例

下面是两则英语招聘广告，请注意它们的组成部分，并尝试分析其语言特点:

Sales Director | China （招聘的职位）

- Global leading online business （公司主要介绍）

- Frequent travel required

- Hong Kong location （工作要求）

范例一：

（招聘单位介绍）

Our Client, with its headquarters in London, is the world’s leading online research, trend analysis

and news service for the fashion industry.

（招聘原因及职位）

With offices all around the world they are now looking for dynamic candidate to fill the role of

Sales Director to cope with their aggressive expansion plans inChina.

（工作职责）

Reporting to the Regional Sales Director of Asia Pacific, you will be responsible for leading the China sales operation and will play a key role in rolling out the brand’s accelerated growth strategy in the region. You will develop and deliver the sales strategy and translate it into annual sales plans including budgets and ensure implementation of the plans and budgets. You will identify and develop new market opportunities, contribute to the development of sales processes, tools and capabilities based on best practices in order to run an efficient and effective Sales Department. Besides, you will work closely with the Content team to exchange market

intelligence and maximize mutually beneficial content collaboration.

（应聘资格）

You will gain knowledge of the fashion industry and supply chain and the digital information industry, to be able to provide market insight across key territories. You should have solid experience in delivering sales strategies that demonstrate business acumen and alignment with the

company’s strategic plan, and managing complexity in a high growth environment.

To fit into this challenging role, you will need to have previous experience working in Mainland China and experience of starting up a business in China would be an advantage. Experience in an online environment is preferred, as is a background in fashion/retail. You MUST be fluent in

English and Mandarin. (Candidates who do not speak Mandarin need NOT apply) .

范例二：

（招聘的职位）TUTOR for Learning Centre

（应聘资格）Requirements:

?

?

?

?

?

? a genuine passion in working with young children excellent proficiency in English, in both speaking and writing terms maturity and readiness to commit to this career opportunity a committed team player university graduate or above stable, reliable and willingness to learn

Note: Prior teaching experience is not necessary as intensive in-house, on -the-job training will be provided.

Working Hours:

?

?

? Mon, Tues, Thurs & Fri - 9:00 am to 6:30 pm Wed - 3:00 pm to 6:30 pm Sat - 9:00 am to 12:30 pm

（提供的待遇）We offer a competitive salary, along with performance related year end bonuses and generous benefits.

（应聘的方法） Should you be interested, please kindly send your updated resume to paulina @eidealink.com or fax to 2572 2081 (Attn: Paulina)

3．英文招聘广告的语言特点

１）标题新颖（Novel Headings)

为了吸引读者的注意，获得最佳的广告效果，广告撰稿人经常会别出心裁地遣词造句，创造出新颖的标题。如：

Hero Meets Hero（英雄识英雄）

It Is You Who Make Everything Possible（创造一切全靠你自己）

Are You Ready to Accept Challenges from a Transnational Enterprise? （您愿意接受跨国

企业的挑战吗？）

２）多用省略句（Employing Many Elliptic Sentences)

为了在有限的空间、时间、地点费用内传播足够的信息以达到最佳广告效果，英文招聘

广告大量使用省略句。例如：

Hard work and honesty a must.工作勤奋和为人诚实是必备条件。（主语之后省略了is） Read and Write English. 会读和写英语（省略了情态动词can）

Qualifications needed: 所需资格：（省略了从句which are)

３）利用各种短句 ( Utilizing Various Kinds of Phrases)

一般用于说明工作职责和应聘资格（要求）两项内容中。 如：

Good communication skills（良好的交际技能）

Ability to work in a team under pressure（能够在集体中承受压力进行工作）

４）常用祈使句（Using Imperative Sentences Frequently)

一般用来说明应聘方法。为表示礼貌，使读者感到亲切，开头都用个“请”字。如： Please apply in your own handwriting with full English resume and resent photo to: 请亲自誊写详细的英文简历并附上近照寄：

Please highlight the position you apply for at the bottom of the envelope.

请在信封下方注明你所应聘的职位。

Please call 0510-5807123-3629 for interviewing.

请致电0510-5807123-3629 商定面试事宜。

采用缩略词（Making Use of Abbreviations)

为了节省广告撰稿人的状告时间与读者的阅读时间，以及节省广告的篇幅和广告的费用，英语广告中能用缩略的词语都尽可能缩略。如：

Dept = Department 部门 CV = Curriculum Vitae 个人简历

JV = joint venture 合资 G.M.= General Manager 总经理

Ad = advertisement 广告 add = address 地址

att (n) = attention 收信人 /联系人

ID = identification 身份证

分类广告中的缩写词尤其多，以下是英语招聘广告中常见的一些缩写词：

admin. = administration

aft. = afternoon

a.h.. = after business hours 下班后

9 a.m. / 9 in.m. = 9 o’clock in the morning

app. = appointment

avail immed = available immediately

b’ground = background

betw = between

bus. Hrs = business hours 上班时间，工作时间

cas. = casual 临时的，不定期的，临时工

cert = certificate

comm.= commission

computer knowledge a+ = computer knowledge a plus 懂电脑者优先

corp.Ltd.= corporation limited 有限公司

dep. = depends / depending

EOE= equal opportunity employer 就业机会均等（本公司提供公平就业机会）

ess. = essential

evs = evenings

exc bnfts = excellent benefits 待遇优厚

Exc Refs = excellent references 可靠证明

exlnt = excellent

exp.= experienced

FT/PT = full time / part time

gd. = good

gen’l = general 普通的

hi-tech = high-technology

hr = hour

incl = include

jnr. = junior

lic. = license

M-F = Monday to Friday

min. = minimum 最少，最低限度 / minute 分钟

mo = month

nego=negotiable 可谈判的，可磋商的

nec. = necessary

off. = office

o/t, o’time = overtime

p.a. = per annum / per year

perm = permanent

ph. or tel. = telephone

pos = position

pro.= professional

pref. = preferred / preference

p.w. = per week

qual. = qualified

req. = required

sal = salary

temp = temporary 临时的

snr = senior

trans = transport

w.p.m = words per minute

2 yrs exp=2 years experience

5~6 dys/wk = 5 to 6 days per week 每周五至六天

遇上了你没见过的缩写词也没有关系，大多数情况下，根据上下文能猜出其含义。

如果通过信息收集，你发现了自己心仪的职位，该如何写求职信和简历呢？请看本书的其他章节。

1

Teachers of English (Mothertongue)

We are the wall Street Institute Organization, with over 300 schools of English in Europe, United States and Latin America. We have now opened in Beijing our first center—Beijing Kanpei college English Study Center (Wall Street Institute authorized) in China and are looking for native speaking teachers…..

1. something about the employer and his recruitment reasons

….with university degree, good communicators, dynamic and open personality

2. requirements to employees

We offer career possibility, full and part-time jobs, solid contracts, good remuneration and pleasant working environment.

3. working condition

Send resume by fax or deliver it personally to:

Wall Street Institute----Beijing Kanpei college English Study Center

Address: 307 China world Trade Tower

No.1 Jian Guo Men Wai Street Beijing 100004

Fax Number: 65056238

4. how to contact

2. Transportation Sales Representatives

Watkins Motor Lines, Inc., one of the largest and fastest growing LTL carriers in the nation, currently has openings for Sales Representatives to add to our Northern NJ//NY City areas sales office.

1. about the employer and his recruitment reasons

These positions requires 2 years’ transportation sales experience in the LTL industry. Four-year degree is preferred.

2. working condition

Competitive salary and benefits-and so much more!...

Working conditions

Send resume in confidence to:

Watkins Motors Lines, INC.

454 Main Ave. Walling, NJ 07057

Attn: John Callagy, Sales Manager

3. how to contact and whom to contact

3. Search Consultant

Sector: Consulting & Services

Location Singapore

Salary: s $2500-s$3500

About the company

We are the MRI China Group, a member（分支） of the MRI Network, one of the world’s largest search companies that have over 1100 offices in 35 countries. Operating in Asia since the early 90’s and china since 2000。 MRI China Group is now the leader（领军公司） of executive search (咨询顾问)in China and one of the key players in Asia. Through our offices in China, Hong Kong, Korea, Macau, Singapore and Taiwan, we help multi-national companies（跨国公司） to recruit the right positions quickly and confidently. MRI China Group is a solutions company, providing human resources solutions（人力资源信息） ranging from retained executive search and recruitment services（人才招聘信息服务）, talent mapping analysis（人才分布分析）, resourcing diagnostic review（资源分析回顾）, candidate management and attraction候选资源及引进）, recruitment process management（招聘过程管理） to recruitment training（人才培训） for clients in every major industry.

Our track record is unique--- we have placed more than 700 senior and midlevel executives with over 50 Fortune 500 and 100 Forbes Global 2000 companies per annum in the last years.

Qualification

Bachelor Degree

Job Description

We are seeking proactive, motivated（积极进取）, and resourceful calibers（卓越者） to join our growing team. As a key member of our search team, you will work closely with the consulting team in fulfilling the search process and delivering search results.

Based on your interest and background, you will be working within a specialist field or for a broad range of practices（广泛实践）. In partnering with （合作）clients across the globe, you will understand their talent acquisition needs（人才候选的求）, qualify candidates, and identify a right fit in accordance to clients’ and candidates’ unique needs.

4. Accountant

Growing International Communications Co. with Corp Headquarters in Eatontown is seeking an entry-level Account with minimum 2 years related experience. Responsibilities include processing commissions for sales people throughout the U.S. and Canada and other general accounting functions. Ideal candidate must have a strong PC background and working knowledge of Excel. College degree in Accounting a plus. For immediate consideration, please forward your resume along with salary requirements to:

XPEDITE SYSTEM, INC

Dept. RG

446 Highway 35

Eatontown, NJ

Post Code: 07724

5. Translators Wanted

Transco is a leading localization and translation service provider in China, not a joint venture or branch of a foreign business. It offers its staff good working conditions, training, long-term career development opportunities and competitive reward and welfare packages. The company invites qualified people to apply for full-time positions as professional translators.

Qualifications: honest, cooperative, desire to become a professional translator. English language or computer education background preferred. Master’s degree will be a plus(拥有硕士学位优先). Visit us: www. Transco. Com. Cn

Contact us:

6. Sales Representative Coating West China

Location: Xi’an

Main Responsibilities:

. Implement the marketing strategy of the Marketing Unit Coatings.

.Ensure flow of information into Sales & Distributors’ Management level.

. Establish customer development plan.

.Identify, initiate, develop and support new applications and business.

. Carry out actual/ target comparisons under business monitoring.

Qualifications & Experience:

. College degree or above, major in Polymer, chemistry, Business or related field.

.1-3 years’ relevant experience in sales /marketing of raw material coatings

. Good command of both English & Chinese (oral and writing).

. Excellent communication and negotiation skills.

.Highly self-motivated.

.Hard-working

Please send your application with a resume in both Chinese and English, a photo taken recently, copies of ID and education certificates to:

19 Building, Huaqi Corporation, 33 Huayuan Shiqiao Road, Shanghai 200120 or e-mail: recruitment @bayer-ag.de