乔布斯的至理名言

至理名言

“The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. That’s somewhat

understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That’s when you find out who you are and what your values are.“

互联网创业为什么失败率那么高?真的是因为创业者太多,竞争太大的关系吗?非也。真正的原因出在创业者自身,你们常常兴致高昂,充满斗志地成立了公司,然后就开始在原地踏步。当然我很能理解,成立了公司之后,需要面对的问题从未减少过,需要把没用的人炒掉,各种会议,预约突然取消,到处碰壁,糟糕透了,让人绝望。是的,你将经历所有这一切考验,只有这一刻你才能真正明白你是谁,你能做什么。”

“Don’t let the noise of other’s opinions drown out your own inner voice,have the courage to follow your heart and intuition.”

有好的想法要坚持,不要被其他人的观点的噪声掩盖你真正的内心的声音。当你的想法站不住时,立即大度的丢弃,这其实是更是一种坚持。

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

消费者想要什么,我们就满足他们。当你把东西做出来的时候,他们想要的已经是其他新的功能了。 “Your time on this earth is limited, don’t live someone else’s life, live by your

vision.”[Stanford commencement speech, June 2005]

你的时间有限,所以不要为别人而活。不要被教条所限,不要活在别人的观念里。不要让别人的意见左右自己内心的声音。最重要的是,勇敢的去追随自己的心灵和直觉,只有自己的心灵和直觉才知道你自己的真实想法,其他一切都是次要。

“Greatness is communicated in everything you do.

强大的内心必然能在一切言行举止中有所映射

“Design is not just what it looks like. Design is how it works.”

设计不仅仅是视觉和感觉上如何。设计也是它运行起来如何。

“Remembering that you are going to die is the best way to know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” [Stanford commencement speech, June 2005]

记着你总有一天会离开这个世界,这是我知道的防止患得患失的最佳办法。身不带来,死不带去的东西,没有什么可留恋的,还有什么理由不跟随你的内心?

“So when these people sell out, even though they get fabulously rich, they’re gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.” [Fortune, Jan. 24, 2000]

有些人侥幸成功,享受富贵荣耀。但是他们却不清楚自己正眼看着无数能帮助自己开发潜能的宝贵机会白白从身边流失。失去这些机会,他们此生都将不会再有任何机会创造出任何有长远价值的东西了。

Stay Hungry. Stay Foolish.”

常保饥渴求知,常存虚怀若愚“

It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”

只有对一千件事情说“不”,才能确保我们不会误入歧途或浪费过多的尝试。

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” [The Wall Street Journal, May 25, 1993]

对我来说,成为躺在墓地里最有钱的人可没什么吸引力。而晚上临睡前能够对自己说:“我们做了些了不起的事情。”这才是最重要的。

“But it’s a disservice to constantly put things in this radical new light — that it’s going to change everything. Things don’t have to change the world to be important.”

产品一定是让人感觉最新,但坚决不做小白鼠去尝试前无古人的新产品。产品设计时的所有功能都是一个整体,不应该有任何理由去砍功能,破坏整体性。

“Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop

there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.”

放眼看看现在市场上的消费产品——大多数都有很复杂的外观设计,各种按钮遍布。而我们的产品相比之下更为简洁和直观。这就和我们面对问题时采取的方法一样,最开始我们总是会把问题想的过于复杂,令人却不。但是只要你继续坚持迎头冲过去,你会发现问题变得非常简单,而且你会时不时地迸发灵感,而且能轻松地解决问题。只不过,大部分人都懒得花精力走到那一步而已。我们坚信其实用户是最聪明的,他们能一眼找到自己下一步踏在哪个点上。 [MSNBC and Newsweek interview, Oct. 14, 2006]

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

你的时间是有限的,因此不要把时间浪费在过别人的生活上。不要被教条所困——使自己的生活受限于他人的思想成果。不要让他人的意见淹没了你自己内心的声音。最重要的是,要有勇气跟随你的内心与直觉,它们好歹已经知道你真正想让自己成为什么。其他的,都是次要的。

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”

创新与你有多少研发资金无关。当苹果推出Mac电脑的时候,IBM投入研发的费用至少是苹果的100倍。所以说这不是钱的问题。关键在于你有怎样的团队,你的领导方式以及你对所开发的东西了解多少。

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service。”

究竟何为设计,大部分对于设计的理解是很局限的,设计就是室内装潢,设计就是窗帘和沙发该用什么质地的布料。但对我来说,任何一个词语都无法表达出设计所包含的完整意义。对人类创造的所有产品来说,设计是灵魂,而灵魂最终还须通过外观得以展现。

“Creativity is just connecting things. When you ask creative people how they did

something, they feel a little guilty because they didn’t really do it, they just saw something.

It seemed obvious to them after a while. That’s because they were able to connect

experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”

创造力最初的含义是将不同的事物得以连结。然而,当你向从事创意工作的人问到这一个问题的时候,他们会出于本能地感到惊讶,似乎他们的工作并非如此。然而在一番思索后,他们又会觉得自己理所当然,无可挑剔。他们无非是把经验和新的事物相联。原因很简单,因为人们都太注重自己的经验,无时不刻从经验中寻找灵感。

 

第二篇:乔布斯语录

乔布斯语录

20xx年10月6日,美国苹果公司创始人史蒂夫-乔布斯因病逝世。他被誉为一个时代的传奇,将科技和艺术做了完美的结合,改变了一代人的科技生活。乔布斯生前的演讲成为大家一再转评的热点。以下是学习啦为大家选取摘译的十大乔布斯名言。

史蒂夫-乔布斯十大励志名言

1.Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

你想用卖糖水来度过余生,还是想要一个机会来改变世界?

(The line he used to lure John Sculley into becoming Apple's CEO)

2.Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new。

死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代,给新一代开出道路。

3.If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next。

你如果出色地完成了某件事,那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久,想想接下来该做什么。

4.There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind。

佛教中有一句话:初学者的心态;拥有初学者的心态是件了不起的事情。

5.Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me。

是否能成为墓地里最富有的人,对我而言无足轻重。重要的是,当我晚上睡觉时,我可以说:我们今天完成了一些美妙的事。

6.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。

谨记自己总会死去,是让自己避免陷入“人生有所失”思考的最佳方法。

7.Your time is limited, so don't waste it living someone else's life.?Don't let the noise of others' opinions drown out your own inner voice。

你的时间有限,不要浪费于重复别人的生活。不要让别人的观点淹没了你内心的声音。

8.Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary。

要有勇气追随心声,听从直觉--它们在某种程度上知道你想成为的样子。其他事情都是其次的。

9.Life is brief, and then you die, you know?

人生短暂,过着过着你就没了,明白嚒?

10.You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new。

你不能只问顾客要什么,然后想法子给他们做什么。等你做出来,他们已经另有新欢了。 网络上流传着这样一句话,或许表达了人们对史蒂夫-乔布斯最深切的肯定:

Three Apples changed the world.The first one seduced Eve.The second one awakened Newton. The third one was in the hands of Steve Jobs. (三个苹果改变了世界。第一个诱惑了夏娃,第二个砸醒了牛顿,第三个曾在史蒂夫-乔布斯的掌握。)

Jobs, May you rest in peace。

11、求知若饥,虚心若愚。(Stay hungry. Stay foolish.)

56岁的苹果CEO乔布斯(Steve Jobs )在20xx年美国斯坦福大学毕业典礼上,送给毕业生的劝告是:“求知若饥,虚心若愚。”(Stay hungry. Stay foolish.)这求知与虚心的对象,与其说是白纸黑字,倒不如说是每天遇见的各种面孔;学会“读”人,每张脸都是好书的封面。当然,恶魔也就跟着变成金矿了。他勉励学生带着傻气勇往直前,学习任何有趣的事物。

12、如果每个人都要去旧金山,那么,花许多时间争执走哪条路并不是问题。但如果有人要去旧金山,有人要去圣地牙哥,这样的争执就很浪费时间了。

乔布斯指出合作的关键在于拥有共同目标。但当缺乏共同目标时,容易变得心胸狭窄,彼此误解并互相指责。因此,尽量去创造一个横跨各部门的共同目标,然后一起努力,就算有争执也没关系。

13、时间有限,不要浪费时间活在别人的阴影里;不要被教条所惑,盲从教条等于活在别人的思考中;不要让他人的噪音压过自己的心声。

不要让别人的意见淹没了你内在的心声。最重要的,拥有追随自己内心与直觉的勇气,你的内心与直觉多少已经知道你真正想要成为什么样的人,任何其他事物都是次要的。乔布斯从不妥协,生命短暂,不应浪费时间活在别人的阴影里。他也从来不被教条所困惑,盲从教条等于活在别人的思考中;不要让他人的噪音压过自己的心声。最重要的,有勇气跟着自己的内心与直觉。

14、苹果公司开除我,是我人生中最好的经验。从头开始的轻松释放了成功的沉重,让我进入了这辈子最有创意的时代。

特立独行的苹果创办人兼CEO史蒂夫?乔布斯(Steve Jobs),在给斯坦福毕业生的演讲中语出惊人:“(19xx年)苹果公司开除我,是我人生中最好的经验。从头开始的轻松释放了成功的沉重,让我进入了这辈子最有创意的时代。”过去乔布斯总能败部复活东山再起,重要的就是他在败部出局时,抓住机会认真的面对自己内心对于热情的追寻。因此,他把落入败部视为生命中的苦口良药和寻找“真爱”的试炼。愈深的挫折反而让他更看清真相,激起热情坚持真爱。

15、我有很棒的经验,充沛的活力,再加上一点“梦想”,而且我不怕从头开始。

乔布斯在苹果公司的网站上这样介绍自己。当对日常生活失去热情时,要勇敢的放弃框架。乔布斯相信必须锁定正确的目标,把热情投注在最爱,自然就会有回报:“我根本不在乎市场占有率。我所关心的是怎么制造出世界上最好的微电脑,只要能够达成这个目标,我们市场占有率自然能够提升。”

16、创新=借用与连结

乔布斯总爱引用画家毕卡索(Picasso)的名言:“好的艺术家懂复制,伟大的艺术家则擅偷取。”他从不认为借用别人的点子是件可耻的事。乔布斯给的两个创新关键字是“借用”与“连结”。但前提是,你得先知道别人做了什么。

17、决不、决不、决不、决不放弃!(Never, never, never, never give up.)

乔布斯最喜欢引用邱吉尔说的,“决不、决不、决不、决不放弃!”(Never, never, never, never give up.)无论他人生中遇到任何挫折,休学或失业,他总是决不放弃,坚持下去。

18、你不可能有先见之明,只能有后见之明,因此,你必须相信,这些小事一定会和你的未来产生关联。

你没办法预见这些点滴如何联系,唯有透过回顾,可以看出彼此关联。所以你必须相信,无论如何,这些点滴会在未来互相连结,有些东西你必须相信,像你的直觉、天命、人生、因果,诸如此类种种。

19、如果你把每天都当成最后一天来过,总有一天你会证明自己是对的。

乔布斯十七岁时曾读过一句话:“如果你把每天都当成最后一天来过,总有一天你会证明自

己是对的。”这句话对他影响甚深。过去三十三年来,他每天早上会对着镜子说:“如果今天是我生命中的最后一天,我还会想做今天要做的事吗?”每当遇到生命中的重大抉择时,只要想到将不久于人世,便可以帮助你做出决定。

20、你必须要找到你所爱的东西。(You’ve got to find what you love,)

乔布斯相信如果他没有被苹果公司解雇,这一切都不会发生。良药苦口,生命有时会给你迎头痛击,但不要失去信念。支持他继续走下去的唯一理由就是他深爱他的工作,而你也必须找出你的所爱。你的工作占据了生活大部份的时间,因此,唯有相信自己做的是伟大的工作,才能真正获得成就感。如果你还没找到,继续找。(Risen)

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