什么内容的演讲会吸引人

一次成功的演讲要对昕众产生强烈的吸引力。一方面来自演讲者高尚的思想情感和独特的表达技巧,另一方面,又来自昕众对演讲内容和形式的关注兴趣和接受意向。因此,针对昕众的心理特点,采用多种行之有效的方法和手段增强演讲的吸引力,就成了演讲者追求现场效果的一个重要途径。

那么,怎样才能让你的演讲更具吸引力呢? 下面给大家提几种方法 设置疑问

疑问常常能引发人们的思考,吸源引人们去求知、求证,因此,演讲者一上台就采用设置疑问的方式开讲,往往能够吸引昕众对演讲内容的关注,从而激发思考和探求的兴趣。

演讲者一开讲就提出了"生命中最美丽的瞬间是什么"的问题,不仅吸引了昕众的注意力,而且激发了他们的联想和思考。接着从答案的多样性中点明自己的那一种"常常使世人为之心动"的瞬间的美丽,"它就是微笑"。然后用两个反问句,进一步激发昕众对微笑的向往和憧憬。这样,无论是设问,还是反问,都大大强化了演讲的吸引力,产生了引人人胜的现场效果。

显出新意

经验表明,演讲者的陈词滥调最容易引起昕众的反感。因此,为了增强吸引力,演讲者就要敢于破旧立新,善于推陈出新,力求以与众不同的深刻思想内容和独特表达技巧,抓住听众,引起他们的注意。 演讲者巧妙地针对现场的一枚北大校徽,进行了别出心裁的形象剖析和哲理阐释,这与众不同的感悟和表述,揭示了北大校徽的独特魅力和深刻内涵,给昕众以耳目一新之感。显而易见,如此富有新意的演讲,不仅吸引人,而且启迪人。这正是成功演讲所追求的思想艺术境界。 展示风趣

在演讲过程中,听众对演讲者风趣的语言,往往特别感兴趣,因为这种令人发笑的幽默谈吐,意味深长而又充满情趣,不仅能体现演讲者独特的个性气质,而且能激发昕众的兴奋点,使他们在妙趣横生中领悟深奥的哲理。所以,演讲者要善于展示风趣,使自己的演讲产生磁力,从而强烈地吸引听众。

演讲者的这段开场白是很风趣的。无论是"混水摸鱼"的调侃,还是"老蕃茄"的自喻,抑或"悲壮"的感觉,都洋溢着诙谐的意味和幽默的情趣。这样一开讲,演讲者的风趣产生的磁力就把听众吸引住了。接下来,他们自然也就全身心地投入了演讲者关予"悲壮"的阐释和感悟之中了。 由此可见,增强演讲磁力的方法和技巧是灵活多样的。这种磁力实际上是演讲内容和形式的某种特点和优势产生的合力。在特定的情景中,一句奇巧的妙语,一个精彩的手势,一件特别的道具,都会产生吸引作用。只要我们掌握演讲的表达特点和昕众的心理规律,在实践中努力尝试,不断探索,就一定能够在演讲者昕众和时境这三者之间建构起一

个稳定的强磁场以演讲的巨大吸引力为契因,更加有效地感染、鼓动和征服听众。

 

第二篇：世上最好的演讲：TED演讲吸引人的秘密

Why TED talks are better than the last speech you sat through

世上最好的演讲：TED演讲吸引人的秘密

Think about the last time you heard someone give a speech, or any formal presentation. Maybe it was so long that you were either overwhelmed with data, or you just tuned the speaker out. If PowerPoint was involved, each slide was probably loaded with at least 40 words or figures, and odds are that you don't remember more than a tiny bit of what they were supposed to show. 回想一下你上次聆听某人发表演讲或任何正式陈述的情形。它也许太长了，以至于你被各种数据搞得头昏脑胀，甚或干脆不理会演讲者。如果演讲者使用了PPT文档，那么每张幻灯片很可能塞入了至少40个单词或数字，但你现在或许只记得一丁点内容。

Pretty uninspiring, huh? Talk Like TED: 9 Public-Speaking Secrets of The World's Best Mindsexamines why in prose that's as lively and appealing as, well, a TED talk. Timed to coincide with the 30th anniversary in March of those now-legendary TED conferences, the book draws on current brain science to explain what wins over, and fires up, an audience -- and what doesn't. Author Carmine Gallo also studied more than 500 of the most popular TED speeches (there have been about 1,500 so far) and interviewed scores of the people who gave them.

相当平淡，是吧？《像TED那样演讲：全球顶级人才九大演讲秘诀》(Talk Like TED: 9 Public-Speaking Secrets of The World's Best Minds)一书以流畅的文笔审视了为什么TED演讲如此生动，如此引人入胜。出版方有意安排在今年3月份发行此书，以庆贺如今已成为经典的TED大会成立30周年。这部著作借鉴

当代脑科学解释了什么样的演讲能够说服听众、鼓舞听众，什么样的演讲无法产生这种效果。

Much of what he found out is surprising. Consider, for instance, the fact that each TED talk is limited to 18 minutes. That might sound too short to convey much. Yet TED curator Chris Anderson imposed the time limit, he told Gallo, because it's "long enough to be serious and short enough to hold people's attention ... By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to think about what they really want to say." It's also the perfect length if you want your message to go viral, Anderson says. 他挖出了不少令人吃惊的演讲策略。例如，每场TED演讲都被限制在18分钟以内。听起来太过短暂，似乎无法传达足够多讯息。然而，TED大会策办人克里斯?安德森决议推行这项时间限制规则，因为“这个时间长度足够庄重，同时又足够短，能够吸引人们的注意力。通过迫使那些习惯于滔滔不绝讲上45分钟的嘉宾把演讲时间压缩至18分钟，你就可以让他们认真思考他们真正想说的话，”他对加洛说。此外，安德森说，如果你希望你的讯息像病毒般扩散，这也是一个完美的时间长度。

Recent neuroscience shows why the time limit works so well: People listening to a presentation are storing data for retrieval in the future, and too much information leads to "cognitive overload," which gives rise to elevated levels of anxiety -- meaning that, if you go on and on, your audience will start to resist you. Even worse, they won't recall a single point you were trying to make.

最近的神经科学研究说明了为什么这项时间限制产生如此好的效果：聆听陈述的人们往往会存储相关数据，以备未来检索之用，而太多的信息会导致“认知超负荷”，进而推升听众的焦虑度。它意味着，如果你说个没完没了，听众就会开始抗拒你。更糟糕的是，他们不会记得你努力希望传递的信息点，甚至可能一个都记不住。

"Albert Einstein once said, 'If you can't explain it simply, you don't understand it well enough,'" Gallo writes, adding that the physicist would have applauded astronomer David Christian who, at TED in 2011, narrated the complete history of the universe -- and Earth's place in it -- in 17 minutes and 40 seconds.

“爱因斯坦曾经说过，‘要是你不能言简意赅地解释某种理论，那就说明你自己都还没有理解透彻，’”加罗写道。他还举例说，物理学家或许会大加赞赏天文学家大卫?克里斯蒂安在20xx年TED大会上发表的演讲。克里斯蒂安在这个演讲中完整地讲述了宇宙史及地球在宇宙的地位，整场演讲用时只有17分40秒。 Gallo offers some tips on how to boil a complex presentation down to 18 minutes or so, including what he calls the "rule of three," or condensing a plethora of ideas into three main points, as many top TED talkers do. He also notes that, even if a speech just can't be squeezed down that far, the effort alone is bound to improve it: "Your presentation will be far more creative and impactful simply by going through the exercise."

如何把一个复杂的陈述压缩至18分钟左右？加洛就这个问题提供了一些小建议，其中包括他所称的“三的法则”。具体说就是，把大量观点高度浓缩为三大要点。TED大会上的许多演讲高手就是这样做的。他还指出，即使一篇演讲无法提炼到这样的程度，单是这番努力也一定能改善演讲的效果：“仅仅通过这番提炼，你就可以大大增强陈述的创造性和影响力。”

Then there's PowerPoint. "TED represents the end of PowerPoint as we know it," writes Gallo. He hastens to add that there's nothing wrong with PowerPoint as a tool, but that most speakers unwittingly make it work against them by cluttering up their slides with way too many words (40, on average) and numbers.

另一个建议与PPT文档有关。“TED大会象征着我们所知的PPT文档正走向终结，”加洛写道。他随后又马上补充说，作为工具的PowerPoint本身并没有什么错，但大多数演讲者为他们的幻灯片塞进了太多的单词（平均40个）和数字，

让这种工具不经意间带来了消极影响。

The remedy for that, based on the most riveting TED talks: If you must use slides, fill them with a lot more images. Once again, research backs this up, with something academics call the Picture Superiority Effect: Three days after hearing or reading a set of facts, most people will remember about 10% of the information. Add a photo or a drawing, and recall jumps to 65%.

最吸引人的TED演讲为我们提供了一个补救策略：如果你必须使用幻灯片，务必记得要大量运用图像资源。这种做法同样有科学依据，它就是研究人员所称的“图优效应”(Picture Superiority Effect)：听到或读到一组事实三天后，大多数人会记得大约10%的信息。而添加一张照片或图片后，记忆率将跃升至65%。 One study, by molecular biologist John Medina at the University of Washington School of Medicine, found that not only could people recall more than 2,500 pictures with at least 90% accuracy several days later, but accuracy a whole year afterward was still at about 63%.

华盛顿大学医学院(University of Washington School of Medicine)分子生物学家约翰?梅迪纳主持的研究发现，几天后，人们能够回想起超过2,500张图片，准确率至少达到90%；一年后的准确率依然保持在63%左右。

That result "demolishes" print and speech, both of which were tested on the same group of subjects, Medina's study indicated, which is something worth bearing in mind for anybody hoping that his or her ideas will be remembered. 梅迪纳的研究表明，这个结果“完胜”印刷品和演讲的记忆效果（由同一组受试者测试）。任何一位希望自己的思想被听众铭记在心的演讲者或许都应该记住这一点。