双十一由来和历年销售额
20xx年,天猫(当时称淘宝商城)开始在11月11日“光棍节”举办促销活动，最早的出发点只是想做一个属于淘宝商城的节日，让大家能够记住淘宝商城。选择11月11日,也是一个有点冒险的举动，因为光棍节刚好处于传统零售业十一黄金周和圣诞促销季中间。但这时候天气变化正是人们添置冬装的时候，当时想试一试，看网上的促销活动有没有可能成为一个对消费者有吸引力的窗口。结果一发不可收拾，现在“双十一”成为电商消费节的代名词,甚至对非网购人群、线下商城也产生了一定影响力。
历年销售额
20xx年，天猫商城双十一销售额为0.5亿元；
20xx年，提高到9.36亿元；
20xx年，天猫双十一的销售额已跃升到33.6亿元； 20xx年，“双十一”当日支付宝交易额实现飞速增长，达到191亿元，其中包括天猫商城132亿元，淘宝59亿元；订单数达到1.058亿笔。
20xx年，最新数据显示,今年淘宝“双十一”交易额突破1亿只用了55秒;达到10亿用了6分7秒;50亿用了38分钟;凌晨5:49:,阿里当日交易额突破100亿;13:39达200亿元;17:31突破250亿；11.11日总交易额350.19亿。
1.双十一的由来：
随着社会的演变人们通常把11月11日戏称为“光棍节”，近几年光棍节更多的被大众称之为“双十一”，原因在于阿里巴巴集团的光棍节促销活动把“光棍节”变成了“双十一购物狂欢节”。
With the rapid development of society, in China people begins to call the date Nov.11th as Singles' Day, especially during the recent years it has been known as Double 11, for the reason that the promotion of Alibaba Group turned the Singles' Day into a purchasing carnival.
根据阿里巴巴集团发布的数据，20xx年11月11日，支付宝的总销售额达到191亿元，是20xx年总销售额的三倍多。其中天猫商城达成了132亿元，业绩同比增长了约293%。淘宝则完成59亿元，同比增长了204%。
According to the data from Alibaba Group, the total sale of Alipay on the day Nov.11, 2012 turned out to be 19.1 billion yuan, which is three times of the year 2011. Among it T-Mall occupied 13.2 billion, which is about a 293 percent year-on-year growth. While Taobao occupied the rest 5.9 billion, about 204 percent growth.
光棍节由带有草根调侃气息的节日转型为电商购物狂欢节，其成功是有目共睹的，而这其中蕴含的营销理念令人深思。
The transformation of Singles' Day from a grass-rooted festival
to a E-Business purchasing carnival is absolutely quite a success that the marketing concept concealed is really worth of deep thinking.
The origin of the double eleven. 双十一的来源
Double eleven, is also in November 11th, there are four Arabia digital "1" shape of the four pillars of smooth stick this day date in singles, and has a single meaning in Chinese, so's Day is an offbeat holiday singles, this day was designated as "singles day" (One "s Day) however, this day is called the big day. Singles Day is produced in the campus, and through the Internet and other media, and gradually formed a hoodlum Festival culture.
With the development of electronic commerce, we see the electronic commerce industry rapid development momentum, most enterprises have to enter the online sales platform, e-commerce has become an indispensable marketing channels, the face of endless business "price war", businesses will look in the November 11th "singles day", each big large electronic commerce web site the general will use this day to carry out a number of large-scale discount promotion activities, to increase sales. This day has become the electronic commerce industry promotion day, consumer frenzy of shopping, collective Fengqiang Carnival Festival, we usually call the shopping carnival.
"11.11 shopping Carnival" began in 2009, this year is the fourth year. As the largest annual spending spree, 11.11 is a very good opportunity, so that consumers can understand the Internet has so many good brand, good commodity. Double eleven not only discount sales, businesses need to develop stronger electric capacity, the rhythm of the marketing strategy can make big promotion success. Do some optimizations in the marketing communication level, in order to promote the development of business. This day is called the shopping carnival, many businesses have launched discounted promotional activities. In the day to day sales high, can be called classic retail market.