申请国家对微型企业补助必做的计划书

创业计划书

企 业 名 称      童装折扣店    

创业者 姓名               

日       期     2011、12、2       

通信地址    广西                

邮政编码                              

电    话                           

传    真                         

电子邮件                       

目录

一、企业概况……………………………………………………(3)

二、创业计划作者的个人情况…………………………………(3)

三、市场评估……………………………………………………(4)

四、市场营销计划………………………………………………(6)

五、企业组织结构………………………………………………(7)

六、固定资产……………………………………………………(9)

七、流动资金(月)……………………………………………(11)

八、销售收入预 测(12个月)………………………………(12)

九、销售和成本计划……………………………………………(13)

十、现金流量计划………………………………………………(14)

一、企业概况                                          

主要经营范围品牌童装、儿童用品                                    

                                                                    

企业类型:个体工商户                                                           

□生产制造     √零售     □批发     □服务      □农业

                                                                      □新型产业     □传统产业      □其他

二、创业计划作者的个人情况                            

以往的相关经验(包括时间):   (1) 20##、1至20##、1在广东龙岗白马商场做售货员(买童装、儿童用品);   (2)20##、3至20##、10  在广西玉林南城百货做售货员(买童装、儿童用品),  (3)20##、10至现在在玉林南城百货做服装专柜收银员。                                      

                                                                    

                                                                     

教育背景,所学习的相关课程(包括时间):

 (1)高中学历,

(2)2011、11、20至20##、11、29参加玉林市首期微小企业创业班学习 。                                                              

三、市场评估                                          

目标顾客描述:家有儿童的家长                                                       

品牌童装折扣大、价格低、质量好,符合家长对儿童服装穿着舒适、且不伤皮肤,价格又不象商场那样贵,因此适合各类家长的要求,也就是说,只要是想给孩子买衣服,都适合成为我的客户。                                                                      

市场容量或本企业预计市场占有率:                                     

周边有童装店,但是没有象我这样的童装折扣店,尤其是许多知名品牌都能在我店里淘到,既有品质保证又能体验价格的优惠,因此我预计在这个小区内的市场占有率可以达到50%以上。                                            

市场容量的变化趋势:                                                

所在小区的路面较窄,二边都是店铺,担心路面拓宽的话,这个市场可能会取消或者修建路面时会严重影响生意。                                       

竞争对手的主要优势:                                                

1.经营多年,经验丰富;                                             

2.有一定的老客户                                                   

竞争对手的主要劣势:                                                  

1.款式和质量不如我店里的多;                                        

2.性价比没有我的高                                                  

本企业相对于竞争对手的主要优势:                                     

1.款式新颖、品种多样、品质好;                                      

2.店面宽畅。                                                         

本企业相对于竞争对手的主要劣势:                                    

1.新店开张,还没有口碑;                                           

2.品种多样,恐有库存积押 。                                          

四、市场营销计划                                       

1.产品

2.价格

3.地点

(1)选址细节:

(2)选择该地址的主要原因:

 1、新村已经形成了一个商业一条街,人气很旺;                       

 2.居住率高,潜在客户多;                                            

 3.相对其他商业圈,这里的店铺房租便宜。                              

                                                                      

(3)销售方式(选择一项并打√):

将把产品或服务销售或提供给:  √最终消费者   □零售商   □批发商

(4)选择该销售方式的原因:

 我是中间商,只有面向最终消费者,才能有盈利。                       

                                                                    

                                                                     

4.促销

五、企业组织结构                                      

企业将登记注册成:

√个体工商户                  □有限责任公司

□个人独资企业                □其他

□合伙企业 

拟议的企业名称: 玉林市丫丫童装折扣店                                 

企业的员工(请附企业组织结构图和员工工作描述书):

             职务                                   月薪           

     业主经理 (一名)                       1500元                

                                                                     

     员工 (二名)                           1500元/共3000元       

                                                                     

企业将获得的营业执照、许可证:

            种类                                   预计费用         

 工商营业执照许可证                             50元                

                                                                    

                                                                    

企业的法律责任(保险、员工的薪酬、纳税):

            种类                                   预计费用         

 员工薪酬                                     4500元/月             

 保险                                          600元/月             

 税金                                          300元/月             

六、固定资产                                          

1.工具和设备

根据预测的销售量,假设达到100%的生产能力,企业需要购买以下设备:

2.交通工具

根据交通及营销活动的需要.拟购置以下交通工具:

3.办公家具和设备

办公室需要以下设备:

4.固定资产和折旧概要

注:(工具和设备、办公家具和设备、店铺装修均以三年,36个月折旧计算)

七、流动资金(月)                                    

1.原材料和包装

2.其他经营费用(不包括折旧费和贷款利息)

注:流动资金预留30%作防备

 

第二篇:微型企业计划书

微型企业创业投资计划书

姓    名:

企业名称:

投资项目:

通信地址:

邮政编码

电    话

传    真:

电子邮箱:

日     期    :   年       

一、 创业者的情况

基本情况:                                                

                                                               

                                                              

创业及工作经历:                                                

                                                                              

                                                            

教育及培训经历:                                                 

                                                                 

                                                              

二、 拟创办企业情况:

基本情况:                                                        

                                                                

                 

      

                                           

企业组织形式:

□个人独资企业□合伙企业□有限责任公司

企业类型:

□生产制造   □零售   □批发    □ 服务    □农 □新型产业 □传统产业 □文化创意□信息技术 □其他

出资情况:

三、 产品(服务)介绍

产品(服务)名称及概念                                       

                                                                

                                                            

性能及特色:                                                 

                                                           

                                                           

质量控制:                                                  

                                                               

                                                           

四、 市场分析

目标客户描述:                                                 

                                                              

                                                           

市场现状及发展趋势:                                           

                                                             

                                                            

竞争对手分析:                                                

                                                                

                                                              

自身优势分析:                                             

                                                             

                                                             

五、 市场营销

经营地址:                                                          

                                                            

                                                            

选择该地址的主要原因:                                         

                                                             

                                                           

销售方式:

将产品或服务销售或提供给:□最终消费者 □零售商

选择该销售方式的原因:                                      

                                                              

                                                             

促销策划:

人员推销:                                                    

                                                             

广告投放:                                                  

                                                           

价格策略:                                                               

                                                          

销售渠道的拓展:                                           

                                                             

六、 人力资源规划

企业人员的组成:                                                 

                                                           

                                                                

员工工资:                                                      

                                                            

                                                                   

员工的培训:                                                       

                                                               

                                                             

劳动保障:                                                     

                                                               

                                                             

七、 固定资产情况

办公及生产服务工具和设备:

八、 财务计划

资金来源:                                                         

                                                               

投资资金和资本金补助资金的使用计划:                              

                                                                 

                                                                    

企业办理行政许可的种类及预计费用:                          

                                                              

                                                            

贷款计划:                                                    

                                                              

                                                           

经营收益的预测:                                                  

                                                              

                                                             

九、 企业管理制度的建立

内部管理:                                                       

                                                             

合同管理:                                                   

                                                                

风险控制:                                                   

                                                             

鉴定意见:

                                                                                           

                                                              

                                                              

                                                            

                                                                

                                                             

                                                                

                                                            

           

                                       鉴定教师:            

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