淘宝促销知识

淘宝店铺促销活动的类型

一般淘宝店铺内的促销活动分为以下几个类型:

1.提高消费额型:

比如满就送、满就减促销活动。

一次性买满100元送精美礼品,满150元免快递费等等,一个本来购买了80元商品的买家,可能因为看到了这个促销活动后,再加买几十元的商品,达到满就送的金额要求,享受相应的促销优惠。

2.提高粘度型:

比如秒杀、定期抢购等促销活动。

定期选几件热卖商品,以超级价格甚至一元价在店内进行预告销售,相当于提前预告该商品的出售信息,以吸引更多的人关注并收藏该商品和店铺,比如,规定参加秒杀活动的人,必须先收藏店铺,否则店主有权取消其参加本期活动的资格。这样的活动可以形成空前规模的高粘度型,买家因为喜欢商品而时刻关注店铺的最新活动消息,并积极参与。比如一些店铺的秒杀活动,每出一款新款就提前几个星期用首页大图预告显示,并提供预订功能,也就是商品提前上架预售,一般在商品正式上线时,就已经提前预订了几百件,销售效果空前地好。

3.提高销售数量型:

比如搭配套餐、搭配减价等,俗话说,买衣服就要买一套,有很多顾客是愿意一次性购买一套产品的,而搭配套餐就很好的为买家推荐了成套系商品。

4.回馈消费者型:

比如节日促销,优惠月、定期抽奖、会员礼品等,这些活动,有很多淘宝卖家已经都在使用了。

5.季节或时尚推荐性促销版块:

这类活动主要在于引导消费者,告诉他们哪些商品是当季最流行的、最时尚的,或者最合适现在用或穿的。目的在于反馈店内最新款式等信息给消费者,让消费者看到店内是在不断更新的,满足他们追求新鲜感的消费需求。一般没几天就有新商品的店,客户才更喜欢来,所以,建议卖家不要一次性把商品都上架,可以留存一部分商品,待后期再间隔上架,并同时做新品预告或者新品展示活动,以保持店内新鲜、活跃的气氛。

促销活动要配合店铺的视觉设计来做,活动广告的内容不要太多,尽量在一屏内完成,不要让买家因为选择太多而产生放弃的想法。 要简单、一目了然,让消费者在10秒钟之内就能明白促销活动的核心内容,促销区内如果有具体的产品,还需要做好单品页面的链接,并保持页面风格的一致。

 

第二篇:淘宝左侧促销代码

紫萱精品女装 时尚潮流 分享淘宝左侧宝贝促销代码给广大朋友,自己用时,换下相应的宝贝图片,加上相关链接,修改价格就可以了,要看具体效果可以到我的店铺看看htttp:// 一:

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