营销市场人员招聘要求

一、商务经理 1、 大专以上学历

2、 有3年以上销售工作经验，有相应的管理经验 3、 能够接受异地派往

4、 35岁以下，形象佳、具备良好沟通表达能力 5、 具备一定的销售知识和技能 6、 有吃苦耐劳的精神

7、品牌药企从事过主品种商务管理工作者优先

二、销售一部经理

1、 大专以上学历，具备一定的客户资源和市场资

源 2、 以本地化为主

3、 有3年以上销售工作经验，有相应的管理经验 4、 38岁以下，形象佳、具备良好沟通表达能力 5、 具备一定的销售知识和技能 6、 有吃苦耐劳的精神

7、品牌药企从事过普药销售管理工作者优先

三、销售二部经理

1、 大专以上学历

2、 有3年以上销售工作经验，有相应的管理经验 3、 以本地化为主

4、 30岁以下，形象佳、具备良好沟通表达能力 5、 具备一定的销售知识和技能 6、 有吃苦耐劳的精神

7、品牌药企从事过OTC销售管理工作者优先

四、销售内勤 1、中专以上学历

2、有一定办公软件操作技能和财务知识，财务专业优先考虑

3、良好的理解能力和沟通表达能力 4、无地点要求

5、有一定的学习能力、数据分析能力

五、商务代表 1、大专学历

2、有1年以上销售工作经验或相关实践经验 3、能够接受异地派往

4、25岁左右，形象佳、具备良好沟通表达能力 5、具备一定的销售知识和技能 6、有吃苦耐劳的精神

六、业务员

1、中专以上学历，有一定的客户资源和市场资源2、有1年以上销售工作经验或相关实践经验 3、以本地化为主

4、38岁以下，形象佳、具备良好沟通表达能力 5、具备一定的销售知识和技能

6、有吃苦耐劳的精神

7、品牌药企从事过普药销售工作者优先

七、OTC代表

1、中专以上学历，有一定的客户资源和市场资源2、有1年以上销售工作经验或相关实践经验 3、以本地化为主

4、30岁以下，形象佳、具备良好沟通表达能力 5、具备一定的销售知识和技能 6、有吃苦耐劳的精神

7、品牌药企从事过主品种销售工作者优先

 

第二篇：市场营销第二次课业要求

PINGDINGSHAN UNIVERISITY

BTEC HND in BUSINESS (Management and Marketing)

Assignment

Outcomes and Assessment Criteria

? Scenario

The Extended Marketing Mix of Yanjing Beer Group

The Yanjing Beer Group was established in 1993, but early in 1980 its brewery was founded. During the course of its development, the Yanjing Beer Group adheres to the business idea of “conducting ourselves lovingly, doing our work honestly, and undertaking our business creditably”. The Yanjing Beer Group has taken the road of development by inner expanded

and rotating reproduction, with its practical strength raised due to annual technological renovation. The Yanjing Beer Group promotes self-development through technological progress, establishes a national-level scientific research center, introduces professional talents, and grasps market opportunities by reliance on science and technology. Actively involved in the market, the Yanjing Beer Group takes the lead in setting up a consummate marketing network to meet the demand of market economy. At present, Yanjing beer covers a market share of more than 11% nationwide; including 50% of the market share in North China and 85% of the market share in Beijing. The Yanjing Beer Group elaborately creates its corporate culture by a long-term cultivation of the spirits of “being wholeheartedly dedicated to work, starting an undertaking through hard labor, struggling against formidable tasks, working with the overall situation in mind in tandem with the colleagues, and sharing the worries of the enterprise as the enterprise owner”. The Yanjing Beer Group practices the wage system of combining the dedication to work with the stimulation mechanism in pursuit of the rapid, steady and healthy development of the enterprise.

燕京19xx年建厂，19xx年组建集团。在发展中燕京本着“以情做人、以诚做事、以信经商”企业经营理念；始终坚持了：走内涵式扩大生产道路，在滚动中发展，年年进行技术改造，使企业不断发展壮大；坚持依靠科技进步，促进企业发展，建立国家级科研中心，引入尖端人才，依靠科技抢占先机；积极进入市场，率先建立完善的市场网络体系，适应市场经济要求，目前全国市场占有率达到12%以上，华北市场45%，北京市场在85%以上；积极完成股份制改造，由产品经营转向产品与资本双向经营，19xx年两地上市，独特的“红筹背景、A股身份”股权结构模式，为燕京快速稳定的发展提供了雄厚的资金保障；精心打造企业文化，长期培育的“尽心尽力的奉献精神，艰苦奋斗的创业精神，敢打硬仗的拼搏精神，顾全大局的协作精神，为企业分忧的主人翁精神” 以奉献机制与激励机制相

Operation Mission: Behaving with emotion, acting with loyalty and doing business with good faith.

经营宗旨:举止与情感,代之以忠诚和经商与诚信。

Corporate Culture: With the corporate culture of dedication, creation, struggle, collaboration and master spirits.

企业文化:与企业文化的献身精神、创新、奋斗、团结协作的精神和主人。

Enterprise guidance: Reform is a resolution, management is an everlasting theme, innovation is a soul, and customers are God.

企业指导:改革是一项决议,管理是一种永恒的主题,创新是一个灵魂,顾客是上帝。 The trademark of Yanjing is comprised of four parts, i.e., swallow, shield, wheat head and Chinese character “Yangjing”.

这个商标是由四部分组成,燕京啤酒,即:鱼、大熊猫、藏羚羊、燕子,护盾,麦头和汉字“Yangjing”。

The goals of Yanjing Beer Group are as follows: make the output and sales of beer amount to 5 million kiloliters in 2010, rank among one of the top 8 largest breweries in the world and become a large-scale beer enterprise group of world level. Meanwhile, Yanjing Beer Group will open up domestic and international markets actively with the opportunity of China's entry into the WTO to enhance the internationality of Yanjing brand.

燕京啤酒集团的目标是:使产量和销量达5百万的啤酒,到20xx年跻身kiloliters名列前茅的8个最大的啤酒厂的世界,成为大型啤酒企业集团的世界水平。同时,燕京啤酒集团将开拓国内、国际市场积极机会的中国加入世界贸易组织,增强的国际性燕京品牌。

After 2002, Yanjing began to make a figure in the international market. The advertisement of Yanjing appeared in NBA basketball court in the U.S.A. Yanjing brand has ranked with the top 15 beer industries in the world. In August 2002, Yanjing beer was selected as Chinese Famous Brand by Chinese Famous Brand Promotion Committee.

20xx年以后,燕京开始在国际市场。这个广告出现在NBA篮球场上燕京啤酒品牌在美国已与燕京啤酒行业前15个在世界上的更大。20xx年8月,燕京啤酒被选为中国名牌产品由中国著名品牌推广委员会。

Yanjing Beer series was certified one of the first China Green Foods in 2004 and passed the certifications of ISO9001 Quality Management, ISO14001 Environmental Management and HACCP Food Safety Management.

燕京啤酒系列被证明是最早的一种中国的绿色食品,20xx年通过了ISO9001质量认证管理体系、ISO14001环境管理及HACCP食品安全管理。

Against China's entering into WTO and the increasing world competition, Yanjing Beer will keep a fast, stable and healthy development in the following four respects:

对中国加入WTO和不断增长的世界大赛,燕京啤酒就一直保持快速、稳定、健康发展,在接下来的四个方面:

1. Enhance advanced technology and equipment up to world leading.

1。先进的技术和设备,提高世界领先的。

2. Strengthen brand management to become a worldwide famous brand in the world.

2。强化品牌管理成为国际知名品牌,在世界上。

3. Build a strong marketing network to win active rights in the competition.

3。建立一个强大的营销网络,在激烈的竞争中赢得主动权利。

4. Increase financial power in an aim of net capital accumulation of more than 200 million Yuan so as to provide capital drive and safeguard for future development.

4。金融系统的输出功率与输入功率增加的净资本积累的目的超过200亿元,为用户提供动力和保障资金未来的发展。

Yanjing Beer insists on an idea of “developing Chinese beer industry and striving for being world brand” participating actively in the international competition. The next goals of Yanjing Beer are as follows:

燕京啤酒的理念,坚持“发展中国啤酒工业和努力成为世界品牌”,积极参与国际市场的竞争。接下来的目标燕京啤酒如下:

1. Sales amount up to 5 million Kiloliter 2010, a global top 8 beer enterprises.

1。销售额达到5万Kiloliter到20xx年,全球顶级8啤酒企业。

2. Actively marketing China and the international markets promote Yanjing to be a worldwide brand.

2。积极营销中国和国际市场推广燕京全球品牌。

Yanjing Beer quality principles: 燕京啤酒质量方针原则:

Win with excellent quality以其优良的品质赢得

(1)Make consumers firmly believe in Yanjing products by secure and reliable quality; 让消费者坚信燕京产品质量安全可靠(2)Organize production as international standard, rigorously enforcing the technical standard to ensure the internal or external quality of the production; 作为国际标准组织生产,严格执行技术标准,确保内部或外部质量的生产; (3) Find a bottle of unqualified beer delivered, treat as 100% failure. 找到一瓶不合格的啤酒,当做100%的失败。

In a unique flavor to please people: 以其独特的风味,请人

(1)Make the vast number of consumers drinking Yanjing Beer become the fashion and enjoyment; 使广大消费者饮酒燕京啤酒成了时尚和享乐; (2) Produce different products to satisfy the tastes of different-level consumers’ needs; 生产不同的产品,以满足消费者的审美趣味,different-level需求; (3) Keep the flavor stability, consolidate and expand the consumer base. 保持稳定的味道,巩固和扩大消费者的基地。

A sincere attitude in the public service: 一个诚恳的态度在公共服务:

(1)Our goal is to continuously meet people's material and cultural needs；我们的目标是不断满足人民的物质文化需求(2) Master the consumer trends, listen to consumers’ complains and suggestions sincerely掌握消费趋势,听取消费者的投诉与建议,真诚地(3) Pay attention to professional ethics, improve work efficiency and achieve world-class service. 重视职业道德,提高了工作效率,达到世界一流的服务。 公益事务

Years from the time when Yanjing beer was founded until now, Yanjing has been repaying society in various ways: what is taken from the people is used for the people. During this time, Yanjing beer has contributed its efforts to many aspects, including education, physical education, infrastructure construction and etc. The follows are the undertakings of public interest that Yanjing beer has repaid the society. 多年的时候冰雹燕京啤酒,燕京一直回报社会各方面:什么是来自人们使用的人。在这段时间里,燕京啤酒有贡献的努力的方方面面,包括教育、体育、基础设施建设等。以下的事业的公共利益,燕京啤酒已经来回报社会。

(Source from: .cn)

? Required

According to the scenario, read more about the Yanjing Beer Group's information, and then identify and analyze the individual elements of Yanjing Beer Group's extended marketing mix. Discuss the application of the extended marketing mix in different marketing segments and contexts. In your report, it should include the key terminology in outcomes or criteria. 根据脚本，另外再阅读更多关于燕京啤酒集团的信息，然后识别和分析燕京啤酒扩展的营销组合的各要素，讨论该产品的营销组合在不同的营销细分市场和背景条件下的运用，在你的文章中，应包括在大纲中出现的关键术语。

Tasks 1:

Introduce Yanjing Beer's product attributes; describe how it was developed to help Yanjing Beer Group sustain competitive advantage. 介绍燕京啤酒的产品属性，描述它是如何被开发出来，【即生产过程】。从而帮助燕京啤酒公司获得并维持竞争优势的。【品牌，质量认证】

（产品属性包括口味，工艺【原材料】，材料和包装。）

(3a)

Tasks 2:

Explain how Yanjing Beer Group arranges its distribution in order to provide customer convenience.

解释燕京啤酒集团为提供顾客便利，是如何安排它的分销渠道的。

P312

(3b)

Tasks 3:

Explain how the product (Yanjing beer)'s price is set to reflect your company’s objectives.

解释产品(燕京啤酒) 的价格是如何被制定出来反映其公司目标的。

1市场渗透，定价战略P274

2定价方法P269

3定价目标的原因。不同的地区定价目标（战略）不同

为了生存，（市场份额）利益的主要来源

d(3c)

Tasks 4:

Illustrate how Yanjing Beer Group’s promotional activity is integrated to achieve the marketing objectives.

说明燕京啤酒的促销行为是如何被整合起来实现公司目标的。

P357销售目标，促销活动，如何作广告（表现方式，请谁作广告?）,人员推销，公共关系，销售促进（知名度，美誉度，竞争力，市场份额）

(3d)

Tasks 5:

Analyze the additional elements of the extended marketing mix which may be important to the Yanjing Beer Group achieve its marketing goals.

分析对燕京啤酒集团实现营销目标也起到重要作用的其他的营销组合因素(如绿色营销和社会营销)。

（观念的绿色和产品的绿色）（公益事业，社会慈善事业，教育，基础设施建设，体育）

(3e)

Tasks 6:

In order to promote the Yanjing Beer better, recommend marketing mixes for two different segments in consumer market.

为了更好地推广燕京啤酒，给两个不同的消费者（城市和农村）细分市场推荐相应的营销组合

P161市场细分如何提供相应的组合？

给出不同的营销组合要素，比较

促销渠道有什么不同？

Analyzing customer needs分析顾客需要

Establishing channel objectives建立渠道目标

Identifying major channel alternatives识别主要的渠道选择方案 Evaluating major channel alternatives评价主要渠道

(4a)

Tasks 7:

Explain the differences in marketing the Yanjing Beer Group’s product and service to organizations rather than consumers.

解释在进行产品和服务营销时，燕京啤酒集团面对组织市场和面向消费者市场有什么区别。

比较组织市场和消费者市场，1，促销方式不同【推----拉】【消费者市场以广告为代表】2，目的不同3，数量不同4.，价格不同

消费者追求口味，价格，品牌，形象。

(4b)

Tasks 8:

In the process of Yanjing Beer sales, explain how and why international marketing differs from domestic marketing.

在燕京啤酒销售过程中，解释国际市场和国内市场有什么不同，以及为什么有这些不同。

口味，包装（标识），价格（国外高），促销活动开展不同（用外国明星），不同国家有不同文化（经济发展状况），政治环境，社会环境，竞争状态（利益）。

(4c)

Grading Criteria

(1) Word process the assignment. Use 12 point Times New Roman script. The general expectation of layout is that each written assignment should be typed or computer-printed with A4 size sheet. Leave adequate space for 1.5 spaced and 3cm margin to allow space for marker's comments. Use a butterfly or treasury tag to keep the pages of your work together. Include Arabic page number.

(2) A word count (excluding the table of contents and reference or bibliography) must be included in all assessed work, failure to do so will result in a penalty。

(3) Complete the cover sheet and sign the statement of authenticity.

(4) Use the “Harvard referencing system”. Take great care that if you use other people’s work or ideas in your assignment, you properly reference them in your text and any bibliography. (If you are caught plagiarising, your assignment will be failed)

(5) Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. If you are unable to hand in your assignment on time and have valid reasons （such as illness or any special reasons）, you may apply (in writing) for an extension.

· The deadline for submitting assignment is 18/06/2010, 4 PM at Teaching Office 3420. Return date for marked work: 25/06/2008

· Limit the body of the report to around 1500 words.