企业核心竞争力的几个重要概念 核心竞争力与一般竞争力。企业一般竞争力是通常意义所指的企业功能领域上的竞争力，如营销竞争力、研究开发竞争力、理财竞争力、人员竞争力、产品竞争力、品牌竞争力等。这些竞争力通常为企业活动的某一方面、某个领域的竞争力，是一种浅层次的竞争力，其波动性有时较大，如一个产品寿命周期进入晚期，该产品的竞争力就消失。而企业核心竞争力是指处于企业核心地位、影响企业全面的竞争力，其在较长时期内相对稳定，是一般竞争力的统领。

企业核心竞争力与竞争优势。能力是企业能做什么，势是指企业处于什么位置上，竞争优势是指企业处于比竞争对手更有利的位置上，产生了比竞争对手更强的竞争能力，核心竞争力的持恒性创造出企业可持续性的竞争优势，使企业在竞争中保持长期主动性。企业可持续竞争优势之“根源”是企业核心竞争力。

企业的核心产品、核心技术、核心能力与核心竞争力。从一个角度来看，企业的核心产品、核心技术和核心能力都能构成企业的核心竞争力；从另一个角度来看，企业核心能力支持企业对核心技术的把握，而核心技术创造出核心产品，因此核心产品、核心技术和核心能力既可看成是核心竞争力的三个组成部份，又可以看成是核心竞争力的三个层次。核心产品也有两种解释，一是具核心竞争力性质的产品，这个产品是企业独家拥有的，有极强的价值性，而且能有相当长的产品寿命周期，如美国的可口可乐、中国福建的片仔癀等；另一是指一个产品设计、生产、销售全过程（价值链）中的某一个环节产品，往往是一种中间产品，这个中间产品环节是个关键环节，而且此环节企业具有特殊竞争优势，这个中间产品称为核心产品，因为它也具有核心竞争力的性质。如耐克运动鞋新产品设计的设计图就是一种核心产品。由于有了这样一个核心产品的提法，于是产生了“虚拟经营”的概念，一个企业只要把握住核心产品的生产，而其它环节都委托给其它企业加工，象耐克运动鞋那样OEM生产方式， 仍可以在最终产品市场上占主导地位。核心技术的实证也很多，如北大方正中文排版技术、索尼的家电小型化技术等都是构成这些企业核心竞争力的关键。

硬核心竞争力与软核心竞争力。硬核心竞争力是指企业以核心产品形式和核心技术或技能形式为主特征的核心竞争力，企业拥有这种独特技术并被公认为在同行业中最优秀，他人无法超越。在技术密集型的行业中，硬核心竞争力显然是非常重要的。日本一家只有七个员工的生产口哨的厂家，因拥有生产面对喧哗不止球迷而能让裁判有效执法的哨子的核心技术，在这个行业独占鳌头；软核心竞争力是指企业在长期运作中形成的具有核心竞争力特征的经营管理方面的能力。软核心竞争力更加无形化，更难识别与模仿，更具长程性。如麦当

劳的以强有力品牌形象支撑、带有浓厚麦当劳企业文化色彩的全球化连锁经营能力就是一个极典型的软性核心竞争力。

企业核心竞争力与行业关键能力。企业核心竞争力是指企业具备的一种能力；而行业关键能力是指企业要在一个行业中成功运作所必须掌握的关键性能力，这是行业所要求的。不同行业对企业基本运作能力要求相差甚远。比如以技术快速更新为特征的电子信息业就要求该行业中的企业必须具备快变善变的能力；以经济规模特征突出，又十分成熟和稳定的钢铁工业则要求该行业中企业要有不断降低生产成本，维系其利润空间的能力，这些都是行业关键能力的例子。只有企业具备的核心竞争力能与它所在的行业关键能力相匹配时，核心竞争力才能得以充分发挥，企业才能在竞争中取得长期主动性。这就进一步支持前面的“企业多元化必须是以其核心竞争力为圆心的同心多元化”的立论。企业只有迈进其要求的关键能力与企业自身具备的核心竞争力相匹配行业，才能较有把握地保证多元化战略的成功

 

第二篇：是企业核心竞争力的重要组成部分

China Innovation Center Plan

创新，是企业核心竞争力的重要组成部分；是中国企业走向世界的必经之路；是从“中国制造”到“中国创造”的唯一途径。不同的企业在创新过程中需要采取不同的策略，应用不同的流程和工具，培养不同的创新人才。中国创新竞争力研究中心的成立，正是为了整合全球最优化的创新资源，联络政府、大学及企业，帮助企业量身定制创新解决方案。中国创新竞争力研究中心是集研究，教学和培训于一体的学术机构。作为创新专家们交流与合作的一个平台，它还可以加快创新成果的转化和实际应用。中心的建立目的在于动员各界资源，提供创新技巧和相应培训，帮助企业更好地了解创新，找到最为实际、有效的创新解决方案。中心实行主任负责制，###博士为中心主任。

Innovation is the most important part of a corporation’s core competences. It is also the only pathway for Chinese companies to go to the world market and transform from “Made in China” to “Create in China”. During different innovation courses, companies should adopt different strategies, take different tools and processes, and cultivate different types of talents. CIC is established to meet these specific needs by offering tailor made solutions for those companies, by integrating the most optimized innovation sources in the world, and building networks among Government, colleges and companies. CIC is an academic institution with research, teaching and training in it. Moreover, as an exchange & collaboration platform for innovation professionals, CIC could also speed up the process of achievements transformation and application. Our goal is to help enterprises to find the most practical and efficient

innovation solutions. To achieve that, we will mobilize resources from all fields and provide innovation tips and specific trainings. Dr ### is responsible for CIC as its director.

中心成长于中国经济高速发展的时代，将秉承求实的精神，以建立一所世界一流的创新研究中心为目标，不懈致力于科研发展，人才培养，国际国内学术交流与合作。

CIC is growing up in the time of rapid economic development. Therefore, it will be endowed with the realistic sprit as its soul. It will take being the first class Innovation Center as its goal, and will commit itself in research, personnel training and international

collaboration.

中间略??

一、 中心特色服务

1. 创新咨询项目

由专家委员会主导，在咨询部门的配合下完成。是中心的主要项目，主要针对客户的需求，针对创新体系设计具体的创新项目.

Products & Services

1. Innovation Consulting Projects.

Led by Expert Committee. With the help of consulting department. It will be the major projects of CIC. We will design specific projects according to the clients’ demands and their innovation system.

以下原文略

2. Innovation Rating.

This will be the leading projects of CIC. Metrics might include Innovation Talents,

Innovation resources and tools, Innovation Organization and Culture, Idea Management, Innovation Life Cycle and Processes, Innovation coaching and training team, Innovation Strategy, Business Model Innovation, Innovation Collaboration, etc. It will help

Government, corporations, universities and other units to define innovation exactly, in order to be able to drive innovation in a more clear and efficient way.

3. Innovation Games.

Some game might be designed according to innovation process, with three roles

(innovation leaders, innovation champions, creative geniuses) involved. These three kind of people are critical for a innovation life cycle. By mastering some innovation skills through the game, they will be more likely to do innovation more efficiently.

4. Innovation Training.

CIC will design all kinds of training program for foreign companies and other

institutions. Meanwhile, CIC will also deliver official certificate or MBA certificate.

5. Innovation Platform.

We may offer club activities, seminars, etc that may provide platform for collaboration, patent sourcing and trading, etc.

Innovation Resources Database: Free online innovation knowledge and tools database Vision

To integrate the most precious resources in the world, build the most authorized

Innovation Consulting Center in China, provide the most professional certification course for innovation consultants and IMBA (Innovation MBA).

Strategy

Stage I Project-based stage.

Make CIC well reputed and authorized by the following steps: offering professional projects by the Expert Committee; presenting the achievements of the innovations consulting from the CIC presenting center. The major task in this stage is to build our brand, and it could be explored in the following 3 ways;

a) Offer free knowledge and tools resources so that people will come to the website when they need some knowledge. Monthly Innovation Knowledge Update can be also used.

b) Offer innovation rating services for companies at a very low price or for free.

c) Work out a series of white paper both in English and in Chinese that can be used by the clients.

Please understand I can’t attach the whole pages for confidential information.