创办和改善你的企业 一 中国项目

创 业 计 划 书

企业名称：                    

创业者姓名：                    

日      期：                   

通 讯 地 址：                   

邮 政 编 码：                    

联 系 电 话：                    

传       真：                    

电 子 邮 箱：                    

目   录

                

一、 企业概况……………………………………(1)

二、 企业计划作者的个人情况…………………(1)

三、 市场评估……………………………………(2)

四、 市场营销计划………………………………(4)

五、 企业组织结构………………………………(5)

六、 固定资产……………………………………(7)

七、 流动资金（月）……………………………(9)

八、 销售收入预测（12个月）…………………(10)

九、 销售和成本计划……………………………(11)

十、 现金流量计划………………………………(12)

一、企业概况                                       

主要经营范围：                                                        

                                                                      

                                                                      

                                                                      

                                                                     

                                                                     

企业类型：                                                            

□生产制造        □服务         □批发         □零售         □农业

□新型产业        □传统产业     □其他                              

二、创业计划作者的个人情况                         

以往的相关经验（包括时间）：                                           

                                                                      

                                                                     

                                                                     

                                                                      

                                                                     

                                                                     

教育背景，所学习的相关课程（包括时间）：                               

                                                                      

                                                                      

                                                                     

                                                                      

                                                                      

                                                                     

三、市场评估                                        

目标顾客描述：                                                       

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

市场容量或本企业预计市场占有率：                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

市场容量的变化趋势：                                                  

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

                                                                     

竞争对手的主要优势：                                                  

1.                                                                      

2.                                                                     

3.                                                                    

4.                                                                     

5.                                                                     

竞争对手的主要劣势：                                                  

1.                                                                     

2.                                                                     

3.                                                                     

4.                                                                     

5.                                                                     

本企业相对于竞争对手的主要优势：                                      

1.                                                                     

2.                                                                     

3.                                                                     

4.                                                                     

5.                                                                     

本企业相对于竞争对手的主要劣势：                                    

1.                                                                     

2.                                                                     

3.                                                                     

4.                                                                     

5.                                                                     

四、市场营销计划                                   

1. 产品

2.价格

3.地点

（1）选址细节：

 （2）选择该地址的主要原因：                                          

                                                                      

                                                                     

                                                                      

                                                                      

（3）销售方式（选择一项并打∨）：

将把产品或服务销售或提供给：  □最终消费者   □零售商    □批发商

（4）选择该销售方式的原因：                                     

                                                                     

                                                                      

                                                                     

                                                                      

4．促销

五、企业组织结构                                     

企业将登记注册成                                                      

□个体工商户                      □有限责任公司

□个人独资企业                    □其他

□合伙企业                  

拟议的企业名称：

 

企业的员工（请附企业组织结构图和员工工作描述书）：  

职务                               月薪

业主或经理                                                           

    员工                                                            

                                                                    

                                                                    

                                                                    

企业将获得的营业执照、许可证：                                       

类型                                   预计费用

 

                                                                    

                                                                    

                                                                    

企业的法律责任（保险、员工薪酬、纳税）：                              

种类                                   预计费用

 

                                                                    

                                                                    

合伙（合作）人与合伙（合作）协议：

六、固定资产                                       

1.工具和设备

根据预测的销售量，假设达到100%的生产能力，企业需要购买以下设备：

2.交通工具

根据交通及营销活动的需要，拟购置以下交通工具：

3.办公家具和设备

办公室需要以下设备：

4.固定资产和折旧概要

七、流动资金（月）                                   

1. 原材料和包装

2、其他经营费用（不包括折旧费和贷款利息）

八、销售收入预测（12个月）                                                            

九、销售和成本计划                                                                      

十、现金流量计划