商务英语报告

BUSINESS ENGLISH REPORT

---VALENTINE CHOCOLATES

Name：XXX

Student Number：XXXXXXXXXXXX

Date：24 April, 2012

CONTENT

Introduction---------------------------------------------------P2 Findings-------------------------------------------------------P3 Recommendation----------------------------------------P4-P6 Conclusion----------------------------------------------------P7

Introduction

Valentine chocolates are made in Turin, Italy. They are recognized as luxury products. The company started by selling raw chocolate to other chocolate manufacturers. Later, Valentine began selling packaged chocolates directly to the public and created the Valentine brand. The company expanded fast. However, in the last two years, sales growth has slowed down and costs have risen, which caused a fall in profits. According to the chart 1, in the last three years, the turnover increased €27.9 million, while the pre-tax profits reduced €2.5 million. Reasons are as follows. There is widespread price cutting in the industry. Then, factory machines often break down. Besides, demand for its Classic Bar is falling and Valentine’s new products, biscuits and cakes, are not selling well. According to the chart 2, it is obviously that Valentine’s main products are packaged chocolates as a 55% of turnover and Valentine Classic Bar as a 25% of turnover. However, Valentine’s other products including raw chocolates, exclusive handmade chocolates, chocolates drinks and biscuits and cakes occupy a 20% of turnover. Finally, sales staff are becoming demotivated. In the future, the owners have set aside €1.5 millions to invest in their company to make the company become an international business. However, how to spend the money?

Findings

To solve the company’s problem, the company’s owners have set aside €1.5 million to invest in their company. Now, according to the chart 3, I have made an investment project combined with the problem of the company.

Among the problems of the company, I think the production problem that factory machines often break down is the most serious. Therefore, I plan to choose the second option to buy new machinery. This investment will end the delays caused by the old machines breaking down.

Then I will invest some money in more research and development. Developing new production such as a low-fat chocolate drink, new biscuits/cakes can attract more customers.

In addition, I am ready to set up online sales. It is beneficial to increase sales and profits. Nowadays, shopping online has become a popular trend. It is a numerous new market.

Finally, the rest money will be used to buy a new fleet of cars, which can increase motivation of the sales staff. The staff is an important element in the process of running a successful operation. The demotivated sales staff must have a lower sales accomplishment than those who are active. So it is necessary to buy a new fleet of cars.

That is what I want to invest. The next problem is to make a detailed solution. Please read the recommendation.

RECOMMENDATION

To solve the company’s present situation and continue to grow, the company’s owners have decided to set aside €1.5 million to invest in the company. According to the chard 3, there are many investment options. And I have made a finding report based on the company’s problem. Now, please allow me to make a detailed solution.

Firstly, due to the production problem that factory machines often break down, I will invest €200,000 in buying new machinery. The company’s owners believe Valentino makes the finest chocolates in the world. So I take it for granted to have the best machinery. The machinery should be the base of being an international business. If there is no good machinery, the production’s delays will cause the company’s reputation problem, which is a key point in the commercial industry. Machinery is an important resource. Therefore, buying new machinery is my first step to make the Valentino become an international business.

Secondly, because of the phenomenon that staff are becoming demotivated, I plan to invest €500,000 in buying a new fleet of cars, which can increase motivation of the sales staff. Like the machinery, the staff is also one of the important resources of the company. It is the human resource, while the machinery is the computer hardware resource. So it is an important element of a successful company as well. The active staff do the work more efficiently, which benefit the company’s further

development. Consequently, buying a new fleet of cars is may second step.

After solving the basic problem of production and staff morale, what next to do is to improve the demand problem. That is to find new markets. So I am ready to invest €150,000 in setting up online sales. With the rapid development of the society, shopping online is becoming more and more popular. Because shopping online is cheaper and quicker than shopping in the store. Besides, shopping online makes the life of those who do not like going shopping out of home more convenient. Facing up with such a numerous market, I think it is high time to set up online sales. That is what I plan to do. It is my third step, too.

Finally, I will invest €200,200 in more research and development. According to the chart 2, I think it is necessary to develop new products. It is also a big market. Nowadays, with the improvement of people’s living standard, people are more and more concerned about their health. Therefore, I plan to develop new products such as a low-fat chocolate drink, new biscuits/cakes. The unique products can attract more customers. With the help of online sales, sales of new products must be increased. That is the last step in my solution.

There will be rest $450,000. I plan to use it to improve the program among the four steps, which needs to be enhanced.

What an extract from a profile by a well-know business journal said is

that Valentino can continue to grow, but only if it develops new products and finds new markets. Therefore, I believe the company’s present situation will be improved if you can accept my investment. Thank you for your reading.

CONCLUSION

Valentine chocolates are made in Turin, Italy. Firstly, the company expanded fast. However, in the last two years, sales growth has slowed down and costs have risen. There are three main reasons: Production, Demand and Staff morale. The company’s owners want Valentine to become an international business. So they have set aside €1.5 million to invest in their company. I have made a investment project, including four steps. The first is to buy new machinery to solve the production problem. The second is to buy a new fleet of cars to increase motivation of the sales staff. The third is to set up online sales. The last is to invest in more research and development. Both of the two investments will improve the demand problem. The rest money will be used to improve the project. I wish that my investment project can be accepted. I must try my best.

 

第二篇：怎样写商务英语报告

怎样写商务英语报告 商务报告是指针对某种特殊的、有意义的商务目的，向一个人或多个人提供的公正、客观和有计划的事实陈述。报告中所陈述的事实必须与事件、条件、质量、进展、结果、问题或提议的解决方案有关，帮助当事人了解复杂的商业情况，计划进程，解决问题，使上级领导就一系列事件做出决策。

商务英语报告则是以英语语言撰写的商务报告。按种类划分，常见的有：事件调查报告（Investigative Reports）、意见调查报告（Survey Reports）、周报告（Weekly Reports）、月度报告（Monthly Reports）、进展报告（Progress Reports）、市场调查报告（Market Research Reports）、可行性研究报告（Feasibility Reports）等。尽管这些报告都有自身的特点，但它们都遵循商务英语报告总体写作原则。

今天我们先来看一下商务英语报告写作的总体原则：

在撰写商务英语报告时，应确保报告内容准确无误（Accurate）、简明扼要（Brief），结构清晰（Clear），建议明确果断（Decisive），故简称ABCD原则。具体内容如下：

? 内容准确无误：报告的正确性不仅仅是指英语语法、标点符号和拼写，更重要的是其内容要叙述的正确。报告的事实陈述部分既不能因哗众取宠而夸大其词，也不能因其涉及的令人不愉快的消息而低调陈述。实事求是、准确无误是报告写作的重要原则。

? 内容简明扼要：报告的长短一般取决于报告的内容及其正式程度。正式报告篇幅一般较长，而非正式报告则较短。不论何种报告，报告的语言必须简洁、流畅，切忌陈词滥调。一份拖沓冗长的报告不仅写时费力，对方阅读更浪费时间。撰写商务英语报告时要尽量避免罗嗦，用尽可能较少的文字，完整、清楚地表达需要表达的意。

? 结构清晰明了：用数字、符号标明段落、层次、要点等，加强逻辑性，使读者一目了然。

? 建议明确果断：多数报告都有结论和建议部分，是报告的核心。撰写时，应确保报告的结论和建议是经过充分论证而得出的，而且应明确果断，切忌模棱两可。

在撰写报告之前，应做好充分的准备。因此，撰写者不妨应先回答以下几个问题： ? 报告的目的：为什么写这份报告？

? 报告的读者：谁是报告的读者？他（们）知道什么信息？他（们）需要什么信息？ ? 报告的素材：撰写这份报告需要收集哪些信息？到哪里去收集这些信息？

? 报告的结构：如何构思报告？如何做到报告结构清晰，便于读者阅读？是否需要自己设计报告的格式还是公司有现成的格式可以参照？

? 报告的写作期限：报告何时须上交？

回答完以上问题后，可以按照以下四个步骤进行运作：

1. 收集信息（Collecting Information）：收集信息可以采取口头或书面形式。口头形式包括面对面沟通或电话沟通获取信息等；书面形式指的是用办公室便函（Memos）、电子邮件（Emails）、问卷调查（Questionnaires）等手段向公司内部或外部索取信息。此外，查阅公司的相关材料（如产品目录、价格单等）也属于书面收集信息形式。

2. 谋篇布局（Planning the structure）：确定报告写作的目的，对收集到的信息进行整理、分类，删除无关信息。然后按照信息的重要程度进行合理排列，列成提纲。若需要摆放插图或图表，也应在这一阶段确定其在报告中的位置。

3. 撰写草稿（Writing the draft）：撰写报告的各个部分。

4. 校对编辑（Proofreading and editing）：校对编辑报告写作的最后一个过程也是极其重要的一个过程，很遗憾这一过程往往被人忽视。撰写人写完草稿后应对报告进行全面检查，检查的具体内容包括两方面：一是语言，包括语法、拼写、标点符号、语言风格等；二是信息，包括数据、图表、观点等。检查后，应对报告进行编辑，尽量做到报告便于读者阅读。

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