20世纪百佳广告语

1、德国大众：“小即是好。”

2、可口可乐：“享受清新一刻。”

3、万宝路香烟：“万宝路的男人。”

4、耐克：“说做就做。”

5、麦当劳：“你理应休息一天。”

6、迪比尔斯：“钻石恒久远，一颗永留传。”

7、通用电气：“GE带来美好生活。”

8、米勒牌淡啤酒：“美妙口味不可言传。”

9、克莱罗染发水：“她用了？她没用？”

10、艾维斯：“我们正在努力。”

11、美国联邦快递公司：“快腿勤务员。”

12、苹果电脑：“19xx年。”

13、阿尔卡-舒尔茨公司：“多种广告”。

14、百事可乐：“百事，正对口味。”

15、麦氏咖啡：“滴滴香浓，意犹未尽。”

16、象牙香皂：“99和44/100%纯粹。”

17、美国捷运公司：“你知道我吗？”

18、美国征兵署：“成为一个全材。”

19、安纳辛（Anacin）去痛片：“快、快、快速见效。”

20、滚石乐队：“感觉是真实的。”

21、百事可乐：“新一代的选择。”

22、哈斯维衬衫：“穿哈斯维的男人。”

23、博马剃须刀：“公路道边的招牌阵。”

24、美国汉堡王：“带着它上路。”

25、坎贝尔浓汤：“妈妈，好吃。”

26、美国林业总署：“头戴“冒烟”字样窄沿帽的小棕熊，你可以防止森林火灾。”

27、百威啤酒：“这百威是给你的。”

28、MAIDERFORM：“我梦想穿着自己的MAIDERFORM胸罩去逛街。”

29、维克多语言机器公司：“大师级的声音。”

30、乔凡汽车摩托车公司：“大拉拉米尔以西的某处。”

31、木莓香皂：“光洁皮肤，不禁触摸。”

32、本森.贺杰斯100周年：“我们的缺点。”

33、全国饼干公司：“UNEEDA BISCUITS’BOY IN BOOTS。”

34、劲量电池：“劲量兔子。”

35、莫顿盐业公司：“盐如雨下。”

36、香奈尔CHANL香水：“分享这份梦幻。”

37、福特汽车“土星”系列：“不一样的公司，不一样的汽车。”

38、佳洁士牙膏：“看，妈妈，没有蛀牙。”

39、M&M巧克力：“只溶在口，不溶在手。”

40、TIMEX：“一口难忘。”

41、雪佛兰汽车：“开着你的雪佛兰看美国。”

42、Calvin Klein：“在我和我的Calvins之间，一无所有。”

43、里根争取连任美国总统：“这是美国的又一个春天。”

44、云丝顿烟草：“云丝顿，好烟的好品味。”

45、美国音乐学校：“当我坐到琴凳上时，他们都在笑我，直到我开始弹起来。

46、骆驼香烟：“为了买这包骆驼香烟，我走了一英里。”

47、温迪汉堡包：“牛肉在哪儿？”

48、防腐溶液：“永远是女嫔相，永远不做新娘。”

49、凯迪拉克汽车：“做领袖的惩罚。”

50、“美丽的美国”运动：“哭泣的印第人。”

51、Charmin：“别挤着Charmin!”

52、小麦一族：“冠军的早餐。”

53、可口可乐：“真正可口可乐。”

54、灰狗长途汽车公司：“只有坐车之趣，没有驾车之累。”

55、克勒格大米咖哩：“咬一口，干干脆。”

56、宝丽莱即拍即得：“就是这么简单。”

57、吉列剃刀：“看着光，感觉爽。”

58、莱唯斯雷面包：“不用是犹太人一样喜欢莱唯斯雷面包。”

59、派伯索丹牙膏：“你也许会奇怪，黄斑哪里去了。”

60、好运香烟：“只为好运，不要甜蜜。”

61、七喜汽水：“这不是可乐。”

62、伟斯科清洁剂：“请涂在领子上。”

63、Sunsweet Prunes：“今天的一个小点，明天会成一条皱纹。”

64、生活谷物：“你好，麦基。”

65、赫特兹汽车租凭公司：“让赫特兹带你上路。”

66、弗斯特格兰特食品公司：“在弗斯特格兰特的背后有什么？”

67、颇度肉鸡：“让一个强硬的男人做一只松软的香鸡。”

68、豪马克（英国伦敦金业工会）：“至诚关怀，真金表达。”

69、花季少女牌床单：“A buck Well spent。”

70、格林斯宝罗集团：“杰克森高地公寓。”

71、斯特恩威钢琴：“不朽的乐器。”

72、利维斯牛仔裤：“501蓝。”

73、布来克格拉马大湖皮草：“是什么活在传奇里？”

74、蓝修女葡萄酒：“斯蒂尔.米拉。”

75、 姆啤酒：“来自天蓝色的水乡。”

76、贵格燕麦片：“shot from guns。”

77、ESPN体育频道：“这里是体育中心。”

78、莫森啤酒：“欢笑的夫妻。”

79、加州牛奶促进委员会：“喝牛奶了吗？”

80、美国电报电话公司：“尽情联络。”

81、布莱尔克里姆护发乳：“每次只用一点点。”

82、卡灵黑标啤酒：“嘿，梅宝来瓶黑标。”

83、铃木汽车：“说谎的乔。”

84、宝马汽车：“终极驾座。”

85、德士古石油公司：“把你的车托给这个颗星，你尽可放心。”

86、可口可乐：“永远是可口可乐。”

87、施乐复印机：“这是一个奇迹。”

88、巴托斯与乔伊斯酒品冷却器：“弗兰克和艾迪”民俗二重唱。

89、丹诺酸牛奶：“俄国的老人。”

91、6字汽车旅馆连锁店：“我们为你留着一盏灯。”

92、吉尔-0餐厅甜点：“比尔考斯比与孩子们。”

93、国际商用机器公司：“卓别林的小流浪形象。”

94、美国旅游者协会：“大猩猩格利拉。”

95、权力卫士：“药箱。”

96、梅宝即食早餐：“今天我40岁了，我要我的梅宝。”

97、巴福林药品：“狂跳的心。”

98、箭牌衬衫：“我的朋友，乔.赫尔姆箕斯，现在是一匹马。”

99、杨.罗比坎姆广告公司：“冲击。”

100、林登.约翰逊竞选美国总统：“第一流的。”

Volkswagen, "Think Small", Doyle Dane Bernbach, 1959

Coca-Cola, "The pause that refreshes", D'Arcy Co., 1929

Marlboro, The Marlboro Man, Leo Burnett Co., 1955

Nike, "Just do it", Wieden & Kennedy, 1988

McDonald's, "You deserve a break today", Needham, Harper & Steers, 1971

DeBeers, "A diamond is forever", N.W. Ayer & Son, 1948

Absolut Vodka, The Absolut Bottle, TBWA, 1981

Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974

Clairol, Does she...or doesn't she?", Foote, Cone & Belding, 1957

Avis, "We try harder", Doyle Dane Bernbach, 1963

Federal Express, "Fast talker", Ally & Gargano, 1982

Apple Computer, "1984", Chiat/Day, 1984

Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s

Pepsi-Cola, "Pepsi-Cola hits the spot", Newell-Emmett Co., 1940s

Maxwell House, "Good to the last drop", Ogilvy, Benson & Mather, 1959

Ivory Soap, "99 and 44/100% Pure", Proctor & Gamble Co., 1882

American Express, "Do you know me?", Ogilvy & Mather, 1975

U.S. Army, "Be all that you can be", N.W. Ayer & Son, 1981

Anacin, "Fast, fast, fast relief", Ted Bates & Co., 1952

Rolling Stone, "Perception. Reality.", Fallon McElligott Rice, 1985

Pepsi-Cola, "The Pepsi generation", Batton, Barton, Durstine & Osborn, 1964

Hathaway Shirts, "The man in the Hathaway shirt", Hewitt, Ogilvy, Benson & Mather, 1951 Burma-Shave, Roadside signs in verse, Allen Odell, 1925

Burger King, "Have it your way", BBDO, 1973

Campbell Soup, "Mmm mm good", BBDO, 1930s

U.S. Forest Service, Smokey the Bear/"Only you can prevent forest fires", Advertising Council/Foote, Cone & Belding

Budweiser, "This Bud's for you", D'Arcy Masius Benton & Bowles, 1970s

Maidenform, "I dreamed I went shopping in my Maidenform bra", Norman, Craig & Kunnel, 1949

Victor Talking Machine Co., "His master's voice", Francis Barraud, 1901

Jordan Motor Car Co., "Somewhere west of Laramie", Edward S. (Ned) Jordan, 1923

Woodbury Soap, "The skin you love to touch", J. Walter Thompson Co., 1911

Benson & Hedges 100s, "The disadvantages", Wells, Rich, Greene, 1960s

National Biscuit Co., Uneeda Biscuits' Boy in Boots, N.W. Ayer & Son, 1899

Energizer, The Energizer Bunny, Chiat/Day, 1989

Morton Salt, "When it rains it pours", N.W. Ayer & Son, 1912

Chanel, "Share the fantasy", Doyle Dane Bernbach, 1979

Saturn, "A different kind of company, A different kind of car.", Hal Riney & Partners, 1989 Crest toothpaste, "Look, Ma! No cavities!", Benton & Bowles, 1958

M&Ms, "Melts in your mouth, not in your hands", Ted Bates & Co., 1954

Timex, "Takes a licking and keeps on ticking", W.B. Doner & Co & predecessor agencies, 1950s Chevrolet, "See the USA in your Chevrolet", Campbell-Ewald, 1950s

Calvin Klein, "Know what comes between me and my Calvins? Nothing!

Reagan for President, "It's morning again in America" Tuesday Team, 1984

Winston cigarettes, "Winston tastes good--like a cigarette should" 1954

U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" Ruthrauff & Ryan, 1925

Camel cigarettes, "I'd walk a mile for a Camel", N. W. Ayer & Son, 1921

Wendy's, "Where's the beef?", Dancer-Fitzgerald-Sample, 1984

Listerine, "Always a bridesmaid, but never a bride", Lambert & Feasley, 1923

Cadillac, "The penalty of leadership", MacManus, John & Adams, 1915

Keep America Beautiful, "Crying Indian", Advertising Council/Marstellar Inc., 1971

Charmin, "Please don't squeeze the Charmin", Benton & Bowles, 1964

Wheaties, "Breakfast of champions", Blackett-Sample-Hummert, 1930s

Coca-Cola, "It's the real thing", McCann-Erickson, 1970

Greyhound, "It's such a comfort to take the bus and leave the driving to us", Grey Advertising, 1957

Kellogg's Rice Krispies, "Snap! Crackle! and Pop!", Leo Burnett Co., 1940s

Polaroid, "It's so simple", Doyle Dane Bernbach, 1977

Gillette, "Look sharp, feel sharp", BBDO, 1940s

Levy's Rye Bread, "You don't have to be Jewish to love Levy's Rye Bread", Doyle Dane Bernbach, 1949

Pepsodent, "You'll wonder where the yellow went", Foote, Cone & Belding, 1956

Lucky Strike cigarettes, "Reach for a Lucky instead of a sweet", Lord & Thomas, 1920s 7 UP, "The Uncola", J. Walter Thompson, 1970s

Wisk detergent, "Ring around the collar", BBDO, 1968

Sunsweet Prunes, "Today the pits, tomorrow the wrinkles", Freberg Ltd., 1970s

Life cereal, "Hey, Mikey", Doyle Dane Bernbach, 1972

Hertz, "Let Hertz put you in the driver's seat", Norman, Craig & Kummel, 1961

Foster Grant, "Who's that behind those Foster Grants?", Geer, Dubois, 1965

Perdue chicken, "It takes a tough man to make tender chicken" Scali, McCabe, Sloves, 1971 Hallmark, "When you care enough to send the very best", Foote, Cone & Belding, 1930s Springmaid sheets, "A buck well spent", In-house, 1948

Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s

Steinway & Sons, "The instrument of the immortals", N.W. Ayer & Sons, 1919

Levi's jeans, "501 Blues", Foote, Cone & Belding, 1984

Blackglama-Great Lakes Mink, "What becomes a legend most?", Jane Trahey Associates, 1960s

Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s Hamm's beer, "From the Land of Sky Blue Waters", Campbell-Mithun, 1950s Quaker Puffed Wheat, "Shot from guns", Lord & Thomas, 1920s

ESPN Sports, "This is SportsCenter", Wieden & Kennedy, 1995

Molson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s

California Milk Processor Board, "Got Milk?", 1993

AT&T, "Reach out and touch someone", N.W. Ayer, 1979

Brylcreem, "A little dab'll do ya", Kenyon & Eckhardt, 1950s

Carling Black Label beer, "Hey Mabel, Black Label!", Lang, Fisher & Stashower, 1940s Isuzu, "Lying Joe Isuzu", Della Famina, Travisano & Partners, 1980s

BMW, "The ultimate driving machine", Ammirati & Puris, 1975

Texaco, "You can trust your car to the men who wear the star", Benton & Bowles, 1940s Coca-Cola, "Always", Creative Artists Agency, 1993

Xerox, "It's a miracle", Needham, Harper & Steers, 1975

Bartles & Jaymes, "Frank and Ed", Hal Riney & Partners, 1985

Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s

Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s

Motel 6, "We'll leave a light on for you", Richards Group, 1988

Jell-O, Bill Cosby with kids, Young & Rubicam, 1975

IBM, Chaplin's Little Tramp character, Lord, Geller, Federico, Einstein, 1982 American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s

Right Guard, "Medicine Cabinet", BBDO, 1960s

Maypo, "I want my Maypo", Fletcher, Calkins & Holden, 1960s

Bufferin, Pounding heartbeat, Young & Rubicam, 1960

Arrow Shirts, "My friend, Joe Holmes, is now a horse", Young & Rubicam, 1938 Young & Rubicam, "Impact", Young & Rubicam, 1930

Lyndon Johnson for President, "Daisy", Doyle Dane Bernbach, 1964