行业背景：

20xx年我国国产品牌的崛起，不仅带给国外润滑油巨头竞争压力，更在垄断中低端润滑油市场的同时，逐步展开了高端润滑油市场的进入，润滑油品质、技术等条件均可与国外厂商媲美。壳牌自然也迎来国内润滑油品牌的围攻，市场份额持续下滑，且时有负面新闻报导缠身，因此扭转企业品牌形象，加强品牌建设势在必行。

推广策略：

在宣传主题上，壳牌修改宣传口径，一改以往着重宣传壳牌喜力润滑油的产品广告宣传，转向对可持续发展推广行动的延续宣传支持，充分展现出“壳牌赋能予人”发展理念，进而形成独特的系列广告宣传主题策略。

表现执行：

●“乘法”描绘的是20xx年年底完工的中海壳牌石油化工有限公司诞生，中海壳牌南海石化项目的建设场景，突出其作为大亚湾石化区启动项目的意义，借助所谓的“乘数效应”带动一方经济发展，阐述壳牌所带了的巨大社会经济效益，强化壳牌所代表的社会人文性质。 ●太阳篇：“如果骏马追不上太阳，我们就把太阳放在马背上。”这充满诗意的广告词句，是壳牌在中国西部推广“中国光明工程”活动的真实写照。结束了新疆广袤的牧场上25万户游牧家庭无电的生活。

●“推动力篇”宣传的主题以描绘未来为主，吸引年轻力量加入到壳牌中国发展战略部署之中，显示出壳牌的虚怀若谷，纳贤以待的企业经营理念，拉近与青年读者的心理距离。 ●“好日子篇”以西北老农的笑脸表达壳牌参与中国西部开发的成功，向受众传达壳牌参与环境保护，致力于改善生态环境的积极心态，塑造壳牌的人文社会形象。

●“未来篇”和“收获篇”则以中海壳牌南海石化项目所引起的村民搬迁及安置行动为背景，选出代表性人物展开报道，从而整体诠释出壳牌的“赋能予人”理念，即在政府和项目企业的职责或义务范围之外，为移民提供了更多的培训、就业机会，为移民不断提高自己的劳动和生活水准赋予某种能力。如此一来，将壳牌的品牌形象再次提升一个新高度，强化壳牌的亲善大使形象。

●“F1篇”则延续电视广告中的表现策略，通过法拉利的完美速度来彰显油品科技，号召大家多买壳牌石化产品。

●“绿色篇”打出洁净能源的概念，旨在掩人耳目：我们壳牌给环境带来的污染是很少很少甚至可以忽略不计的。

关于未来，我们只选择一种计算方式：乘法。

“乘数效应”是中海壳牌南海石化项目正在实现的目标。

南海石化是大亚湾石化区的启动项目，也将是石化区的主体工程，不仅将为广东省提供急需的化工原料，减少对进口的依赖，降低成本，还将吸引更多的国际投资，带动下游制造业、服务业和物流的迅速发展。

大亚湾石化区将是世界级的石化区，并将成为惠州市经济、社会发展的驱动力，而中海壳牌的南海石化项目将是这个动力的引擎。

中海壳牌南海石化项目是中国海洋石油和壳牌的合资项目，位于广东惠州市大亚湾，总投资43亿美元，是迄今最大的中外合资项目之一。

煤，源于绿色，也应归于绿色，溶进洁净的天空。

这块煤，集亿万年草木之精华，其中该蕴含多少时空的故事！人类对煤的认识还很粗浅，但已经有了革命性的进步：煤其实也可以是一种绿色能源，不对环境造成污染。

中国石化巴陵分公司经理朱泽华博士介绍说，壳牌的煤气化技术将为公司的氮肥生产带来新的生机：昂贵的石脑油，使公司的化肥生产负担甚重；今后，以煤为原料，化肥生产不但能扭亏为盈，而且不会给洞庭湖畔的蓝天“抹黑”。

数百年来，煤的简单化利用导致了人们对煤的诸多成见。洁净的用煤技术，让人们重新认识了煤炭资源的价值：发电、生产化肥、合成汽油和柴油、制氢以供燃料电池、利用煤渣烧制建筑材料。

“朱叔叔，煤是怎样变回绿色的？”透过阳光，小博满怀惊奇地找寻着煤回归森林的曲径。

如果骏马追不上太阳，我们就把太阳放在马背上。

山高水长，戈壁茫茫的新疆，夜幕之下不再只有星光点点——游牧人家的毡房里，有了明亮的太阳。马背上的生活不再是苍凉的寂寞，因为太阳的能量也能在夜晚感受；毡房里的歌声不再只有哈萨克一种旋律，收音机的电波送来世界艺术的风情。

通过政府的“光明工程”，壳牌把太阳能产品和技术带给新疆边远牧区的千家万户，把移动的电力带给草原。生活在马背上的哈萨克游牧民族，漫漫转场路已与以往有别——不但毡房里装上了电灯，而且走到哪里，就能亮到哪里！壳牌独立太阳能系统，正适合马背上的生活：轻巧坚固，不怕马背上的颠簸；可以直接用电，也可以把电能储进电池备用；安装也只需五分钟，简单得如同骑马备鞍。

“刚听说那会儿，我就想，要赶快装一个！这下可好了！”提起他新装上的太阳能板，牧民哈帕斯就掩不住满面的兴奋之情。

夸父的远古梦想化作了小小的太阳能收集版。人类走过了漫长的自然崇拜，才发现与其夸父追日，不如借日酬勤。让太阳的能量变成可持续的能源，伴我们生生不息，直到永远。

是谁创造的神话？虔诚的能工巧匠和壳牌科学家。

人类的想象从来没有边界，人类的信念也总能把想象呈现为神话般的现实。

飞天的千古神话和法拉利的现代传奇都是人类信念的杰作。虽一古一今，一幻一实，但信念使二者具有了本质的相亲。

法拉利车队的车坛神话是现代科学的创造，其创造者是一群默默无闻、日复一日工作在F1赛道和实验室里的科学家。其中的壳牌科学家紧随法拉利转战全球，现场分析，改进油品，以超凡品质的燃油和润滑油支持赛车突破性能极限，把风驰电掣的想象呈现为陆地飞翔的现

实。

这个现实正由越来越多的壳牌用户分享。经过F1洗礼的壳牌油品科技正不断用于开发民用汽车油品。

播种光明，不只为当年富足；第一次，种田人的收获无法称量。

刚刚洗脚上田，裤脚还没放下来哩！”东联村委会黄主任笑言。

盼了多年，终于搬迁作了城里人，可在城里的日子样样都得花钱，从前的种田人怎么在养家呢？

中海壳牌正配合惠州市政府的生计恢复计划，帮助搬迁的村民找到新的就业机会。在村委会和村民的参与和市政府的支持下，中海壳牌为搬迁村民组织了健康、安全、环保知识和多种

职业技能的免费培训，协助两个搬迁村各自组建了村办公司，派顾问免费培训管理人员，授予启动工程，帮助公司建设滋生能力，逐步走向市场。

这一排路灯，照亮了中海壳牌南海石化项目周边的澳霞达到，是东联村东益公司的第一项成果。

父辈们总说，种瓜得瓜，种豆得豆。可是栽下路灯，收获的却远不止灯柱??

“上了桂东，东益公司就要继续向外发展了！”身兼公司董事长的黄主任满怀自信地说。 中海壳牌南海石化项目是中国海洋石油和壳牌的合资项目，位于广东惠州市大亚湾，总投资43亿美元，是迄今最大的中外合资项目之一。

刚刚还在梦想今天??今天，她已坚信：未来 已不再是梦。

昨日的田野，近日的石化区，方寸待改，时空已变。

在搬迁村民张新娣看来，不做农民做工人，远不是放下锄头那么简单。

“你要积极主动，与大家合作，要从全局看待自己的工作，”她深有感触地对其他搬迁村民分享新的，“一切全靠自己的努力。做到最好，机会多得很，不怕没事做。”

新娣通过正式招聘程序被中海壳牌南海石化项目录用，在办公大楼里做后勤支持工作。连年前拘谨羞涩的她，现在落落大方，充满自信，一应现代化办公设备他都操作自如，还学会了用电脑。

“培训很重要，”她说，“但关键还要靠自己用新努力。我跟孩子们一样，每天都在学习新东西！”

中海壳牌南海石化项目是中国海洋石油和壳牌的合资项目，位于广东惠州市大亚湾，总投资43亿美元，是迄今最大的中外合资项目之一。

06年底，壳牌的品牌形象塑造进行第二波。

推广主题由原来的“赋能予人”变为“能源之道”，揭下公关、公益的外衣，诉求也显得格外单纯：洁净能源，应对环境挑战。由此可见领导品牌的推广和一般的品牌推广是不同的，壳牌是放眼未来，心系国计民生滴；上海的环境保护问题在壳牌看来是不在话下滴；工厂利用壳牌技术是可以节约用水滴；甚至还可以大大降低原料成本滴。用壳牌自己的话说。就是——为中国和客户创造能源保障、环境保护和经济效益“大丰收”。

是什么把煤和丰收连在一起？

答案就在湖北双环科技股份有限公司的厂区里。在这里，世界上第一套用于生产合成氨的壳牌煤气化装置，源源不断地将黑黝黝的煤块转化成洁净的气体，再制成化肥，送往农田，创造农业的丰收。“用了壳牌煤气化技术，原料就能由昂贵的重油改为国产煤，每年降低生产成本近2亿元！”双环的老总吴党生兴奋地说。

振奋人心之处还不止于此，壳牌煤气化技术可以广泛应用与发电、制氢、生产甲醇、燃气等

领域。在中国这样的产煤大国，意义尤为深远：使用丰富的国内煤资源替代进口油品，不仅显著降低成本，同时更大幅度减少氮氧化物和二氧化硫的排放，避免酸雨和大气污染。“这可是一举多得的好事！”吴党生说。

壳牌煤气化技术于20xx年引入中国，已受权15家中国企业使用，为中国和客户创造能源保障。环境保护和经济效益的“大丰收”。

壳牌，分享领先能源科技，帮助应对能源挑战。

静夜思：都市川流不息的车河，何时变清？

月光清澈如水，更衬托出车水马龙的繁忙。和千千万万的都市居民一样，壳牌全球天然气制油业务中国区代表寒娟也常常向往着繁华与清静可以兼美的那一天。

经济腾飞的同时，上海也同样重视环境的挑战。以可持续发展为目标，上海成立了清洁能源中心。对清洁能源的认识让壳牌和上海走到了一起，在清洁能源领域开展全面合作。代表壳牌，寒娟清洁能源中心共同探讨清洁和可持续发展的愿景及方案——合作项目包括引进洁净的天然气制油燃料，以及向公众宣传新能源和节能知识。通过该中心，壳牌还和同济大学合作建设上海第一家固定的加氧站，预计于20xx年底成。

“我们把上海寻求清洁能源方案视为己任，壳牌的理念和我们不谋而合。“上海清洁能源中心的筹建负责人虞俭说。

壳牌，分享领先能源科技，共创都市美好明天。

我们的工厂里有座看不见的“水库”。

这座世界级规模的中海壳牌石化联合厂，使用了壳牌独有的苯乙烯/环氧丙烷联产工艺，较传统生产工艺，每年省下至少550万吨水，也就是足足一座小型水库的量！

赵云涛是这套装置的工程师，他喜欢用数字说话：“每生产1吨环氧丙烷，传统工艺至少要消耗22吨水，而我们的专利工艺呢？只要1吨水就够了！”

中海壳牌石油是中国迄今为止规模最大大中外合资项目之一，也是壳牌化工业务目前在全球

范围内的最大单笔投资，凭借先进的流程和设计，中海壳牌已成为安全、高效的世界级石化生产企业。

壳牌，分享先进能源科技。帮助应对能源挑战。

 

第二篇：500强网申Open_Questions最强集合 绝密回答技巧!!四大、强生、惠普、联合利华、欧莱雅、箭牌、壳牌。。。

武大Hiall重磅推出：四大、强生、惠普、联合利华、欧莱雅、箭牌、壳牌、汇丰。。。史上500强网申Open Questions最强集合+绝密回答技巧！！

网申Open Question集合

KPMG

1.Please give a brief summary of your current recreational and leisure activities, including sports and holidays.

2.What clubs and societies are you a member of and in what capacity?

3. What factors have influenced your career choice?

4.Outline your career ambitions and objectives.

5.Describe your greatest success or a situation where you exceeded your own expectation？

E&Y

1.Please describe your objective and what you have done to date to achieve it.

2. Please include any other information which you may consider relevant to your application.

PWC

1)Why are you applying for this position?

2)Please explain how your personal qualities, skills, knowledge and working experience will help you to be successful in the position for which you are applying.

3)What community or students' clubs do you belong to and to what extent are you involved?

4)Any additional information?

DTT

If you have completed a work term in a co-op, summer or intern program, please tell us about your experience and how you benefited from it. (Your answer is limited to 1,000 characters.)

If you have been involved in any society, please tell us your role and achievement respectively. (Your answer is limited to 1,000 characters.)

Please let us know your academic and personal accomplishment(s). (Your answer is limited to 1,000 characters.)

Please copy and paste the text from your cover letter here. After pasting your cover letter, please ensure the text is readable.

Please copy and paste the text from your CV/resume here. After pasting your CV/resume, please ensure the text is readable.

Additional InformationCareer Objectives:

Describe a recent project you have worked on which demonstrates your determination to

complete challenging tasks and your ability to work with others.

Why have you applied for this position?

Why do you think you are suitable for this position, and what differentiatesyou from other candidates?

Please give details of any previous work experience detailing the relevant dates (temporary or permanent employment or previous internship).

强生（全中文）

1. 在以上校内/外工作中, 请列举一件您个人感到最自豪的并且由您亲自负责策划实施的成功事例, 并加以具体说明 ( 限200字内)

2. 请描述一下您为何希望应聘该岗位?

3. 请列举您的擅长和不足之处并加以详细说明.

HP、MARS、ICI、箭牌,Open Question 大搜集

HP

Question1:

Give me an example of an important and challenging goal or objective you have set yourself in your study / research or the project you have involved. Why did you set this goal? What planning did you do beforehand? What challenges did you face? How did you overcome these challenges?

Question2:

Give me a specific example of when you had to deal with a sudden change in circumstances at your study / research or the project you have involved. How did you react to the change? What impact did it have on you? What did you do to cope in the most effective way?

MARS

1. Please give an example of a time when you developed a new or different solution to a problem. Why did you think the problem needed a new solution? How did you develop the new solution? What feedback did you receive on how it is working? Please give your answer in English.

2. Please give an example of a career goal that you set yourself. How did you choose the goal that you were aiming towards? What did you do to help you achieve the goal? Please give your answer in English.

3. Sometimes it is difficult to keep the commitments we make to others. Tell me about a situation where this happened to you. Why was it difficult? How did you decide what to do? What was the impact of this decision? Please give your answer in English.

ICI

1. Please state why you are applying for this job?

2. Give an example of a project you have undertaken or an event you have organised. What goals did you set and how did you ensure you achieved them? Describe how your planning and organisation contributed to the success. What would you have done different?

3. Describe a time where you had to make an unpopular decision and get others to commit to it? What was the decision and what steps did you take to ‘sell’ your decision? What was the outcome?

4. Please describe your most recent experience of working with and/or leading a team. What was the project and your role? What objectives did you set and how did you ensure all the team members worked to achieve them?

5. Describe a time when you saw a problem differently than others. What was you solution and how did you arrive at it? What did this experience tell you about your ability to be innovative?

箭牌

1. Describe the most difficult situation (both physical or psychological) that you have experienced, and what you have done to overcome the difficulties?

2. Describe a typical experience when you need to work closely with a group of people to achieve a goal. What's the goal, your role and the outcome? Or describe a time you need to resolve conflicts with others. What's the conflict and how the conflict was resolved?

3. Describe a time that you had successfully finished a work/plan ahead of schedule.

4. Describe a situation where you have adopted/initiated new approaches?

5. Describe the most complex plan you have developed involving many resources, and what you have done to achieve your goal.

6. Tell me about a time when you had to make a tough or critical or difficult decision. What was the situation? How the decision was made?

7. Tell me about a time when your input motivated others to reach a team goal?

欧莱雅

1、Please describe a situation that your idea was not immediately accepted by others? How did you try to convince them? What was the outcome?

2、Please describe an occasion where you met with real difficulties. How did you solve the problem?

联合利华（*是必须做）

1. Describe a time when you had to come up with a new solution to overcome the considerable resistance and solve the complex problem finally? (No more than 1000 letters)

* 2. Describe the situation where you had to convince someone who was not easily to be convinced? What did you do? (No more than 1000 letters)

* 3. Please describe a time when you saw an opportunity to really make a difference on yourself? (No more than 1000 letters)

* 4. Have you ever been part of a workgroup and attained the group goal through the joint efforts? What role did you play in the whole process? (No more than 1000 letters)

* 5. Tell us you strength which make yourself different from other applicants? (No more than 200 letters)

* 6. What are your short term plans? (No more than 200 letters)

* 7. Why are you interested in applying Unilever? (No more than 300 letters)

8. What are your expectations to Unilever Management Trainee Program? (No more than 500 letters)

英博啤酒

1. Please describe an experience where you led a team or took a lead in a project. Indicate what you feel were your top 3 areas of success and learning points from this experience

2. Please indicate your motivation/s for applying to the InBev Own Your FutureProgram and how do you see it aligned to your personal/career objectives.

3. Please indicate what you feel are the top 3 most important factors to work well in a team with people from different backgrounds and culture.

4. Please describe what you think are the top 3 key challenges for a multinational company to succeed in China and why?

Nestle

1、What are the four key elements that "THE RIGHT PEOPLE" possess to meet Nestle's requirements?

2、What are your key criteria in selecting a job? Are you interested in other industries?

3、Ask most older people to identify the key to success, and they are likely to reply " hard work". What are your comments? What do you think are the essential "qualities" that the young job seeker lacks in being successful in his/her career development?

Mars

1.Please give an example of a time when you developed a new or different solution to a problem. Why did you think the problem needed a new solution?

How did you develop the new solution? What feedback did you receive on how it is working? Please give your answer in English.

2.Please give an example of a career goal that you set yourself. How did you choose the goal that you were aiming towards? What did you do to help you achieve the goal? Please give your answer in English.

3. Sometimes it is difficult to keep the commitments we make to others. Tell me about a situation where this happened to you. Why was it difficult? How did you decide what to do? What was the impact of this decision? Please give your answer in English.

BP

1、Please state your native language. What are other languages that you can read and write in? Please also list any other languages you are able to read and write to a business standard

2、Why do you want to join BP & BP IST

3、In no more than 300 words, please tell us about a time when you set yourself a really challenging goal. What was the situation? Why was it challenging to you? What were the obstacles you faced in achieving this goal? How did you approach this and what outcomes did you achieve?

4、In no more than 300 words, please tell us about a recent situation when you have acted upon an opportunity to make, raise or save money, or maximised the results you achieved with available resources. What was the situation? What did you do? What was the outcome?

5、In no more than 300 words, please tell us about a time when you had to solve a complex problem. What was the problem? What steps did you take to identify a solution? What was the outcome?

Nivea(妮维雅)

1. Pleases tell why you are applying for this job?

2. Give an example of a project you have undertaken or an event you have organized. What goals did you set and how did you ensure you achieved them? Describe how your planning and

organization contributed to the success. What would you have done different?

3. Describe a time where you had to make an unpopular decision and get others to committees? What was the decision and what steps did you take to 'sell' your decision? What was the outcome?

Danone(达能)

How would your colleagues/classmates describe you in five words? On what evidence would they base this assessment?

如果只能五个词，你的同事或同学将怎样来描述你？根据是什么？

Coca-Cola

1. Describe an example of a good decision you made recently. What alternatives did you consider? Why was it a good decision?

2. Describe a project or idea that was sold or implemented primarily because of your efforts?

3. Please give us an example that you were part of a team to accomplish a task. What was your role and contribution?

4. Please tell us your career plan and the reasons why you choose Coca-Cola’s your starting point?

Adidas

1. What are your favorite sports and what enjoyment do you get from playing?

2. What is/are your favorite team/teams?

3. Tell us something new you learned recently.

4. Tell us something you plan to learning nearly future and why.

5. Have you ever been in a situation where you had to do something you disliked but did it for the sake of the team's benefit?

SC Johnson

1. Please give an example to indicate how you set up a goal and keep overcoming difficulties to attain it. (Describe every detail you experienced)

2. Please give an example to indicate how effectively work with others to complete something.(Descries every detail you experienced)

3. Please give an example to indicate how you organize/preside an activity successfully.(Describe every detail you experienced)

4. How did you know about our company? Please describe the products you’re your understanding of our company

LOREAL

1. Would you please describe yourself in 3-4 lines?(limited in 500 words)

2. Could you tell us why we should choose you as a Loreal Person, and what makes you unique?(limited in 500 words)

3. What is your short-term and long-term career plan?(limited in 500 words)

4. What kind of group activities are you interested in and what type of role do you often play?(limited in 500 words)

5. Please use one sentence to give a definition of 'Beauty', and describe the most beautiful thing in your life.(limited in 500 words)

1. Please describe yourself about your characters, hobbies, etc.(limited in 500 words)

2. Please give an example of how you deal with a difficult situation.(limited in 500 words)

3. Please tell us your understanding of Loreal’s image now, and how will you contribute to Loreal’s image if you are part of Loreal?(limited in 500 words)

4. Please design a slogan for hair coloration product in China and describe your idea in details.(limited in 500 words)

5. Please use one sentence to give a definition of 'Beauty', and describe the most beautiful thing in your life.(limited in 500 words)

HSBC

1、Please state why you chose to follow these activities and how they have contributed to your personal development. You may wish to give details of your role, whether anyone else was involved and any difficulties you encountered.

2、Please state how you have benefited from your work experience.

Other than academic success, what has been your greatest achievement to date? What do you see as your personal strength, and why?

3、why the position you have applied for is appropriate for you; why you have selected HSBC; and

what your career objectives are.

SHELL（壳牌的经典Open Question，每年都一样，不怕你事先准备，可以用中文，就怕你的人不够优秀。有兴趣、有毅力的来事先准备一下吧，花个半天能准备出一份令自己满意的答案就不错了。（再赞壳牌一下，用中文填写即可；Shell最看重素质，英语能力一般即可）

1、Please give reasons for your preference. 请给出选择该职业的原因

2、In Shell we often work in challenging environments and have to strive to achieve our objectives. Please describe your most outstanding non-academic achievement highlighting your approach to any significant difficulties faced in meeting your objective(s).

在壳牌，我们经常在一种富有挑战性的环境中工作，并会竭尽全力实现自己的目标。请描述你最突出的非学业成就并着重叙述为实现目标而采用的方法。

3、Shell contains a diverse mix of talented individuals who sometimes have different ideas on how to proceed. The ability to draw on these differences, influence others and then move forward with a common purpose is critical. Please describe a challenging occasion, which required your persuasive skills and your ability to organize other people in order to reach a successful resolution.

壳牌是一个多种人才的聚合体，很多时候组织中会有不同想法。所以接纳不同，创新沟通，达成共识，协力推进是非常重要的。请描述一个运用你的说服能力和协调能力而取得成功的事例。

4、The energy business provides a dynamic working environment and our ability to initiate change is key to ensuring that we retain our competitive edge. Please describe the most innovative change that you have initiated and what you did to implement this change.

能源业务提供了一个日益变化的商务环境，我们的创新能力是保持竞争优势的关键。请描述由你发起的一项创新并叙述是怎样实现的。

5、Due to the complexity of the business we pursue around the world, critical thinking and analytical skills are essential. To help us evaluate these skills, please analyze fully the main challenges associated with environment protection and its future trends. (Please use your own analysis. We do not expect you to research this area.)

由于我们所从事业务的复杂性，逻辑思维能力和分析能力是非常重要的。为帮助我们评估这些能力，请全面地分析环境保护所面临的挑战及其未来的发展趋势。(请陈述你个人的分析。我们并不要求你对这个领域进行专门研究）

6、In this case, you are assuming the role of Business Development Manager of Shell Retail business. As part of its Retail business strategy, the company plans to lease a location to open a convenience retailing store. There are two landlords (A&B) each of which offers a different location for your selection.Location A has higher number of passer-bys but costs more to lease,

and Location B is situated in a place with lower number of passer-bys but costs less to lease as compared with Location A.

You are invited to present your analysis of the followings:

1)What kind of additional information/data do you need to collect/get in oder to make the decision?

2)What are your selection criteria?

3)How would you make your final decision in steps?

在本题中，我们假定你是壳牌公司零售业务部门业务发展经理。作为零售连锁业务策略的一部分，公司计划开设一家便利超市。有两位业主（甲和乙）分别向你提供了可供租赁的一块场地。其中，甲的场地所处位置人流量较大，但要价较高；乙的场地所处位置人流量较小，但要价较低。

请就下列问题进行分析：

1)除了上述信息以外，你还需要获取其他哪些信息？

2)你选择场地的标准有哪些？

3)你将如何逐步做出最后的决定？

其他

1. Give an example of a time when you were leading and influencing the direction of a project or task.

领导能力，承担风险的能力

A：At the end of November in 2005, we successfully held an exhibition which was initiated and led by me. We positioned it as the First Architectural Students’ Portfolio Exhibition, which, as you can see would be unprecedented.

First, I drafted the schedule and divided the 25 classmates into 6 groups to undertake some certain tasks. Everyone in a team was distributed the appropriate work after considering his or her talents. Second, since the cost of project was beyond our affordability, we had to attract others to support us. After negotiating with Jinzhao Decoration Company, they finally agreed to sponsor us 800yuan by making an advertisement for them as a return. In addition, we got 1300yuan from our college. Third, because all the groups’ work had been completed, we hired 300 steer pipes which were 3 meters long and some other ones which more or less than 3meters from the Building leasing company. At last, we, all the 25 classmates, spent two days to structure the framework and prepared the exhibits.

Finally, our performance was very successful. Not only did we complete it on time, but also got good comments from all the teachers and students.

2.Describe a situation when you faced a difficult problem and how you solved it.

创新能力 主动性 冒险精神 求胜心理

A: At the beginning of our design course of ecological building, we were asked to choose a good place for the design. Then we quickly established our team by four classmates and we chose a very beautiful scenic spot as our location. What made us frustrated is that there was little information as reference. But as you know the architecture is one major which based on the facts. Anyone who designs a building is requested to investigate the environment of the location. Though we spent a great deal of time to gather information from searching on the internet and books in our library, we still got little to support. So I suggested that we can go to the local place to make questionnaires. When the questionnaires were completed, we started our journey. We investigated nearly 100 persons in two days, and inspected the scenic spot which lies nearby the Yellow River. So as you can see, we got the first hand information by ourselves, which helped us to finish the design very smoothly.

3.Give an example of a time when you were able to come up with new ideas that were key to the success of some activity or project.

创新能力 主动性

After I took charge of the Yixin Youth Volunteer Service and did some activities in university to make the team better, I began to develop out of campus. When knowing more about the special day—day for helping the physically challenged. I initiatively contacted with the Physically Challenged Federations of Shaanxi Province, which was the largest organization established for helping those challenged in Shannxi. I understood that this was a chance for us to develop. So we cooperated with them to hold an activity in the special day. We paid a visit to the children who accepted treatment for free in Bo’ai Hospital actually.

Because the very good opportunity, we were reported by many medias such as Guangming Daily, Shaanxi TV Station and some websites.

Open Question分类

（总结一下，发现open question差不多分为这5类）

1。about Career objective, why do you apply for this positon

Example:1)Why do you apply for this position? (最常见的）

2)Why are you interested in Dow and your main achievement that differentiate you from other

applicants?

3)Please describe your career objective and what you have done to date to achieve it.

2。about your social activities(related to the position you applied

Example:1)亲自策划的实践活动中，成功实施的案例

2)Please briefly describe what kind of leadership position/organization that you have experienced

3.about a specific situation(help to highlight the quality required by the positon

Example:1)Please describe an occasion where you met with real difficulties. How did you solve the problem?

2)Please briefly describe a difficult or complex problem you have faced and how did you approach and solve it

4.about personal information(strengths, weakness, hobbies

Example:1)Please give a brief summary of your current recreational and leisure activities,including sports and hobbies.

5.others

Example:1)What is your definition of success?

1、关于职业生涯目标，你为什么申请这个职位

例如：

1）你为什么申请这个职位呢？ （最常见的）

2）为什么您有兴趣在道琼工业指数和您的主要成就，区分你从其他申请人？

3）请描述您的职业生涯的目标是什么你做了迄今为实现这一目标。

2、你的社交活动

例如：

1）亲自策划的实践活动中，成功实施的案例

2）请简要描述什么样的领导地位/组织，你经历了

3.about具体情况

例如： 1 ）请描述一个机会，您会见了实际困难。你们是怎么解决这个问题？ 2 ）请简要描述一个困难或复杂的问题，您所面临的和你是如何解决的办法和它

4.about个人资料（优势，弱点，嗜好）

例如： 1 ）请简要介绍您目前的娱乐和休闲活动，包括体育和文娱活动。

5.others

例如： 1 ）什么是您定义的成功？

关注HiAll的多元领导力大赛

The open questions are designed to test:

?Your understanding of and preparation for the post

?Your attributes such as creativity, communication skills, execution capability, team spirit and leadership potential.

?Your English writing skills

The 4-R principle when answering open questions:

Real

Relevant

Readable

Representative

Strategy 1. Correspond your experiences to the required credentials

Strategy 2. Customize your experience when applying for different industries

Strategy 3. Find your unique experience and apply the same principles