“4Ps”

?    Provide the customer with the right( product )at the right (price),

?    promote it in the most attractive way (promotion) and

?    Making it easily available (place).

?    Product  Promotion  Place   Price

  These 4 factors are often referred to as the ‘4 Ps’ or the marketing mix 市场经营组合 ,销售组合

4C s: product ---customer value            unit price 单价   port of lading 装运港 

     Promotion---communication          port of destination 卸货港   

     Place---convenience

     Price---cost to the customer

Travel classes

1. First Class 头等舱

2. Business Class 商务舱

3. Economy Class  经济舱

3.How to analyze the company’s performance?

1.A SWOT analysis is an analysis of the company’s strengths (S) and weaknesses (W) and also of the opportunities (O) and threats (T) that face the company.

2. it assesses performance not just in the company, but against other similar firms.

3. The info helps managers plan and make strategic decisions about the future of the company.

4. Sometimes it can be useful to get a management consultant to do the analysis and recommend changes to make it more efficient.

L/C (Letter of Credit)信用证

  Draft 汇票  Note 本票 Check 支票 

R  1. ① Documentary L/C 跟单信用证

R     ② Clean L/C 光票信用证

R  2.  ① Irrevocable L/C 不可撤销信用证

R      ② Revocable L/C 可撤销信用证

R  ① Confirmed letter of Credit 保兑信用证

R            with a Confirming Bank 保兑行

R      ② Unconfirmed letter of Credit 不保兑信用证

R   4. ① Sight L/C 即期(付款)信用证

R      ② Time L/C  远期信用证

R        Deferred Payment Credit 延期(付款)信用证

R  L/C > D/P at sight > D/P after sight > D/A

R  Documentary Collection 跟单托收*

1) D/P (Documents against Payment) 付款交单

2) D/A (Documents against Acceptance)    承兑交单

D/A is always after sight  

CIF:  Cost, insurance and freight到岸价

CFR: Cost and Freight=C&F 成本加运费

FOB: Free on board (装运港)船上交货价,离岸价

FAS:  Free Alongside Ship(装运港)船边交

COD: cash on delivery 货到付款

EMP： European  main ports

ETA :估计到达时间

B/L：提货

?          1. Bill of Lading 提货单

?          2. Invoice 发票

?          3. Packing List / Weight Memo / Measurement List

?             装箱单/重量单/尺码单

?          Airway Bill (of Lading)   空运提单

?          Ocean Bill of Lading, B/L 海运提单

?          Partial shipment  分批装运

?          ETA (estimated time of arrival) 预抵期

?          Inquiry 询盘   Offer 发盘   Counter offer  还盘    Acceptance 接盘     Sales contract销售合同

?          Discounts for bulk =quantity discount 大量购买折扣

?          Cash /seasonal discount 付现、季节性折扣

?          Commission 佣金   Transaction 交易

?          Hike 高涨 Slide 跌落 Shoot up 猛增 Slip back 倒退 bottom out 最低  lay of 裁员  advertising campaign 广告宣传活动  inventory 存货清单 aviation 航空 

?          Year on year 与上年同期相比 over haul 检修 mechanic 技工

?          Agenda 议事日程  minutes 会议记录  work ethics 职业操守

?          分机 Extension  总机 switch board

?          Annual revenue 年收入  employees/head count 职员人数

?          Quality first ,trust foremost 质量第一 ，诚信至上

?          Marketer 营销商 He who has an art has everywhere a part 有一技之长者到处都可以立足。

?          求职信 letter of application  简历 curriculum vitae or resume

?          Telephone Interview 电话删选面试  In—person Interview 现场面试

?          Managing director  总经理  senior manager  高级经理 

?           

 

第二篇：商务英语第一章总结

Sole Proprietorships 个人独资企业 Partnerships 合伙企业

Joint Ventures 合资企业

Limited Liability Companies 有限责任公司 Franchising 特许经营

General partnership 普通合伙

Limited partnership 有限合伙

Non-profit corporation 非盈利性的公司 Limited liability 有限责任

Transfer of ownership 所有权转移 Greater capital base 强大的资金基础 Double taxation 双重课税

Credit limitations 信用局限性

Going public 上市

Horizontal merger 横向兼并

Vertical merger 纵向兼并

Conglomerate merger 混合兼并