Report on how SoundBlaster band can improve on their success

Introduction

The purpose of this report is to prepare a presentation strategy for the band how to remain successful. The music group Soundblaster who successful in Hear to Believe but after three years they have no changes so many fans left .Should give the Soundblaster band a new direction, changing the band sank the same style. Let more people know about them and like their music. The report is give to the band’s manager on December 26.

Proceedings

In the collection of band information or data in the methods and procedures. We used the following methods. First of all, we are from the band’s company to obtain relevant date. Secondly a questionnaire was completed by those who were surveyed. The third is through interviews with fans.

Findings

From the band’s company the findings of the investigation indicate that the band’s most prosperous period in 20## year. From 20## to 2003, the band career on the rise. But after 20## year, it began to decline. As it can be seen from the chart the sales of merchandise on last three tours is decreasing. From 20## to 2003, the number of CD sales increased from 3.5 million copies to 5.1 million copies. But after 20## years until 2007, there was a drop in the number of CD sales from 5.1 million copies to 2.9 million copies.

In the questionnaire survey, we mainly investigate what type of music is people like and what are the reasons. We found that everyone favorite type of music is different. However, whether you like the kind of music for reasons including the following that the story described in music, rhythm, stylistically different and artist own charisma. According to statistics, the way forks know the music is television and other media, friends and magazines.

In interview with all fans of the Soundblaster band, we mainly ask fans to like band’s the reason. And why some of them do not like and do not buy albums. Through interviews, we conclude that love this band’s songs on the music because of their dedication to music, they sing the feeling, they

Songs can be sung depths of the human soul and attracted to their personality. Since they have so many advantages, then, why some are no longer used to like the band’s fans to support them. Because they genre did not change in recent year. All the songs are similar.

Conclusions

With the rapid development of entertainment, music development is very fast. There have a lot of singers and bands. They have created a lot of music. At the same time, artists and their works in order to remember and recognition by others is very difficult. Like music as like people. A long time would have no fresh, no longer like. Therefore, the band needs to make changes. Brokerage firm can shape from band members and music styles to make changes. But some things can not be changed. Many people like they are serious about music, the feeling of singing. These characteristics are to be retained.

Recommendations

Through data collection and information control, we believe that the following aspects should be improved from the popular band.

Define a clear target for Soundblaster:

First, we must clearly set for each member, each member assigned to different tasks, to achieve the perfect combination.

Second, change the genre, they are beautiful romantic past record, this album is defined as the nostalgia category.

Develop the band’s brand:

In today’s society, the brand is very important. We first have to design a logo for the band. The logo must be distinctive feature easy to remember. When people see this logo you know the band related products. Successful design communicates an idea. This means there is no standard for creating an album cover, logo, or gig poster for the band. The artwork simply must be appropriate to the subject and convey the band’s sound, motivation and style to the viewer. With more and more music being published digitally, the format of the artwork is also a necessary consideration.

Develop the band’s music and attract new fans:

The quality of the development of the band, the most important thing is the quality of the song. We can record the new production team invited outstanding lyrics and music written for the band. We can also include some of the album the band’s original songs. Good music will attract more fans.

Increasing sales of music and merchandising:

We can regard the band as a commodity.

First, let more people know their songs. Use their songs on TV commercials or in a film. When people are attracted to TV or film, the drama of the episode or the theme song will be given a special feeling. We can also play in the major shopping malls of their songs. On website advertising include a link to a free download of one of the new songs.

Second, let the band members often within sight of the fans. Can hold concerts, open autograph session, attended the award ceremony, participate in a film, publishing a photo album. They can also participate in product endorsement deals.

Third, lunch a range of aftershave or perfume called Soundblaster and includes this smell inside the CDs. Or give out free T-shirt to younger people to wear at fashionable nightclubs.

Appendices

Questionnaire

1．Your gender (  )

A female B male

2．Favorite type of music（ ）

A popular music B rock music C jazz D light music E classical

3．The main way to understand music (  )

A media B introduced by others C magazine

4.  DO you like a song of the main factors (  )

A melody sounds B the lyrics are narrative

C a flavor of the times D favorite TV theme song

5.  You will listen to you idol concert (  )

A Yes B No

6.  You will go to buy related products do you idol (  )

A Yes B No

Chart

CD Sales

 

第二篇：英语论文范文 A report about performance of McGrew PLC

Part six Analysis of cash flow statement

( a ) statement of cash flow fluctuation analysis:

In 1, generated from operating activities net cash flow114100 yuan, an increase of 5970800 yuan, grow 102%;

In 2, net cash flow from investment activities of -304.1 million, -175.92million compared to the same period last year, an increase of 1281000 yuan net expenditure;

In 3, net cash flow from financing activities of -157.38 million, compared to the same period last year6216000 yuan net cash expenditures 778.98;

In 4, cash and cash equivalents of -450.08 million, compared to the same period last year -853.24 million net spending4031600 yuan, net increase of cash and cash equivalents sales up 47%.

Generated from operating activities net cash flow is only 114100 yuan, that is insufficient to pay business inventory expenses, but not return investment activities, financing activities cash flow is negative, that is now in the period of repayment of a loan. The cash flow is negative, shows that the company's cash flow is not optimistic.

( two) cash flow data analysis

In 1, operating cash flow to indicate operating cash income cannot compensate the expenditure.

2, the purchase and sale of cash ratio92%, close to the cost of goods sold was 90%. This ratio indicates the production and sales of normal operation, no backlog of inventory.

3, sales revenue return rate91%, indicating sales product fund credit ratio is too high, the ratio should generally not be less than 95%, less than 90% indicates the accounts receivable credit cash return risk bias.

Five, the analysis of financial index

( a ) the profit ability analysisLong term assets return rate of 2.1%, compared with a year earlier by 20.3%; the rate of return on total assets0.6%,55.5% fall;10.3% gross margin; fall 17.4%; sales net profit rate1.4%; fall 57.2%; cost profit rate was 1.1%, down 72%; the sales income twice grows, but profitability declined.

( two) short-term debt-paying ability analysis

The flow rate of 143.9%, compared with a year earlier growth29.3%; quick ratio 105.2%, grow 79.1%; that this period because the loan amount increased, for the flow of money grew quickly, enterprise short-term debt-paying ability is very strong; cash ratio42.1%, exceed the safe ratio20%. Suggest to repay short-term debt security better, but at the same time explain capital structure not quite reasonable, liquidity failed to adequately for production and management.

( three) long-term solvency analysis: and a year earlier than the total debt ratio53%, grow 7.4%, is still in a safe range; equity ratio31.1%, should be in commonly 50% as well, the ratio is too low, that financial structure is irrational, failed to effectively use the loan fund; interest protection multiples of 192%, fall 35.1% because of; show reduced profits increased interest payments, long-term debt paying ability than the same period last year in the fall.

Part seven Advice and improvement measures

( one) cost profit rate is low it is to restrict the profitability of the company's bottleneck. Suggestions on expanding sales and pay close attention to product cost saving energy analysis of the utilization rate of raw materials, product changes, to the management, production to profit.

( two) the accounts receivable credit proportion is too large, for the effective control of the financial risk, suggest to receivables collection efforts at the same time, moderately tight credit control ratio. For adverse or risk debt sales area, with special attention to credit income.

( three) beware due to exchange rate fluctuations, bank lending policies and other external negative effects of the financial risk. Should reasonable use fund, always attach importance to cash flow, reduce financial risk.