开发信模板(一)

Company Name:

Mailing Add:

Tel.:

Fax.:

Email:

Web.:

Kind Attn.: Mr. Jack Wey-- General Manager (hope I would be the GM one day)

Subject: XXXXX Cooperation/

Dear Mr. Jack Wey

[Your company] is the main [your product] manufacturer in China since 1968, our major clients are[those have very good reputation and renown companies in the field that have direct or indirect biz with your company, i.e. IBM, SONY .. ].

We believe that you can rely on us as we provide you quite satisfactory service and products with best quality at most competitive price in the world. We are very happy if you do not hesitate to send us any of your inquiries and we will always give satisfactory services.

Products: (product range)

Standards: (product design standard, if any)

Service: (product applicable field, function)

Size: (don’t fuckingly tell your client you don’t know)

Etc.

Certificates: (certificates that your company got)

Annual Sales Turnover: ( just list some number here,)

Staff No.staff no of your company, if your company is big, if not, omit this point) Cover of Land list some number here)

Looking forward to hearing from you at your convenience.

Thanks &best regards,

P.S. I am attaching our product catalogue/scope of service for your future reference in my following email to you, please kindly check.

( please don’t send your product catalogue in the email, you are telling him here is showing your respect to him that you are sending good info to him,but not spam, therefore, you better send another email to your client with your product catalogue. Your client will check it if your products are of him/her interest)

YOUR NAME

POSITION

DEPARTMENT

COMPANY NAME

ADD

TEL

MOBILE

FAX

EMAIL

WEB

Dear all, I am jack wey, this above mentioned email for marketing is only one sample to your general potential clients, it would be revised accordingly to different clients.

Kindly be informed that email marketing is mainly depending on your SET title, therefore pls try to improve TO SET THE TITLE OF YOUR EMAIL.

（开发信的成功与否，跟开发信内容的大少无关，关键是你怎么把涉及到客户每一个利益、兴趣都说到，能连起来，他都会像继续看下去，要不我们还看电视连续剧干嘛？)

邮件开发成功与否与以下几个方面有关（个人认为）：（按主次顺序）

1. 邮件标题（要是我，邮件标题一看就知道是推

2. 邮件内容是否吸引/对客户是否有效，有利可图；客户是否感兴趣.

3. 所联系的人的职位和权利（Pls send to the RIGHT PERSON）

4. 发信人日后沟通技巧，plus

5. others

以上的开发信只是针对任意一家公司，如果要想开发信更成功，你就得研究或者了解一下这个公司的情况再发。

有的开发信中，并不能把所有东西都一一列出来，所以一天发个100封的开发信的人，一天很难记下前天发给谁了，日后很难去跟踪，也不知道自己以前说了什么，如果是这样，最好做个记录；邮件已发出3天之内，马上再发一封邮件跟踪，过2如没有回复，再发一封了解，第三封邮件刚发后30分钟，马上给个电话。

记住，成功的开发信，一般要有电话跟踪才能比较有效果，当然有幸运的人，或是客户也正好有询价，有货采购才会直接跟你联系，所以为什么要日后电话沟通的原因。现在一般一个客户一天能收到很多信，你只有电话过去了，说明你请况，他才知道你是谁，什么公司，下次在电话的时候，他会说“oh, Jack? Jack wey from China,XXX company? Oh, how are you? ?..”.

开发信模板(二)

Dear Mr. JACK,

Thank you for your e-mail &I do appreciate the content.（讲得是我开发信的内容）

I do not have any hesitation to start business with your esteemed company.对我公司感兴趣 Thus I ask you kindly to arrange courier me full set of all your catalogs in one binder along with copies of all your certificates , end user approvals ,..etc. 需要一些文件进一步合作

Also, I would like to hear from you in details about your previous operation in middle east area .

Do you have agent,distributer,..etc?想成为我们代理分销商

Best Regards

XXXXXXXXXXXXX

现在说说我开发信主要的信息：

标题： Mr. XXX + 他公司的名称 （点名道姓和公司，一目了然）

内容：

MOrning！ Mr. XXXXXX

This is Jack, Sales Manager from a well established PRODUCT manufacturer in China. Hope I reach the right person at the right time to talk about PRODUCT cooperation and strategies for your company?

I did a little bit research on your company and I’m sure you would be continuously looking at opportunities to expand your product supplying scope/services and make it as the brand to own

your company reputation in the PRODUCT market and increase your market return with your constant efforts.

We can fulfill any of your business needs and maximize your business profits compared with lots of PRODUCT manufacturers as we are newly launching DDDD brand PRODUCT in international market. Our business reference includes:

20 years appointed OEM for EU,USA PRODUCT manufacturers

Approvals from .......(主要客户，最好是国际同行知名企业)?

70%~80% products for international application

(for more details, please contact us) 这个地方用黄色文字背景，突出公司优势

As the GM of 客户公司名称 , it is your responsibility to find a sustainable and trustworthy business partner relationship and ensure a promising company future. 我的公司 is interested in cooperating with you to uncover the PRODUCT demand of 客户市场 market from now on. As you have experiences in PROCUT, it would be easier to seize the opportunity to win great PRODUCT demand in 客户市场。

（这里很明显的标示你的合作意图和对客户公司的了解及所联系人的职责所在，没有人会反对你强调他的职责和利益）

Hope to have your excited feedback TODAY.

Thanks ards,

JACK

24 hours available for you!

 

第二篇：外贸老手的开发信模板

外贸老手的开发信模板

Hi Sir, Glad to hear that you're on the market for fiberglass. We specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price. Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation!

Tks & br,

Jack

**** company (这里留下公司名、电话、传真、邮件就可以了，正文就可以写的很简单。) Tel: ***

Fax: ***

Mail: ***

Website: http://www.####.com (请记住，如果你非要在里面加上网页链接，请放在签名里，不要放正文，让人感觉更像搞推销的，不太好。)

外国人版本 Hey guy,

XYZ trading here, exporting LANTERNS with good quality and low price in US.

Call me, let's talk details.

Rgds,

Rick

Cell phone: ***

一：开发信后客户没回音，催！！！！ Dear ***,

Sorry to trouble you again!

Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.

Thank you in advance!

Best regards,

Cindy

先写得委婉一点，把你上次写给他的邮件放在下面。如果他还是没回复，那就再重新发一遍，上面加上大写的红色的或者粗体的“RE-SEND！！！”如果还是没消息，就打电话吧~

二：展会上遇到的客户开发信 Hi Alex,

How are you doing? Glad to get your name card from HK fair.

This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved!

Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment.

Hope to get good news from you! Thanks.

Best regards,

Sandy

Sales assistant

Sandy，我要说一点，你的情况和其他朋友又不一样了。你在展会上拿到过客人的名片，而且客人曾经对某一款产品感兴趣，那简直是一个相当好的机会！只要你把握住了，成交可能性是很大的！这种情况下，你特别要标注出他在展会上选的东西，而且主动提供详细资料和报价，这一点至关重要！

客人很忙的，他可能在香港展上去过很多同行那边，问同一个产品，他会收到很多很多邮件，恐怕根本没空回复或主动联系你，所以你一定要主动出击，提供完整的资料和好的价格，然后跟进，赢得他的信任！如果像你刚才那样，问他是不是有兴趣，有兴趣你会给他详细资料，客人会觉得很烦的，觉得你怎么需要推一下动一下，做业务要学会主动，客人一个眼色，你就要能完成三四个动作。客人问你价格，你连详细参数尺寸包装材料都一并提供了。

客人问你说明书，你连设计稿和文字都完整无误地给他参考。客人需要彩盒，你不止给了他图片，还有准确尺寸的刀模图，连别的客人的彩盒也一并给他做设计参考。你说，客人是不是会对你印象很好？

三：寄样品运费让对方出（到付）的委婉邮件 Hi ***,

Thank you so much for your kind reply!

Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. I'll inform you the tracking number after parcel picked!

Please contact me if further questions. Thank you!

Kind regards,

C

四：客户嫌价格高时，你的回复

政策：让他知道你的价格没有报高，不是人家一说便宜点，你嗖的给人家少了一半价格，而是改变产品规格，比如包装由好的改次的，长度改短点，重量要少点，或者功率低点。

Dear Kelvin,

Thank you so much for your kind mail!

Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc.

Pls don't worry about the quality. Price is important, but quality counts for much more!

Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material saved!

All the luminosity and the body look the same! I think it's workable for both of us. Any comments?

Best regards,

C

五：发了PI后客户没回信，催！！！ Hi ***,

Sorry to trouble you again!

Regarding the PI dated on ***, could you pls sign and confirm by return

asap? Because we need plenty of time for arranging mass production!

It's a long time since I have got your reply last time. How is everything going on? If anything changed, pls keep me posted!

Thanks and best regards,

***

六：寄了样品，并且感觉客户应该是满意的，但是他没有回音，这里你发这个不错 Dear ***,

Sorry to trouble you again!

Regarding the project we discussed last time, could you pls confirm by return today? Because we need plenty of time for mass production. P/I will be sent to you asap after your confirmation.

If anything changed, pls keep me posted! Thank you!

Best regards,

***

或者简单版 Dear ***,

What about the final decision about our samples? We need your comments to go ahead!

Thank you!

Kind regards,

Renee

*** Co. Ltd.

Tel: ***

Fax: *** Mail: ***

Web: ***

七 :客人死命的砍价，这时你不能一下子给人家底价，可以用采购数量来给他打个小折，这样就算价格低了，数量上也补点进来。

Dear sir,

Pls find the re-checking the price as follows:

1) Super grade, USD***, give you a special discount of 2%

2) A grade, USD***, similar as super grade, but price much more competitive.

Hope we can deal. Thank you!

Rgds,

***

八：你的客户是中间商，他也需要等他的客户回应之后才能再和你联系，没事时发个邮件让中间商客户表把你忘了 Hi Johnny,

Thank you for your prompt reply!

Please keep me posted for further details.

Kind regards,

***

九：客户要来中国看你们厂了！！！激动时别忘记发邮件确认彼此联系方式呀。 Hi ***,

I'm so glad to hear that you'll be in China soon, and hope to have a face-to-face meeting with you!!!

Could you pls give me your time schedule and cell phone number? We'll arrange to pick you up from the airport!

My cell phone is ***. Pls call me if any questions. Thank you!

Kind regards,

***

十：客户给你的价格太低做不了，给他可以选择的方案。 Dear kelvin,

Thank you for your kind mail! But unfortunately, this price also unworkable for us.

I sincerely hope to have business with you, pls realize our position. 2 suggestions as below:

1) everything keep the same, EUR2.45/pc, C&F air Stockholm

2) everything keep the same, EUR2.60/pc, with 3*AAA battery, C&F air Stockholm

Comments, please. Thank you!

Rgds,

C

十一：客户明确给你说他的订单下给别人了，这时发封信感谢一下吧，生意不成交情在哈。

Hi ***,

Thank you soooooo much for your kind mail! I appreciate! We sincerely hope to find a way to cooperate with you! If your customer would like to place the order to another vendor, that's ok! But if you have another chance in the near future, pls keep me posted! It's my pleasure to be on service of you! By the way, will you plan to visit China soon? I really hope to have a face-to-face meeting with you!

Take care! Hope everything goes well!

Thanks and best regards,