MBA商务英语高级写作

商务书信

商务书信是进行商务交流时最常用的一种文体。商务书信基本构成要素：信头、日期、信内名址、称呼、正文、结尾礼词、署名。还可以根据需要增加以下要素：主题、序号、保密、续页、标识、附件、抄送等。

商务书信的格式：缩进型、齐头型、综合型。

范文1 求职信

Dear Mr. Liang:

I should like to apply for the position of Senior Secretary at your company that was advertised in the Classified Section of the Business Post on 5 January 2012.

Having worked as a Personal Assistant in a busy import-export company for the past three years and as a secretary in the retail trade for two years before that, I believe that I may have developed skills which would be useful to your company.

My experience has given me a basic understanding of import-export trading practices. In the past five years, I have also learnt the importance of being efficient and methodical in my work.

I enclose my resume and look forward to having the opportunity to answer any questions you may have regarding my application. I am free for interview at any time, providing you can give me at least two day’s notice.

Yours faithfully,

********

Encl. Resume

范文2 面试后接受职位

Dear Joan:

As we discussed in our phone conversion yesterday, I am pleased to accept your employment offer for the Customer Service Manager position. The position is an excellent match with my skills and experience, and I am confident that I can make a significant contribution to your organization.

As we agreed, I plan to start work on July 1, at which time I will complete the necessary paperwork and attend your new employee orientation.

I look forward to joining your organization and your fine customer service team. Thank you again for time and assistance through the selection process.

Sincerely,

*******

范文3 查证品格和工作态度

PERSONAL

Our Reference: 12-382

Your Reference:

June 16, 2011

Subject:

Dear Ms. Peng：

Zhang Xiao

The above has given me your name as a referee in his application for a position as sales chief in this company.

As you have been acquainted with Mr. Zhang for the past five years, I should be grateful for any information you can provide about his suitability for work in the field of sales chief. For your convenience, I am attaching a copy of the job advertisement we recently placed in the Guangzhou Evening, and other details of the post that Mr. Zhang is applying for.

Of course, I can assure you that all information you are able to provide will be treated in the strictest confidence.

Yours sincerely,

*******

JS:sg

CC: President Wang

Enclosure: Job Advertisement

范文4 给下属写工作鉴定

Dear Mr. Smith:

For the past 10 months, Mrs. Terry has worked as my secretary in the administrative department. Her duties have involved handling the mail, filing, answering phones, meeting visitors, typing form rough draft, keeping my appointment calendar, as well as many other duties. Mrs. Terry is a very competent secretary. She is punctual and rarely absent. She is well-groomed and is a very pleasant person to work with.

In a word, I recommend that she be given the promotion after nearly one year of very satisfactory employment with our company.

Yours sincerely,

*********

范文5 解雇不合格员工

Dear Mike：

I regret to tell you your service will no longer be required. However, your pay will continue for two full months, which based on your years of service.

We have repeatedly asked you to put more efforts and willingness into your work. However, your last three reports were late, incomplete, and inaccurate, and therefore useless to our managers who rely on these reports for operating decisions.

Perhaps you should seek a job that is less demanding and has less critical deadlines. I am confident you will soon find work more suited to your abilities.

Yours Sincerely,

*********

范文6 建立商业关系

Dear Sirs：

We look forward to establishing business relations with you by this letter. We are a leading,

professional exporter of women’s underwear in China and have been in the trade for more than 20 years. We have already enjoyed a long-lasting popularity in the world market with our unique

quality system and good after-sales service. From the brochure and price-list enclose, you will find we always try our best to be sure that the order will arrive in good condition.

As for our credit standing, please refer to our bankers----The International Commercial Bank of China, Shanghai Branch.

We look forward to your prompt reply.

Yours sincerely

*********

Enclosure: Brochure and Price-list

范文7 介绍信

Dear Mr. / Ms:

We are pleased to introduce Mr. Wang Ling, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.

We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.

Yours faithfully

********

商务便函

商务便函是公司内部进行信息交流时使用得最为广泛的一种文件。主要涉及：通知安排、发布政策、询问或答复、批评或鼓励、请求或建议等事项。

商务便函基本要素：日期、发送人、接收人、主题和正文。

根据需要可以增加以下要素：函头、保密、序号、接收人清单、续页、附件、抄送、标识、署名、回复。

商务便函的格式：商务便函的日期发送人接收人和主题没有固定的相对位置，但发送人和接收人总放在一起。这些要素之间一般要间隔一行。正文的每段开头顶格，段与段之间要间隔一行。

商务便函一般由以下几个部分组成：

1、Memo： Memo是Memorandum缩写，因此也可以用Memorandum，此外还有Internal Memorandum和Interoffice Memorandum，其意思都是一样的。

2、To：这一标题后面应写收信人的姓名与职衔，姓名前可以用尊称或不用，如： To：Mr. John Smith，Sales Manager

3、From：这一标题后应写发信人的姓名与职衔：职衔可根据需要决定写或不写，但姓名前不要用尊称。如：Jim B. Hardemann

4、Date：日期的写法同书信里日期写法的要求完全一样，不要用数字来表示月份。如September 12, 2001

5、Subject：这一标题后是写事由的，即用一个或几个词汇简单概括便函的内容，以便查阅。如：Faculty Meeting

6、Body

写作特点：

1在date, to, from, subject字样后填上相应的内容。

2在上述字样下面空两行写正文。

3不用称呼和结尾礼词。

范文1 信息通知

MEMO

To: All Staff

From: Li Tao

Date: September 12, 2011

Subject: Li Jiecheng Promoted

I’m pleased to announce that Mr. Li Jiecheng has been made Personnel Director in our firm.

Mr. Li has been with our firm for five years. Previously he was Director of HR department for Great Wall Industries, with responsibilities encompassing organizational planning, executive selection, management development, and labor relations.

范文2 征求意见

You are a Project Team Leader. You have had to postpone your next project meeting because some of the members of your team will be abroad.

Write a memo of 40-50 words to your project team:

informing them of the postponing and giving the reason

stating a new date and time for the meeting

requesting suggestions for the agenda.

MEMO

To: All Team Members

From: He Xiong

Date: September 12, 2010

Subject: Project Meeting Postponed

I am writing to inform you that the next project meeting will be postponed. Because several team members will be abroad for another project, we will hold our next meeting on 1 August, starting from 9am. Please let me know if you have any suggestions as to the agenda of the meeting.

范文3 交流观点

MEMO From: Chief Executive

To: Production Director

Date: May 14, 2011

Subject: Production for machinery for Machine shop x

As you know the company is contemplating opening a new machine shop in the near future. Our operations have been expanding so rapidly that such a development now appears inevitable.

There are a number of questions, which we need to be thinking about and I would be grateful to hear you opinion on the idea.

1. As to the choice of new machinery I would like to know whether you think we should buy or hire new equipment.

2. Then I would like to hear your proposals on which machinery we should consider acquiring.

3. Closely connected with the purchase or hire of machinery is the matter of maintenance. We also need to be discussed. How many new staff will be required, for example?

Could you please let me have your preliminary thoughts on the questions in time for our meeting next week?

范文4 了解情况

MEMORANDUM

To: All members of staff, Northern Branch

From: K.L.J.

Date: 5 December 2009

Subject: Personal Computers

The board urgently requires feedback on our experience with PCs in Northern Branch. I need to know, for my report:

1. What you personally use your PC for and your reasons for doing this. If you are doing working that was formerly done by other staff, please justify this.

2. What software you use, Please name the programs.

3. How many hours per day you spend actually using it.

4. How your PC has not come up to your expectations.

Please fax your information directly to me by 5 p.m.. on Wednesday 7 December. If you have any questions, please contact my assistant, Joe Simmonds, who will visit you on Tuesday, 6 December. Thank you for your help.

范文5 活动安排

MEMORANDUM From: Office of the GM.

To: Heads of companies

Date: March 2, 2012

Subject: Trip by GM

Below are details of the companies that the General Manager will visit. In each one, the GM

would like to speak to all members of the Production Dept. Please inform your staff and cancel all unimportant appointments.

March 8 Seoul

March 9 Tokyo

March 10 Singapore

March 11 Jakarta

范文6 表扬与批评

INTEROFFICE MEMORANDUM

CONFIDENTIAL

To: Ellis Morton Staff Accountant

From: Susan Kennedy Personnel Director

Date: April 7, 2010

Subject: Violation of Lunch Hour Regulations

In the past month, you and I have met twice to discuss formally your adherence to company policies regarding excessively long lunch hours.

Your supervisor has informed me that last week your time card again reveals a pattern of lunches exceeding one hour and forty-five minutes each.

This memo will serve as a written notice to you that, by company policy 20. 7A, lunch hours are not to exceed one hour ten minutes. The policy provides for termination of employees who do not comply.

I trust that this final reminder will help you recognize and resolve this serious problem.

cc: Bernard Blake, President

John Roberts, Vice president

范文7 工作协商

INTERNAL MEMORANDUM

TO: Henry Smith, Sales Manager

FROM: Jack Wong, Personnel Manager

DATE: May 4, 2000

SUBJECT: Applicants for Sales Post

Attached are the resumes and certificates of four applicants who have applied for your department position.

Please evaluate these applicants and then recommend people you want to interview to me. As soon as I have the names, I will make arrangement for the interviews.

J.W.

商务报告

商务报告是指针对某种特殊的商务目的，向一个人或多个人提供公正客观和有计划的事实陈述。商务报告往往涉及公司内部事务，所以报告中所述事实必须与事件、条件、质量、进展、结果、问题或提议的解决方案有关，使上级领导就一系列事件做出决策。

商务英语报告按种类划分，常见的有：日常报告（Routine Reports）、调查报告（Investigation Reports）、可行性报告（Feasibility Reports）等。尽管这些报告都有自身的特点，但它们都遵循商务英语报告总体写作原则。

商务英语报告写作的总体原则：

撰写商务英语报告时，应确保报告内容准确无误（Accurate）、简明扼要（Brief），结构清晰（Clear），建议明确果断（Decisive），故简称ABCD原则。

撰写报告前，应做好充分准备。因此，撰写者应先回答以下几个问题：

? 报告的目的：为什么写这份报告？

? 报告的读者：谁是报告的读者？他（们）知道什么信息？他（们）需要什么信息？

? 报告的素材：该报告需收集哪些信息？到哪里去收集这些信息？用什么方法搜集信息？ ? 报告的结构：如何构思报告？如何做到报告结构清晰，便于读者阅读？是否需要自己设计报告的格式还是公司有现成的格式可以参照？

? 报告的写作期限：报告何时须上交？

回答完以上问题后，可以按照以下四个步骤进行运作：

收集信息——谋篇布局——撰写草稿——校对编辑

范文1 事故调查报告 Directions：A ship accident took place in Chang Jiang. Please unite a research report to tell：

1）the cause of the accident

2）the results

3）the response of authority

To： Li Ming

From： Liu Hua

Subject： Ship Accident off West Coast of Chang Jiang

Date： April 9, 2010

Yesterday evening two boats collided in thick fog in Chang Jiang not far from Wu Han.

One was a cargo ship carrying lumber，apparently on its way to Chang Jiang. The other was a National ferry on its regular run from Jiu Jiang to Wu Han. However，because of the weather conditions，the captains did not realize the danger until a few seconds before the collision took place.

Consequently，there was no time for them to prevent the accident. Fortunately，there were no casualties among the crews or passengers，but both ships suffered badly damages.

A spokesman for the port authorities said that a committee would be set up to deal with this accident.

商务报告写作格式：商务报告有报头和正文两个部分组成。其中，报头一般采用备忘录的格式写出，即采用To, From, Date 和Report on的格式完成。正文则需根据同一性质的报告分成不同的几个部分。写日常报告时，格式可以是： Introduction ----Findings

-----Conclusion(s)---- Recommendation(s) ; 写研究成果报告时，格式可以是：Aim

----Method---- Results---- Conclusions；写可行性报告时，格式可以是：Introduction----Problems analysis----Alternatives----Discussion and Evaluation----Conclusions and Recommendations

范文2

下面的报告是某家公司销售部想要举办一个为期一天的培训课程，因此该部门向总经理提出举办培训班的建议报告。

To: John Smith, Managing Director

From: Judy Zhang, Sales Chief

Date: 19 May 2011

Subject: Recommendation for a One-day Training Session

Introduction

The aim of this report is to recommend a one-day training session called “Familiarity with Your Post” for the sales representatives of the Sales Department.

Reasons

We have recruited several sales representatives recently. In spite of former sales experience, they are not familiar with their new working environment and may need quite a period to adapt to everything. Such a one-day training session seems to be necessary and urgent.

Contents and Benefits

There are many items relevant to the one-day training session for the sales representatives, which are designed to highlight work efficiency in the company. Some brief information of the company should be given, such as the company’s history, its organizational structure and financial structure. The current situation of the company should be emphasized too. These would probably develop their loyalty and affection to the company. They must be informed of the company’s main

products, its annual sales volume, and the sales target of this year. Clear recognition of this can help them adjust their personal goals and it will be served as great motivation.

Then, the course can focus on our customers. High value should be put on the types and

characteristics of the target customers. Their needs are also expected to be transmitted to the sales representatives, which will help them to be more responsive and adaptive when selling products. They should be given a brief introduction to the people whom they are working together with since co-ordination and teamwork can greatly contribute to the company.

Recommendations

We strongly recommend that this training be arranged as soon as possible. And it could not be held on weekends, or it may occupy their spare time.

商务报告各部分推荐句型

引言 Introduction部分主要是向读者介绍报告的写作目的，写作目的应该十分清晰并能高度概括下面的内容，引言应该简单明了，尽量用一两句话概括完整。引言中常用句型： The report/proposal aims/sets out to…investigate/evaluate/study…

The aim/purpose of this report/proposal is to … recommend/analyze…

调查中的Findings部分是从调查的众多情况中筛选出与本报告最相关的信息，事实应写得尽量清晰、简洁，段落之间应用关联词有机地联系在一起。事实发现部分常用句型有： It was found that…

The following points summarize our key findings.

The key findings are outlined below.

We discovered that…

结论Conclusions部分用来表达作者对已采集到的信息的看法。不仅如此，作者还可通过表面情况分析出深层次原因。结论部分常用句型有：

It was decided/agreed that…

It is clear that…

建议Recommendations部分主要表达作者认为应该采取的行动，尽量用一两句话把它完成。常用句型有：

It is suggested/proposed/recommended that…

We (strongly) recommend that…

It is essential to …

It would be … to…

范文3

Directions: Your company requires new office and warehouse premises. You have been to look at two office and warehouse properties, after adverts for these properties were sent to you by a commercial property agent. During your visit, you made notes on the adverts. Write a short report for your Managing Director, saying which property you think the company should buy. Write 120-140 words.

To: Mr. Smith, Managing Director

From: Ma Lin, Department of Infrastructure

Date: July 28, 2010

Report on Purchasing a New Warehouse

Introduction

This report aims to compare two possible sites with one in Bury Business Park and the other in the new block.

Findings

The Bury Business Park has many empty units. Even worse, the “recent office extension”

mentioned in the advert is actually a 15-year-old building in bad repair. Its parking space can only accommodate 50 cars.

Another premises under consideration is the new office block with a modern fully air-conditioned office building and new warehouse units. Besides, it gains easy access to the motorway with 200 parking spaces in it.

Conclusions

The Bury Business Park has relatively small space for office and parking; the new office block, on the other hand, has better conditions and larger spaces for parking with good transport

connections.

Recommendations

It is advisable to buy the new office block at ￡250 000.

范文4 Write a proposal report according to the following information:

1. 此报告就是否购买凯乐格公司（Kellogg Company）股票提出个人建议供有关人员进行

投资决策时参考；

2. 凯乐格公司是一家从事食品生意在国内市场居领先地位的跨国公司，现在正开发新产品

以满足各种不同的营养需求和不同的顾客个人爱好；

3. 该公司现拥有42%的市场份额，并仍在通过广告攻势扩大市场份额；

4. 尽管公司仍以谷类食物为主，但正谨慎地实施着产品多样化的计划，包括冷冻食品；

5. 20xx年公司的销售额增长了约16%，达45亿美元，而上一年则为37.8亿美元，这已是

连续36年的销售增长。利润增长了约14%，达到3.48亿美元，而前一年为2.89亿美元；

6. 由此可见，公司的财政状况是非常好的，销售额和利润均多年连续增长；购买该公司的

股票将是十分明智的投资决策。

Reference Report

To: Related Investors

From: John Smith

Date: 6 October 2011

Introduction

Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.

Findings

Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first,

Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.

In 2010, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.

Conclusions and Recommendations

The company's financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Company\'s stock would be a very wise investment.

范文5

Flexible working

Resource Planning Manager: Assessment of Suitability for Home-based Working

Introduction

The purpose of this report is to assess the suitability of my position as Resource Planning Manager for home-based working.

Findings

My working pattern and that of my colleagues varies from week to week. During certain periods a large proportion of my time is spent doing fieldwork. This is followed by office-based collating and recording the data collected. Once the results have been recorded, I proof-read the colour copies of all reports and maps.

As regards communication with colleagues, department meetings are held once a fortnight. At other times, the individual members of the team communicate either face-to-face or by phone, depending on their location. Apart from official meetings, the same results can be achieved whether I am in the office or working elsewhere.

Conclusion

It is clearly that I could be able to undertake the duties while working from home for a large proportion of my time. Clearly, some days would be spent in the office for face-to-face

communication with colleagues. It would also be necessary to use the technical facilities at times. However, in order to be able to work effectively from home, I would need to be provided with a networked computer and printer.

Recommendations

I would suggest that I should be given the necessary equipment to work partially from home for a trial period. After this time, further consultation should take place in order to reassess the situation.

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