大连理工大学网络教育学院

商务英语写作辅导资料六

主 题：对Unit 6口头报告(Presentations)知识点的补充

学习时间：20xx年5月6日－5月12日

内 容：

1. Discuss the following questions

1) What is a presentation?

2) Have you ever given a formal presentation?

3) How often do you give presentations inside your company or your school?

2. Business presentation常用的表达方式（本课重点）

1) Opening Statements

First of all, I’d like to thank you all for coming here today.

My name is X and I am the (your position) at (your company).

Points to Remember

Try to make eye contact with everyone you are speaking to if possible. You can also smile at individual members of the audience to put them at their ease.

I’d briefly like to take you through today’s presentation.

First, we’re going to ...

After that, we’ll be taking a look at ...

Once we’ve identified our challenges we will be able to ...

Finally, I’ll outline what ...

Points to Remember

Make sure to indicate each point on your presentation as you introduce each topic. This can be done with a slide (Power Point) presentation, or by pointing to each point on the display device you are using.

Asking for Questions

Please feel free to interrupt me with any questions you may have during the presentation.

I’d like to ask you to keep any questions you may have for the end of the presentation.

Points to Remember

You can also request the participants to leave questions to the end of the presentation. However, it is important to let participants know that you are willing to answer any questions they may have.

2) Presenting the Current Situation

Presenting the Current Situation

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I’d like to begin by outlining our present situation.

As you know ...

You may not know that ...

Points to Remember

‘As you know’ or ‘You may not know that’ are polite ways of informing those who don’t know without offending those who do know certain facts.

Moving Forward

Let’s take a look at some of the implications of this.

Taking into consideration what we have said about X, we can see that Y ... The main reason for these actions is ...

We have to keep in mind that ... when we consider ...

As a result of X, Y will ...

Points to Remember

As you continue through the presentation, often remind the listeners of the relationship between the current subject and what has been said before during the presentation.

Using Visual Aids

As you can see from this graph representing ...

If you could just take a look at ...

Looking at X we can see that ...

Points to Remember

Use visual aids to emphasize your main points in a conversation. Fewer visual aids that are meaningful leave a stronger impression than using a lot of visual aids that might also confuse listeners.

Mentioning Problems

Obviously, this has led to some problems with ...

Unfortunately, this means that ...

As a direct result of X, we are having problems with Y...

This also causes ...

Points to Remember

Always provide examples of evidence to prove your point.

Listing Options

There are a number of alternatives in this case. We can ...

If we had ... , we would ...

Had we ... , we could have ...

I think we can clearly see that we can either ... or ...

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We have been considering ...

What if we ...

Points to Remember

Use the second conditional form to consider present options and the third conditional for considering different outcomes based on past actions. Use hypothetical questions as a way of introducing considerations into the presentation.

3) Proposing a Solution

Proposing a Solution

The solution to X is ...

I suggest we ...

Based on ... the answer is to ...

If we keep in mind that ... , Y is the best solution to our problem.

Points to Remember

When providing your solutions to various problems, remember to refer to the evidence that you have previously presented. Try to make your solution a clear answer to what has been discussed during the presentation.

So, how does this all relate to X?

How long will this take to implement?

How much is this all going to cost?

Points to Remember

Use questions to introduce concerns that you know the listeners will have. Answer these questions clearly and efficiently.

4) Summarizing - Finishing the Presentation

Summarizing

We’ve discussed many points today. Let me quickly summarize the principal points:

I’d like to quickly go over the main points of today’s topic:

Before we end, let me briefly recap what we have discussed here today.

Points to Remember

It is important to repeat the main points of your presentation quickly. This recap should be brief and, if possible, using different vocabulary than that used during the presentation. Make sure to focus only on the most important areas of the presentation.

Finishing the Presentation

Thank you all very much for taking the time to listen to this presentation. Now, if you have any questions, I’d be happy to answer them.

I think that’s about it. I’d like to thank you all for coming in today. Do you have any questions?

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Points to Remember

Make sure to thank everybody and leave the discussion open for further questions from participants.

例题：Translation practice 汉译英（本课难点）

1. 我首先谈谈去年的销售总额，然后谈谈我们产品目前在主要几个国家的市场份额，最后谈我们的主要客户及今后的计划。

答案：I’ll begin by talking about our sales figures last year, and then I’ll talk about our market share of our product in some major countries. Finally I’ll talk about our main customers and future plans.

[要点] 学会翻译句子中的“首先，然后，最后”。

2. 我们相信要继续发展必须要增加出口销售，并且希望把出口产品增加到生产的百分之四十。

答案：We believe we must increase our export sales if we want to continue to grow, and we hope to increase exports to 40 % of production.

[要点] 学习使用increase这一词。

3. 我知道大家公务都很繁忙，所以我只想简单地介绍一下新型可视电话的4个P ― 即有关产品、分销地点、定价、促销四个方面。

答案：I realize you’ve got a full agenda so I intend to briefly run through the four P’s for the new videophone model ? the product, the place, the price and the promotion.

[要点] 简单了解头韵(alliteration)，即用起头音相同的几个词来制造一种特别的效果。本例中四个单词的首字母均为p，即product, place, price and promotion.

4. 如果你们有问题的话，请随时打断我们的讲话。

答案：Please interrupt me if you’ve got any questions.

[要点] 掌握Asking for questions的表达方式。

5. 我今天演示的目的是让大家了解事实，而不是想说服大家，但愿你们已经十分支持这个新项目。

答案：My objective of the presentation today is to inform, not to persuade; hopefully you’re all ready 100% behind this new project.

[要点] 学会使用the objective of sth. is to ... 这个句型。

练习题：汉译英

1. 如果你们看看这份产品模型图纸，就可看到它包括四个部分：一个可视屏幕、一架摄像机、一套听筒、一套声音输出装置。

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2. 不管怎么说，我把书面产品说明留给大家，你们有空时仔细看一下。

3. 几个月后我还会向大家报告促销活动的细节。

4. 我相信大家跟我一样，对该新产品已经有了热情，我毫不怀疑，该产品不但会开辟一个新市场，而且还会确保我公司的长期发展和繁荣。

5. 我们相信对于能在居民市场上开辟出新行业的公司来说这种新产品为他们带来莫大的市场机遇。

答案：

1. If you look at this mock-up drawing, you’ll see that it basically consists of four elements: a video screen, a video camera, an audio receiver and audio transmitter.

2. In any case, I’ll leave these written specifications with you which you can study at your leisure.

3. I’ll be getting back to you in a couple of months’ time with much more details on the promotion campaign.

4. I’m also sure that you now share my enthusiasm for the new model which I have no doubt will not only open up a new sector of the market but ensure long-term growth and prosperity for our company.

5. We confidently believe that this new product represents a significant market opportunity for the company with its ability to open up a new sector of the residential market.

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