创 业 计 划 书

       企 业 名 称                             

创业者姓名                              

日      期                              

通 讯 地 址                             

邮 政 编 码                             

联 系 电 话                             

传       真                             

电 子 邮 箱                           

目   录

                

一、  企业概况……………………………………（2）

二、  企业计划作者的个人情况…………………（2）

三、  市场评估……………………………………（3）

四、  市场营销计划………………………………（5）

五、  企业组织结构………………………………（6）

六、  固定资产……………………………………（8）

七、  流动资金（月）………… ………………  （10）

八、  销售收入预测（12个月）……… ……… （11）

九、  销售和成本计划……………………………（12）

十、  现金流量计划………………………………（13）

一、企业概况                                       

主要经营范围：                                                      

                                                                       

                                                                    

                                                                     

                                                                    

                                                                     

企业类型：                                                          

□生产制造        □零售         □批发        □服务         □农业 

□新型产业        □传统产业     □其他                              

二、创业计划作者的个人情况                          

以往的相关经验（包括时间）：                                          

                                                                        

                                                                                                                                          

                                                                     

                                                                       

                                                                     

                                                                        

教育背景，所学习的相关课程（包括时间）：                              

                                                                          

                                                                      

                                                                    

                                                                    

                                                                       

                                                                         

三、市场评估                                        

目标顾客描述：                                                         

                                                                               

                                                                     

                                                                    

                                                                    

                                                                     

                                                                     

                                                                         

市场容量或本企业预计市场占有率：                                     

                                                                      

                                                                    

                                                                    

                                                                    

                                                                     

                                                                          

市场容量的变化趋势：                                                

                                                                    

                                                                     

                                                                    

                                                                         

                                                                      

                                                                       

竞争对手的主要优势：                                                 

1.                                                                   

2.                                                                    

3.                                                                    

4.                                                                    

5.                                                                     

竞争对手的主要劣势：                                                  

1.                                                                     

2.                                                                   

3.                                                                    

4.                                                                   

5.                                                                   

本企业相对于竞争对手的主要优势：                                     

1.                                                                    

2.                                                                   

3.                                                                   

4.                                                                   

5.                                                                    

本企业相对于竞争对手的主要劣势：                                     

1.                                                                   

2.                                                                    

3.                                                                    

4.                                                                    

5.                                                                   

四、市场营销计划                                    

1.  产品

2.价格

3.地点

（1）  选址细节：

    (2)选择改地址的原因：                                                                

                                                                                                                                      

                                                                     

                                                                          

                                                                     

(3)销售方式（选择一项并打∨）：

将把产品或服务销售或提供给：  □最终消费者   □零售商    □批发商

   （4）选择该销售方式的原因：                                                            

                                                                     

                                                                     

                                                                      

                                                                           

4．促销

五、企业组织结构                                    

企业将登记注册成                                                      

□个体工商户                         □有限责任公司

□个人独资企业                       □其他

□合伙企业

拟议的企业名称：

 

企业的员工（请附企业组织结构图和员工工作描述书）：  

职务                                  预计费用

 业务经理                                                            

                                                                     

              员工                                                    

                                                                      

                                                                      

                                                                                                     

企业将获得的营业执照、许可证：                                       

类型                                   预计费用

                          

                     

 

企业的法律责任（保险、员工的薪酬、纳税）：                                            

种类                                    预计费用

                                       

                          

                                                                             

合伙（合作）人与合伙（合作）协议：

六、固定资产                                       

1.  工具和设备

根据预测的销售量，假设达到100%的生产能力，企业需要购买以下设备：

2.  交通工具

根据交通及营销活动的需要，拟购置以下交通工具：

3.  办公家具和设备

办公室需要以下设备：

4.固定资产和折旧概要

七、流动资金（月）                                  

1.  原材料和包装

2、其他经营费用（不包括折旧费和贷款利息）

八、销售收入预测（12个月）                                                            

九、销售和成本计划                                                                      

十、现金流量计划