A BUSINESS PLAN TEMPLATE

PRELIMINARY SECTIONS

Cover page

Table of contents

Executive summary

Company: Greensea Landscaping Green Service Co., Ltd

209 Longfei Road

Baoding, Hebei Province

Tel: 0312-5945234

Website:

Contact: Ice Chen

Mission Statement:

Type of Business: Green Sea Corp. plants, develops and distributes a line of vegetation, flowers and service. The product will be sold through distributors to store and company. Booking through Internet is also available.

Management: Green Sea Corp. is led by Ice Chen who has 3 yeas of experience in service industry. The rest of the team has experience in sales, marketing, finance and operations. Product and Competition:

Fund Requested: ￥600,000 in cash funding, preferably equity

Collateral:

Use of Proceeds: Start-up and operating expenses, including ￥300,000 for renting fields and purchase of saplings and flowers, ￥200,000 for sales and marketing, ￥100,000 for the purchase of office equipment.

Financial Projections:

Deal Structure:

Exit: At the end of 5 years, our projected value for the business is ￥6.2 million. Given the initial equity of Given the initial equity of ￥530,000, this represents an IRR of 62%.

MAJOR SECTIONS

I. Background and purpose

a. History

b. Current situation

c. The Resource-based concept

II. Objectives

a. Short term

b. Long term

III. Market Analysis

a. Overall market

Current conditions: The ecological environment protection and construction is a key project of 21 century. As an important part of the project, landscaping is more and more concerned by the whole society strongly. In recent years, landscaping industry is progresses day by day.

Projections for sales: As landscaping is an emerging industry in Hebei, there are not so many people take this industry. Besides, Hebei is closed to Beijing, this help it become one of the key provinces which hold large number of cities and population. Therefore, the need for landscaping will cause large sales.

Rates of growth: The projected growth rate for the landscaping industry, based the previous years is 28%. We will be expanding our business with new equipment, marketing, and additional employees to meet and exceed that demand. We are expecting to grow our customer base by 50% based on our first year’s track record, our unique offering, and planned marketing activities.

The leading competitors: 划线部分分别代表在保定地区的两个虚拟的园林绿化公司，我们目前的两个最大竞争对手) While they have been in Baoding for several years, they are family owned businesses that have a limited number of clientele and the same number of accounts year after year. These two companies all have their own special type of Landscaping projects. For example, The Garden

Shop offer projects like Simulation Rockery and Musical Fountain which attract much attention of builders.

b. Specific market

Specific target market: Baoding and its surrounding areas

Segment: Our Company will segment the market into different areas: factory, villa and residence community, public lawn.

Customers

1. Factory: Normal factories are built in the edge of a city for cutting fees. They can do landscaping by themselves but require many more hours, employees, and equipment.

With the increasing number of the factories, the surrounding landscaping is not enough for staff

because they all hope to have a better work environment. When factories improve their product quality, they also use their image to attract staff and consumer. On this condition, as a sign of beautiful environment, landscaping is more and more popular among large corporate. We can offer them greening transformation and maintainance.

2. Villa and residence community: In mid to high-income areas, typically purchase lawn care that consists of mowing, weeding, pest control, and tree/scrub maintenance.

Nowadays people all want to have a nice living environment which can close to the peaceful nature and far away from noisy city. So landscaping of their living areas is an important element they’ll consider now. As we see, these landscaping need construct and maintainance after the construction. This provides us a good market.

3. Public lawn: Recent years, government provides huge money on landscaping project in public lawn such as park and public garden.

As area of walking, taking morning exercise and spending free time, the level of public lawn landscaping can affect the image of a city and the healthy of citizen. So our company’s special service must win a large market.

c. Competitive factors

People

1. All staff’s age basically meet the business requirement.

2. There’re many professional technology person.

3. Have a few of talents of management.

Technology

We have introduced the latest domestic technology to ensure the survival rates of trees and other plants

Sales and marketing

1. The diversity of products and sales channels.

2. The huge undeveloped marketing space provides us lots of opportunities.

Buyers and suppliers

1. Some schools and factories are our company’s fixed buyers.

2. A big fixed supplier from Shandong province and some small suppliers around Baoding.

d. Macro-environmental influences

Influential factors

a. Political factor

1. Environmental protection and motherland green has become a basic state policy.

2. City landscaping has become a key job at all levels of government.

3. Government functions’ transformation expand enterprises’ independent operation space.

b. Economic factor

1. China has entry into the economic high-growth stage.

2. Macro regulation plays a positive role.

3. Successful hosting the Beijing Olympics and the Shanghai Expo has created a good internal and external conditions For China's economic growth.

4. Consumer demand’s growth improved and consumption structure speed up the pace.

c. Technological factor

Biotechnology, genetic engineering, cell engineering, Ferment engineering and Enzyme engineering have become the commanding height among planting industry giants’ technological competition.

d. Socio-demographic and ecological factor

1. For aging population increasing, people pay more attention to healthy.

2. The course of urbanization is accelerated unceasingly and people’s concept of life is changing.

IV. Development and Production

b. Resource requirements

Financial resources： Our company has a working relationship with the bank, and we have strong economic strength, our company is developing rapidly.we must speed enough money on the seeds to protect them from damage. So we need water them frequently.

Human resources：We are guided by the principles of customer service; we will give every customer to provide thoughtful post-service, so that they can feel the quality of our service.we need other ten people who are responsible for transportation and after-sales service. Take good care of and always observe them.

Technology resources：Our company not only has financially strongly, and has innovation ability. We constantly research and development, to pursuit of excellence. Development of new varieties

Reputation resources：Our company always pays attention to our credibility, select our products, you will not regret it.To reinforce our good reputation, we need provide high quality seeds, when other company buy them.

Organizational resources：Our management was well, both inside and outside .our administrative reasonable, management in the right way, and the company achieved good results.

c. Quality assurance

Quality assurance is very important for our company. Improve product quality is not only important for the development of enterprises but also a key factor in market competition. For us, quality is life, when there is not growth of the seed. We will be responsible for replacement and for damages to the customer. Problems in the transport process, we will pay compensation too. In short, we will be paying any compensation for the unpleasant things. We should always ensure that our high survival rate of seedlings, and looks beautiful, so it is easy to attract customers.

V. Marketing

a. Overall concept and orientation

Our operation philosophy: take the market as the guidance and take customer satisfaction as the standard. Take science and technology as the forerunner and take the quality of survival. We will uphold the purpose of economic and aesthetic, quality is first, customer is king and services thoughtful safe. Establish an image of contract and keeping promises.

Our company adheres to the people-oriented values and emphasizes the harmony between human being and nature.

Pay attention to the perfect combination of art and technology and use modern technology to create garden high-quality goods. All staff in line with the spirit of unity and hard working continues creating excellent projects and making contributions to the construction of ecological civilization.

b. Marketing Strategies and resources

c. Sales forecasts

VI. Financial Plans

a. Financial statements

b. Financial resources

c. Financial strategy

VII. Organisation and Management

a. Key personnel resources

1.The main staff of our company

As the expansion of our company, some persons are needed. The lists are as follows

b. Human resource management strategy

Our company concentrating on developing the skills of the staff in order to make the staff full developed. And we will regard that as our philosophy on employee and management.

For the new staff, we will arrange an orientation for them in order to make them informed of the conditions of our company and adapt to the life of our company quickly.

For training, we will emphasize 3 aspects:

1) The training of skills

2) The training of interpersonal reaction

3) Improving the ability of problem solving

Specific ways are like job rotation and so on. BARS and 360 degree feedback are ways to assess the performance of the whole staff. The result of the assessment will be the key factor for promotion.

VIII. Ownership

a. Form of business

The legal form of our company is C Corporation. Unlike partnerships and sole proprietorships, corporate shareholders are not liable for any of the corporation's debts. This means that what you pay for the stock or what you pay to incorporate is the total sum that you are risking, and nothing more. Also, the corporation will be liable for the acts of its employees and agents who commit tortuous acts, but the owner will not.

Corporations require a greater investment than most other business entities, except for perhaps a partnership or a limited liability company. In addition to the state filing fees, there is the initial

organizational documents, where the shareholders, if there are more than one, agree about things like the number of directors, corporate officers, voting arrangements, sale of shares, etc. But note that attorney's fees to craft these agreements should be smaller than those charged for a partnership

agreement due to the greater standardization of the corporation. This rule of thumb changes, however, if there are securities issues or complicated capital arrangements.

b. Equity positions

Registered capital of C Corporation in China is 100,000 RMB, higher than the minimum limited liability company. And it does not allow payment in installments, must be fully paid off

c. Deal structure1

IX. Critical Risks and Contingencies

a. Production Risk

For landscapers, production risk refers to variability in the outcome of expected sales. For example, if company expects business to make 60% of its income from landscape installations and bad weather conditions limit the ability to make sales, the risk losing 60% of the income. Therefore, company should diversify service offerings. If our income is distributed among several different services, our company’s business has a greater chance of surviving should sales from one of our services decline drastically.

b. Marketing Risk

Changes in the economy, landscaping industry, competition, and customer base all can be classified as marketing risks. To start with, we should conceive a well-defined marketing plan. Familiarity with our market, especially with changing economic conditions that might alter key market drivers within the landscaping industry, we can adjust to change without any sudden surprises. Finally, don’t change prices because our competition is cheaper. If our marketing plan is well-researched and well-conceived, the business’s consistency and fairness will only contribute to its success.

c. Financial Risk

1. In the early establish period, business will face the problem of circulating fund is inadequate.

2. Company’s accept receivable can't recycle on time and the risk of bad debt may happen.

3. The risk of embezzling and corrupting funds by management and sales staff.

Conclusion: Familiar with industry laws and regulations. Use law to protect our legal constraints and interests.

d. Human Resource Risk

1.

2.

X. Summary and Conclusions

XI. Scheduling and Milestones

Appendixes

1 Required primarily when the business plan is used as an investment proposal.