BUSINESS PLAN(信息备忘录)

（一） 保密协议

（二） 摘要（2-4页）

1；公司简单描述 2；公司的宗旨和目标（市场目标和财务目标） 3；公司目前股权结构 4；已投入的资金及用途 5；公司目前主要产品或服务介绍 6；市场概况和营销策略 7；主要业务部门及业绩简介 8；核心经营团队 9；公司优势说明 10；目前公司为实现目标的增资需求：原因、数量、方式、用途、偿还 11；融资方案（资金筹措及投资方式）

12；财务分析（财务历史数据+财务预

测）

（三）

公司概况 公司名称： 成立时间： 注册资本： 实收资本：（说明其中现金到位数和无形资产） 注册地点： 公司性质： 公司沿革：（说明自公司成立以来主营业务、股权、注册资本等公司基本情形的变动，并说明这些变动的原因）。 主要股东：（列表说明目前股东的名称、出资、单位和联系电话）。 组织机构：（用图来表示） 主要业务：公司曾经经营过的业务和目前经营的业务及主营业务 员工人数及文化结构：（员工人数和文化程度及所占相关比例，请列表说明。）人力资源？ 财务历史数据：（列表说明本年度及前2年的销售收入、毛利润、纯利润、总资产、总负债、净资产等） 对外投资：（独资、控股、参股的公司情况并以图形方式表示。） 未来3年的发展战略和经营目标：（行业地位、销售收入、市场占有率、产品品牌以及上市计划等）

（四） 产品（服务）或技术

1；波特五力分析（或SWOT分析） 2；行业现状 3；行业前景

4；行业壁垒

行业分析

1；市场现状

2；市场前景（趋势）

3；市场规模

市场分析 4；市场结构

5；市场需求

6；市场发展阶段

7；市场排名

8；波特五力分析（或SWOT分析） （五） （六）

一、概述营销计划（区域、方式、渠道、预估目标、份额） 二、销售政策的制定（以往／现行／计划） 三、销售渠道、方式、行销环节和售后服务 四、主要业务关系状况（代理商／经销商／直销商／零售商／加盟者等），各级资格 认定标准及政策（销售量/回款期限／付款方式／应收账款／货运方式／折扣政 策等） 五、销售队伍情况及销售福利分配政策

六、促销和市场渗透（方式及安排、预算）

（八）

管理体系 1.主要促销方式 2.广告／公关策略媒体评估 七、产品价格方案 1.定价依据和价格结构

2.影响价格变化的因素和对策 八、销售资料统计和销售纪录方式，销售周期的计算。 九、市场开发规划，销售目标（近期、中期），销售预估（3年～5年）销售额、占有 率及计算依据 一、公司组织结构 二、管理制度及劳动合同 三、人事计划（配备／招聘／培训／考核）

四、薪资、福利方案

五、股权分配和认股计划

融资方案

（九）

（十）财务分析

（十一）资金退出 一、财务分析说明 二、财务数据预测 1.销售收入明细表 2.成本费用明细表 3.薪金水平明细表 4.固定资产明细表 5.资产负债表 6.利润及分配明细表 7.现金流量表 8.财务指标分析 （1）反映财务盈利能力的指标 a.财务内部收益率（FIRR） b.投资回收期（PT） c.财务净现值（FNPV） d.投资利润率 e.投资利税率 f.资本金利润率 g.不确定性分析：盈亏平衡分析、敏感性分析、概率分析 (2)反映项目清偿能力的指标 a.资产负债率 b.流动比率 c.流动比率 d.固定资产投资借款偿还期

一、资源（原材料／供应商）风险

（十二）

（十三）

（十四） 风险分析结论 附件

二、市场不确定性风险 三、研发风险 四、生产不确定性风险 五、成本控制风险 六、竞争风险 七、政策风险 八、财政风险（应收账款／坏账） 九、管理风险（含人事／人员流动／关键雇员依赖） 十、破产风险

波特行业竞争力量模型

 

第二篇：format-business plan20xx(1)

BUSINESS PLAN

ENTER YOUR BUSINESS NAME

Enter your name and your responsibility

Enter today's date

Complete the Following Sections to Create a Business Plan

Business Environment (Part I)

CREATING A BUSINESS IDEA

The business we plan to create is called:

General description of the business:

Target market and customers:

The advantages our business offers over competing firms are:

ESTABLISHING ETHICS AND SOCIAL RESPONSIBILITIES

Social responsibility to our employees, customers, and community will be:

The following special policies will be set to take better care of our employees, customers, and community:

Ethical dilemmas faced by our business might be:

We will handle these situations by:

Page 2 of 12

Complete the Following Sections to Create a Business Plan

Our business will use the Internet to provide relevant information to its customers, employees, and shareholders through the following methods:

Our firm will use the Internet to fulfill some of its social responsibilities by:

ASSESSING ECONOMIC CONDITIONS

Local economic conditions will affect the performance of our business by:

Economic conditions across China will affect the performance of our business by:

An increase in interest rates will affect the performance of our business by:

ASSESSING GLOBAL CONDITIONS

Our business may use importing by:

Our business will export products to the following foreign countries:

Our business will compete against the following foreign competitors:

Exchange rate movements will affect the performance of our business by:

Our business will use the Internet to assess its competition, its industry environment, and its global environment by:

Page 3 of 12

Complete the Following Sections to Create a Business Plan

Business Planning (Part II)

BUSINESS OWNERSHIP

Our business will be organized as a (sole proprietorship, a partnership, or a corporation):

We chose this form of ownership because:

The risk of our business related to revenue and expenses is:

ENTREPRENEURSHIP

Our target customers are:

Potential for additional competitors to enter our market will be:

Our business can sustain a competitive advantage against competition by:

Page 4 of 12

Complete the Following Sections to Create a Business Plan

Management Plan (Part III)

MANAGING EFFECTIVELY

The strategic plan of our business is (include business opportunities that exist and how you will capitalize on those opportunities):

Our business will operate to achieve its strategic plan by:

ORGANIZATIONAL STRUCTURE

The organizational structure of our business will be:

The organizational chart of our business will look like:

The responsibilities of the employees we plan to hire will be:

If the business grows, the organizational structure will change by:

IMPROVING PRODUCTIVITY AND QUALITY

The production process of our business will be:

The number of employees we will need for production is:

Page 5 of 12

Complete the Following Sections to Create a Business Plan

Other resources (such as machinery or facilities) we will need for production are:

The design and layout of the facilities will be:

The rent expense for the first year will be:

The annual utility expense for our business facilities will be:

Our business will ensure customer satisfaction by:

Our business will ensure the quality of its product or service by:

Our business will ensure that customers are treated properly by its employees by:

Technology will enable the business to improve the quality of its product or service by:

Our production or customer service may improve over time as a result of technology by:

Economies of scale relate to our business in the following ways:

Our business will use the Internet to give customers an opportunity to provide feedback to management by:

Page 6 of 12

Complete the Following Sections to Create a Business Plan

Managing Employees (Part IV)

MOTIVATING EMPLOYEES

We will empower our employees to perform well by:

We will encourage our employees to use teamwork by:

The Hawthorne Studies apply to our employees or ourselves in the following ways:

Maslow’s Hierarchy of Needs applies to our employees or ourselves in the following ways

Herzberg’s Job Satisfaction Study applies to our employees or ourselves in the following ways

McGregor’s Theory X and Theory Y apply to our employees or ourselves in the following ways

Theory Z applies to our employees or ourselves in the following ways:

Expectancy Theory applies to our employees or ourselves in the following ways:

Equity Theory applies to our employees or ourselves in the following ways:

Reinforcement Theory applies to our employees or ourselves in the following ways:

Page 7 of 12

Complete the Following Sections to Create a Business Plan

HIRING, TRAINING, AND EVALUATING EMPLOYEES

Job descriptions (including required education and skills) for employees hired would be:

The following training will be provided to employees:

The compensation plan for employees will be:

Bonuses will be determined by:

The following criteria will be used to evaluate employees:

The Internet will be used to attract new employees or to motivate existing employees by:

Page 8 of 12

Complete the Following Sections to Create a Business Plan

Marketing (Part V)

CREATING AND PRICING PRODUCTS

Our product is different than those offered by competitors in the following ways:

Some advantages over our product over those of competitors are:

Product pricing will be determined by:

Product pricing will compare to prices of competitive products in the following ways:

Unique features of our product will be protected from competitors by:

DISTRIBUTING PRODUCTS

Our business will distribute its product by:

Gas price or postal rate increases will affect product distribution by:

PROMOTING PRODUCTS

Promotion of our product will be accomplished by:

Money allocated to promotion during the first year will be:

Coupons or rebates used (if any):

Page 9 of 12

Complete the Following Sections to Create a Business Plan

Our business will use public relations to promote the company or its product by:

Our business will use the Internet (or other technology) for promoting itself or its product as follows:

Page 10 of 12

Complete the Following Sections to Create a Business Plan

Financial Management (Part VI)

ACCOUNTING AND FINANCIAL ANALYSIS

Forecasted revenue for the first year is:

Forecasted expenses for the first year are:

Forecasted earnings before taxes for the first year are:

Assuming a tax rate of 20 percent (use your actual tax rate if you know it), forecasted taxes for the first year would be:

Forecasted earnings after taxes for the first year would be:

FINANCING

The amount of money we will need to start our business:

The amount we will invest in the business as a form of equity investment:

The amount the co-owners (if any) will have to invest in the business:

The amount we will need to borrow (including the institution that lends you money and interest rates):

We will need these borrowed funds for the following number of years before we can pay back the loan:

Page 11 of 12

Complete the Following Sections to Create a Business Plan EXPANDING THE BUSINESS (optional)

Based on forecasted earnings after taxes and the amount of equity invested in the business, our forecasted return on equity is:

We may need to make the following big purchases for the business someday:

Factors that may affect the cost-benefit analysis of this purchase would be:

To avoid shortages, we will maintain the following amount of inventory:

How the accounts receivables will be managed:

Page 12 of 12