Plan  C

   I want to open a chair salon.The place is chose in Guangzhou.The city is one of China fashion cities.

   Guangzhou sea bead area called "the chiangnan continent", is located in the guangzhou central. The entire district covers an area of 90.45 square kilometers, the total population of 1.2373 million, article 18 within the administrative street. Hai has superior geographical and cultural environment.Guangzhou sea bead area is the only DaoOu.

   There are many midrange areas.The face of the shop can make people fell fashion and modern.There must be easy to enter and clean in front of door.And the prise is clear,also can use posters and photos to impress customers.Counter can properly preserved customer things. Waiting area to a comfortable seat, can provide magazine, newspaper for recreation. Operating area to a comfortable chair, clean the ground and towels.Toilet should elaborate design, with the luxurious primarily, for consumers make a good impression.Display the exhibiting products often should change, avoid direct sunlight.

Rent         150    thousand a year

Area         130   square meters

Decorations         70    thousand

Equipment          70    thousand(these need to change all the time)

Water and electricity          2 thousand a month

Salary                5 thousand amonth

The shop need 6 scissors 600 yuan, three hair dryer is 400 yuan, 3 electricity push 200 yuan, the barber chair 2500 yuan, 5 shampoo chair 800 yuan, 400 yuan haircut table, two innings 400 yuan oil machine, all sorts of small stools 600 yuan.

   The shop need three hairdresseres.

   There are five competitors at the same place.

   My target consumers is women.

At present, China is running in good condition. The salon is now not only wash your hair cut to provide customers with the first place, but allow customers to enjoy in the creation of a leisure, experience the place of service and a beautiful paradise.

 Beauty service sector employed about 19 ??million, which accounted for the vast majority of women, the proportion is 78.58%, the average age of 23.5 years practitioners. Beauty sector holdings of 175, the annual growth of 5.84%, 60% in the last five years openedBeauty generally small or medium size agency, the registered capital of 20 million or less accounted for 63.31%, below the actual investment accounts 300,000 72.31%..The average revenue per store is 126,300 yuan per year, of which a second-tier cities, large stores income over 600,000 yuan by up to 43.84%, earnings accounted for 52.6%, 38.5% were unchanged, losses were 8.9%.Consumer groups are mainly public officers, civil servants, technicians, professionals, corporate management personnel. Mainly concentrated in the age of 20 to 50 years old, predominantly female. About 70% of the people of the beauty industry is optimistic about the prospects.

   

  Age distribution ofmajor consumergroups,hair：

  20 years old the following     9.83%   

  21 to 30 years old    31.43%

  31 to 40 years old    40.01%

  41 to 60 years old    12.61%

  60 years old or above     6.12%

   Hairoccupational distributionof major groups：

   office-bearer          25.58%

   teacher            7.03%

medical worker           6.73%

worker             10.2%

enterprise staff      19.78%

famer          1.75%

peasant-worker         5.13%

freelancer             14.15%

  

 consumer regional distribution:

   business flow area   34.05%

   office buildings       15.38%

   residential         20.62%

other area         29.95%

amount of consumption:

two to three times         30.66%

   one time          40.26%

                         

Promotions

New store openings, three days free haircut, shampoo, nutrition activities, attract customers, our products and services stores, shops for everyone to instill the concept of positioning.

In customer care during the promotional cards to customers free of charge, to enjoy a certain amount of the discount.

Using the points system, first set certain points salon, a certain amount of consumers can get some points, you can get gift shop products, gifts, promotions such as free perm.

The prize in the form of long-term sales promotion, in the customer purchase a product or some price after the salon project, through the lucky draw to gifts, to promote consumer spending.

Map

 

第二篇：发廊促销活动企划案实例

益辉毛巾分析 #f@1促销活动企划案实例

活动目的

1．藉由活动包装，营造出XX重视每一位顾客的意象。

2．主张（温馨，快乐）的生活，加强XX社会形象。

3．藉由媒体宣传效果，巩固旧客源，吸引新客群。

一．活动时间

XXXX年XX月XX日——XXXX年XX月XX日

三，活动主轴

办理VIP会员优惠，储值卡

四，活动主轴

奖励业绩专案，如免费参观世界杯美发大赛12名。

五，活动作物策略

店头推广

商圈宣传

项目

镜台POP海报

活动布条

串旗

直立旗

双面POP海报

美发券

面纸

DM

汽球（大，小）

明信片

促销活动的实施方法

在促销活动中可利用的方法有很多，常被用到的有：赠品，特价，赠送，点券，抽奖，旅游，摸彩，折价（扣）券等。

1．赠品：可以受欢迎的知名品牌产品，具短暂重复购买循环，正处竞争或开发中的产品，比竞争店在价格上更具吸引力的产品，或女性常用的用品中，做为赠品选择考虑的方向。赠品的运用多会配合与美发，美容，个人卫生相关之较低价位商品为主，如：来店就送面纸，或将广告负责制于面纸上；洗，护发之小样品；梳子，发带，丝巾等；有特殊节庆时，应考虑如过年送红包袋。

2．特价：将所有服务品项，商品予折扣。

3．赠送：凡来店消费者赠送洗发精，护发乳等，若在店内消费达一定金额之上，再加赠相关赠品。

4．点券：累积点券，可送赠品，消费抵价或累积后送况换券，摸彩券等。

5．抽奖：制订抽奖规则，消费符合条件，即可获得抽奖机会。

6．旅游：与旅行社合作，凡消费XXX元可享受XXX元之折扣，或凡消费满XXXX元得旅游券1张。

7．摸彩：凡消费XXXX元可得摸彩券1张。

8．折价（扣）券：可以折价券或折扣券来做促销，亦可赠送或打折贩卖。可注明折价（扣）券，适用于某些项目，如店贩商品或护发，也可全部使用。

9．折扣：以打折方式做促销，可以限定特定项目，如：剪发，护发，烫发，或是店贩商品。

如以下（案例二）

尊敬的顾客：为了能更加优质的服务于您，也为了给您最优惠和立体性的服务，XX中心推出了以下消费大奖励活动，在您充分了解，信任本中心的技术和服务的基础上，选择参入VIP会员。您将会得最优惠的价格，最优的服务。

铜卡VIP：

储值1000元，实际享受消费者额1200元

银卡VIP：

储值1600元，实际享受消费者额2000元

金卡VIP：

储值3000元，实际享受消费者额4000元

白金VIP：

储值5000元，实际享受消费者额7200元（仅限10名消费者）

钻石VIP：

储值10000元，实际享受消费者额15000元（仅限10名消费者）

XX中心会员得利积分活动条款

一．取得会员卡的资格

1．认可并接受XX中心的服务和支持，对XX中心服务和基础提出建议和意见，有利于提高本中心服务的理念。

2．认真填写会员申请卡，包括：姓名，出生年月日，联络方式，职业等。

3．同意会员的各项条款。

二．拥有此会员卡，将得到XX中心的一切服务及理容支持，提供专业美容美发的免费咨询和指导。

三．凭此卡消费，本中心将给予累计积分奖励：

1．在本中心每消费10元积1分，消费100元积10分，以此类推。

2．会员带一位顾客来本中心消费，给予另加20分，带二位顾客来消费另加20分╳2人=40分，以此类推。

四．积分奖励方案（以一年为有效期）l

1．积分达至100分，本中心返赠顾客100元的消费额，积分继续有效。

2．积分达至300分，本中心返赠顾客400元的消费额，积分继续有效。

3．积分达至500分，本中心返赠顾客500元的消费额，积分继续有效。

五．本得利卡不得与储值卡及其它优惠卡同时使用。四．本得利卡可以转借他人使用，但使用人必须认真填写记录卡。

六．本得利卡可以转借他人使用，但使用人必须认真填写记录卡。五．本条款尽有获得会员卡资格方可实施，有效期1年，双方签字生效。益辉毛巾：/